Two of the biggest challenges facing social media marketing managers are; generating content and more importantly content that sets you apart from your competition. After you have done that you cross your fingers and hope that it goes viral.
Pinterest, more so than other social platforms promotes virality. According to Piqora it does this because on Pinterest 50% of visits to your website happen 3.5 months after you pin. Pins it turns out get discovered long after they’re born and continue driving visits to your web site. This is because discovery on Pinterest today is feed driven for fresh pins and search/navigation driven for older Pins.
Other social networks such as Facebook and Twitter are primarily feed driven with little or no browsing behavior. Pinterest therefore has the advantage of having two powerful drivers of traffic; feed driven and search driven.
Furthermore Pinterest board pages can also rank on Google long after the original posts were posted allowing your great pins and content to be found a third way. Pinterest is a great use of your marketing time because of it’strong viral potential. With that in mind here are lots of proven tips to help you get the most out of your Pinterest efforts.
1. HubSpot Social Media Scientist Dan Zarrella researched 11,000 pins and found that the most repinned and commented on items were accompanied by descriptions of 200-310 words. Photo Credit: Dan Zarrella
2. Use language that your customers can relate to – don’t try to be all fancy.
3. Make an effort to resize your pins to 735 pixels in width. Taller images have a distinct advantage of being repinned however limit the length of your image to 1,900 pixels because Pinterest users are unlikely to scroll back up to repin or like it.
4. Incorporate hashtags because they make pins more searchable and it creates a link for that word or for other pins also tagged with that specific hashtag. However this doesn’t guarantee that you’ll rank better.
5. Write with a mindset of helping people – explain creative ways they can use your product or service to help them with their lives.
6. Combine a CTA in your pin description which brings am 80% increase in engagement. Don’t just say “Click here”. Let your followers know what they’re going to get so say something like “Click here to get your free ebook” and then add the URL where they can get the ebook.
7. Pins that go viral are visually startling, unique, funny (tends to please any crowd for any target market) or helpful.
8. To those service businesses that don’t have a product to sell I encourage you to build your brand by sharing images of your office, employees, company outings and so much more. You can post these images on your website and then pin them which will create a back link to your website resulting in better SEO.
9. Be indirect with the images you pin. It’s not just about showing off your products or services directly. It’s about finding creative ways to show how those products and services fit into the lifestyle that is relevant to the wants and needs of your customers.
10. Do you want to know which of your pins are working for you? Be sure to check emails that Pinterest sends you called “PINTEREST WEEKLY” once a week that lists your most popular pins of the week.
If you’re eager to see this before you get the email you can go to the Pinterest home page and you will see “Notificatons” of the top right corner. The lesson? Promote more of your popular pins!
11. It’s easy to pin away on Pinterest – that’s why it’s so addicting however if you don’t want to clog the Pinterest home feed and annoy your followers pin your images on the secret board.
12. Be consistent with pinning daily – even if it’s only 5 pins a day. Slack off for a week or two and your traffic takes a huge drive – that’s just the way life is on the Internet.
13. Upload pins related to trending topics such as holidays, awareness month, new season, and so forth. Did you know that pins related to trending topics see an average of 94% increase in click throughs?
14. According to Dan Zarrella research shows that using these words in your descriptions get more repins.
15. Be sure to add prices for products in the description so that your pins can appear in the gift category. Pins with price get 36% more likes than without.
16. If you’re creating your own images add subtle watermarks or your website URL for brand identity.
17. Add specific keywords in your pin description that could show up in Pinterest’s search engine.
18. It all starts and ends with a high quality photo. Ask yourself before you pin if your images will attract and engage your audience.
19. When looking for images to pin do your best to choose images with the highest numbers of repins for the most obvious reasons – that’s what Pinterest users are digging!
20. Edit your description to include a full link. NEVER use bitly as Pinterest is known to mark pins containing shortened links as spam.
21. If you notice a particular image is getting lots of repins, make it your board cover to get more attention.
22. Pin from various sources rather than one specific site to get you more noticed.
23. Analyse which images most from your website get pinned the most. Promote those more. You can find this by going to http://www.pinterest.com/source/yourcompanywebsite.com
24. Pin your images when your target audience is on Pinterest.
25. Post links strategically from a specific pin or a board on your status update. It’s best not to include a link on every pin caption to avoid being too promotional.
What other suggestions would you add to this list to create a pin worthy content and why? Comment below.