Marketing your blog on Pinterest is more than pinning a bunch of pretty pictures and employing the “hope and pray” strategy.
Before you begin creating your Pinterest boards consider your business goals. Starting a Pinterest social media marketing campaign without having a plan in mind is like wandering through a forest without a map you’ll end up frustrated & lost.
Brainstorm about your goals & think on paper:
What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What message do you want to send to your audience with social media marketing?
The power 7: Here are seven boards you need to implement in your Pinterest strategy.
Tailor the title of your boards based on the specific keywords you need to use in order to increase your Pinterest SEO. Your boards should be 20% marketing messages and 80% educational; helpful tips and fun.
1) “Tips & Tricks” Board
Think about what tips you can share with your target audience that will help them solve their most pressing problems. If you’re a food blogger for example I’m sure you have plenty of ideas to help foodies, chefs & cooks out there. You can include; shopping tips, cooking tips and any tricks you’ve had success with.
2) Topics That Your Target Audience Can Resonate With Board
Say you’re a Spa blogger. Think of creative ways to connect with spa goers. What do spa goers love? Some examples would be “Spa Bridal Parties”, “Top 10 Spa Resorts” and so forth.
3) How-To Board
Tutorial and guide/DIY pins see a 42% higher click through rate. Did you know that according to Repinly.com in Jan. 2013, 20% of the most popular pins on Pinterest were divided between only 2 of over 30 available categories? Guess what they are: DIY and Crafts & Food and Drinks?
If you’re a beauty blogger you can create boards called “How-to Eye Makeup” and create a pin showing them step-by-step how to use liquid eyeliner to create cat eyes.
4) Host Discussion Board
Pinterest can be used to boost discussion so it is worthwhile to put some time and effort into it so you can get more comments on your pins. The more engaged you are with Pinterest users the more followers you’re going to attract. Pinterest is a social media platform so get “social” avoid the common mistake of hiding behind your pretty pictures.
A couple of examples could be to ask your followers a question or design a board for pinning “Discussion of the Week” pins. Link back to one of your blog posts that fit with that week’s topic.
5) Virtual Focus Group Board
At some point you’re might get stuck on how to create new content for your blog. Use Pinterest as a sounding board to get ideas about what your audience wants. If you’re a fashion blogger ask your readers about what they like and don’t like about your blog content. Ask them what they want? Isn’t that so much easier than racking your brain for ideas?
6) Community Boards
If you’re a travel blogger create a group board for an upcoming season and invite all your followers to contribute. People love to share their travel stories; look at Trip Advisor…they have more than 200 million unique monthly visitors and over 100 million reviews and opinions. A board example would be “Summer Travels”. Make sure you fill out the board description and clearly state what you want Pinterest users to pin.
7) Behind the Scenes Boards
Give your audience an inside peek at your business and it will generate greater customer engagement. Create a board that highlights where you work, your desk, people you work with, conferences you attend, and so forth.
What types of boards have you implemented that has produced the most repins or followers for you? I’d love to hear your success story! Comment below.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
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