Social Media Marketing by White Glove


9 Ways To Create A Simple And Successful Pinterest Marketing Strategy In 2014

 9 ways to create a simple and successful Pinterest marketing strategy

 

Pinterest Consultant reveals 9 Ways To Create a Simple & Successful Pinterest Marketing Strategy in 2014

Let me guess. You finally opened your Pinterest business account and you’re thinking “Why aren’t we getting more repins and followers?” Well, let’s just hold on for a minute there speedy Gonzales.

If you weren’t happy with your results in 2013 I will tell you right now that you need to take a step back and formulate a cohesive plan that will help organize your team and make sure your time on Pinterest yields results. Like other social media networks, Pinterest requires a place in your content strategy.

Remember failing to plan is planning to fail and as a business woman myself I really want you to succeed with your Pinterest marketing.

Here’s a step-by-step plan on how your business can maximize its’ Pinterest social media marketing experience in 2014:

STEP 1: What are your Pinterest social media goals?

Ask yourself what do you want Pinterest marketing to accomplish? Is it?

  • building brand awareness

  • increasing audience engagement

  • driving traffic to your website

  • acquiring new customers

  • fostering community

  • entertaining, teaching, inspiring your audience

  • interacting with customers to collect more market feedback

  • selling your products and/or services

Be clear on your goal. Attach metrics to determine progress and success.

STEP 2:  Who is your target market?

  • Determine who you want to reach with your Pinterest interactions

  • What is your ideal prospect profile?

  • Do you know where and how to target them?

  • Use techniques to gain a deeper understanding of their needs, problems, interests, etc.

The purpose of identifying your target market is so that you can succeed in helping and educating them.

STEP 3: Understand how your competitors use Pinterest.

  • Investigate how they are interacting with their prospects / customers?

  • What can you do differently, new, better, faster…?

  • How can you use Pinterest marketing to take market share – pick your strategies

STEP 4:  Access to copyright free images.

Do you have any marketing materials that you can leverage into Pinterest? You will need pictures for Pinterest and loads of them! If you don’t have enough then you’ll have to do one of the following:

  • hire a photographer

  • hire a graphic artist

  • purchase stock photography

  • create your own images (I use a free service like www.picmonkey.com)

 

STEP 5: Determine your human resources.

One of the keys to being successful with social media marketing is to choose a network that you can make time for. Don’t be everywhere! If you commit to Pinterest then make it amazing – don’t do a half ass job and think it will flourish because it won’t. It requires a consistent effort for one year.

  • Who will create your images or videos?

  • Who will pin your content?

  • Who has the know-how?

  • Who has the time? It requires more time than you can imagine.

  • Decide who your spokesperson will be on Pinterest. Set guidelines should the employee terminate their services with you.

 

Step 6: Create a Pinterest social media calendar.

  • Determine the frequency of pins

  • Stick to a regular schedule – don’t just wing it or you’ll look like a wing nut

  • Are you sure you know the key times to use Pinterest to “meet” your customers? Try to determine when your followers are on Pinterest and aim to schedule your pins around that time. If you have multiple locations or a large customer base you’ll need to review the location of your audience as they may be spread out in various time zones.

 

Step 7: Maximize the impact of your social media activities by amplifying your messages on other social platforms.

  • Share your pins on your social networks. Pins can be tweeted and shared on your Facebook timeline.

  • Remember the 80/20 rule. It is more critical in social media marketing than most people realize.  In fact, it is the key to failure or success. 80% of your pins are about helping your target audience achieve their goals and solve their problems and only 20% of your pins can be directly about selling your service or product.  If you focus too much on yourself and your products you will underperform on Pinterest.  This is a place where indirect activity produces better results than by being direct.  It’s called SOCIAL media, so before someone will help you, by buying from you, help them first in some way.  If you can’t figure out how, contact me or take my course.

 

Step 8: Promote your Pinterest account.

  • Encourage your customers and prospects to join you on Pinterest.

  • Include all your social media icons on your website, email signatures, stationaries, marketing materials and so forth.

 

Step 9: Measure Results.

  • Before you start your Pinterest campaign establish metrics that are associated with your business goals.

  • Decide how often you want to monitor your results.

  • What analytics will you use to measure your results?

  • If you cannot track and measure ROI accurately how will you ever know if something is working, partially working and bombing? How will you ever know if the person you are paying to do the job for you is actually earning their paycheck? Hello! If you can’t measure it you can’t manage it.

 

In summary:

If you are still scratching your head trying to figure out how Pinterest social media marketing works then hire an expert and avoid losing customers to your competitors.

While trial and error is one of the best ways to learn, there is really no point in reinventing the wheel unless you have an unlimited amount of time! If something has been already figured out, why on earth would you waste your precious time & money trying to re-figure it out yourself? Take my course, I’m a Pinterest Consultant, it will save you months of trial and effort and mistakes.

To find out how you can save time & have a higher performing Pinterest account email me at anna@whiteglovesocialmedia.com and I’d be happy to give you a free 30 min consultation.

YOUR TURN

Which of the steps from this blog are you struggling with the most? Post your questions or comments below and I’ll be happy to help you.


  • Danielle Miller

    Great article, Anna! This is a wonderful step-by-step system for developing a Pinterest campaign. I really like how you emphasized the importance of setting measurable goals and tracking results. This is key to success, yet so often overlooked. Again, great job! Can’t wait to share this with my community!

    • http://whiteglovesocialmedia.com/ Anna Bennett

      Thanks @disqus_9pBBL8LvtM:disqus for making the time to comment. Thanks for sharing with your clients and if you have any questions you know where to find me! Aloha!

  • Cortney Goode

    Thank you for this! Great steps to be successful on Pinterest. I am new to Pinterest for business and now I am thrilled to be diving in!

    • http://whiteglovesocialmedia.com/ Anna Bennett

      Congratulations Cortney for joining Pinterest! I recommend that you download the 39page ebook from our website to help you further. Feel free to contact me if you have any questions. Happy New Year!

  • Dr Kavita Shaikh

    Great post Anna, but it’s a shame that I could not read most part of it. Your Digg Digg sidebar overlaps into the left side of your content to a great degree and hinders reading anything of the post hidden underneath. Please fix it soon to help us readers take the maximum benefit of your awesome posts.

    • http://whiteglovesocialmedia.com/ Anna Bennett

      Hello Dr. Shaikh,
      Thank you so much for making the time to comment. If it’s not too much of a bother would you mind emailing us a screenshot of what you see? Let me know if there’s anything else I can do for you. Thank you and Happy New Year!

    • http://whiteglovesocialmedia.com/ Anna Bennett

      Hello Dr. Shaikh. This is the first time we have heard this feedback. This is what out IT guy says.
      “When you are reading content, the floating social media icons on the left (which are not Digg Digg sidebar, but a different plugin) overlap text, but a simple scroll allows the user to be able to read all of the content. Even on an iPad or mobile phone you can scroll and read all of the material.”

      • Dr Kavita Shaikh

        Thanks for the update Anna. But I am not sure why your IT guy feels that way. Please take a look at a screenshot I have saved of this post as it appears on my screen. This is the link to the online document saved on Diigo. Pls reply to let me know if you could view it correctly or I could send it to you via mail:

        https://docs.google.com/file/d/0B1HUSmf4rarhc1gwaGs1eGR6ZkU/edit?usp=drivesdk

        • http://whiteglovesocialmedia.com/ Anna Bennett

          Here’s what what my IT guy said:

          Don’t know what to say. It’s a drawback of the plugin I suppose as it does overlap some text and I experience this too, as I’m sure happens to you as well when you’re reading content on your site. But as I mentioned before, just scrolling the page as you read allows you to read everything, so for me this is not a big deal but perhaps a distraction to some.

          If want to keep a floating social media plugin, could see if can change the position of it so it is positioned further to the left. I couldn’t see how to edit this plugin from WordPress, but see that if you rollover Share on the floating bar, that you can sign in to AddThis. Perhaps if you sign in to your account you can adjust positioning or size there.

          Other options would be to remove it, or look for another social media plugin that can be customized so does not block any content.

          Thanks.

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  • paul

    Nice post, impressive.

    You shared a lot of good tools like picmonkey and wisestamp. They are useful indeed. Thanks. Good thing you get rid of the floating side bar altogether. They are a distraction and I stopped using it in my sites.

    Cheers

    • http://whiteglovesocialmedia.com/ Anna Bennett

      Thanks for your comments – yes, finally got rid of those side bars and in the middle of replacing them in another spot. Thanks for your patience with us.

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  • Anaya Brown

    This was absolutely awesome. Thank you so much for sharing your knowledge it really helped me get more organized (:

    • http://whiteglovesocialmedia.com/ Anna Bennett

      You’re welcome. Glad to be of service.

  • rayfilwong

    is there a site that we can find out top hashtags used?

    • http://whiteglovesocialmedia.com/ Anna Bennett

      No there isn’t @rayfilwong:disqus

      • rayfilwong

        thanks so much for reply

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