Pinterest Consultant’s Cheat Sheet for 2014: 22 Ways To Make Your Pins Go Viral Based On Research
Some of the most frequently asked questions I hear are:
“How do I get more repins?”
“How do I know my pins will go viral?”
“I have great images but get so few followers, why is that?”
“Why aren’t they repinning my images?”
Here is an analogy about fashion to help us figure it out.
Let’s say it’s a new season and you’re ready to add some pieces to your existing wardrobe. So you get yourself to the mall and you go on a shopping frenzy.
You thought hey I did great! I had fun and I love the stuff I bought. So you get home and even though you’re pooped from all that shopping can’t wait to see all the pieces again.
As you pull out the clothing items from your shopping bags, you spread them on your bed and start to mix and match the new stuff you have with the stuff in your closet putting together ensembles.
You’re suddenly saddened and shocked to realize that most of the items you bought don’t actually match anything you already have… nothing goes with anything.
Your heart starts beating fast because you realized that you bought all this stuff on final sale!
Now you’re completely bummed out because you spent all that time shopping and you thought by being spontaneous that you could pull this off. Not only did you max out your credit cards but now you can’t do anything with these pieces.
That story is similar to what many beginners on Pinterest do.
They invest a lot of time gathering their images & then they pin their hearts out.
The problem is they don’t have a winning, proven plan. Without having a strategy to support their business goals they use the hope approach and soon thereafter I hear those same four questions above over and over.
This “hope it all comes together in the end” mindset will not get you anywhere on Pinterest. (Or shopping)
You need to start with a plan, a proven step-by-step approach that will get you, your blog or business the attention you deserve.
If you’ve been going around in circles following every blog or article and then trying to figure out what to do first, second, third, I will tell you right now that as much as I will give you an “A” for effort; Pinterest marketing is something you can’t just make up on the fly.
Pinterest is like shopping…you need a vision of the end result before you spend all that time and money in order to be successful.
There is a system you need to follow. (BTW I teach and explain the entire system in my course, email me at firstname.lastname@example.org to receive the details)
Plus…you have to have realistic expectations, there are rules you need to follow and you can’t rush it!
What I mean by that is you can’t go on a pinning frenzy because you’re clogging up user’s Pinterest feed which is very annoying. If you’re thinking you’re going to get a ton of followers because of your pinning frenzy that will backfire on you resulting in actually losing followers which is the exact opposite of what you want. There is no room for a hope and pray approach on Pinterest.
Did you know that the Pinterest mobile audience has grown 50% in the past year and now makes up three-fourths of total Pinterest usage?
What that means to you is that your images have to be mobile friendly or you restrict your likelihood or getting repins or going viral.
Do you know how Pinterest displays differently on an IPhone vs. an Android phone? There is a lot to know, you can’t wing it.
So in order to avoid wasting time & money and letting your competition get ahead of you on Pinterest you need to set goals and use a proven system to maximize Pinterest.
With that in mind here’s 21 ways images go viral on Pinterest based on latest proven research.*
Use only images that are a minimum of 600 x 900 pixels with 1900 pixels maximum in length
Create images that are visually startling, unique, funny, helpful
Edit pin descriptions using keywords that could show up in search
Combining a call-to-action on a pin description brings an 80% increase in engagement
Use trending hashtag or branded hashtag (do not use more than three hashtags because it looks too spammy)
Use the words; look, want, need and love
Pins with a price get 36% more likes than those without price
Use a description that contains about 200 characters
Do not use bitly. Pinterest thinks you might be spamming
Tutorials, guides, DIY & recipe pins see a 42% higher click through rate
Pins related to trending topics see an average of 94% increase in click throughs
Apply for Pinterest Rich Pins
File name on your images that contain targeted keywords
Images with multiple colors get repinned 3.25 times more than the ones with a single dominant color
Medium lightness is repinned 20x more than very dark images. Don’t post images that are too light or too dark, stay natural
50% color saturation receives a whopping 10 times more repins than images totally de-saturated
Red beats blue. The winning combination is red, orange and brown as these images are receiving 2 times the number of repins as the blue ones
Images with less than 10% background get 2-4x repins than images more than 40% of white space
Images without faces sport almost 25% more repins. Only 20% of images on Pinterest feature a face
Images with a smooth texture are repinned 17x more than images with a rough texture
Pin descriptions are limited on Andoid so place your vital information in the first 125 characters
*There is a lot more to going viral than just these points, this is a starting point.
#5 RJ Metrics 2012
#7 Researchers from the Georgia Institute of Technology and the University of Minnesota
#11 – 12 Pinerly http://bit.ly/KhREzO
#13 http://tcrn.ch/19xf3mW Target reported a 70 percent increase in traffic in the first six weeks following the rollout of Pinterest’s “Rich Pins” earlier this year.
#15 -21 http://bit.ly/1hR4Ibt
YOUR TURN: What else would you add to this based on research?
If you found this blog helpful I would appreciate it if you could I’d really appreciate it.
To find out how you can save time & have a higher performing Pinterest account email me at email@example.com and I’d be happy to give you a free 30 min consultation.