As a Pinterest consultant I am always looking for ways to help; businesses, bloggers, marketers and entrepreneurs maximize their results on Pinterest because I believe it is a phenomenally powerful business acceleration tool.
1. Businesses today are overwhelmed with social media marketing platform choices.
2. Too many seem to think that if they are on Facebook and Twitter that they are “covered”.
3. However, there is a powerful new trend exploding on the internet and it’s here to stay. It’s called Pinterest.
The difference between Pinterest and other social networks is that the majority of pinners are on the site with a buying mindset. Other social platforms cannot deliver that quality of prospect.
They are pinning items that they love, want and need. With a two- step click on the image you are taken to a site. So if you’re a business or a blogger and you’re looking to get more eyes on your site it’s no brainer to be on Pinterest.
Driving traffic back to your website or into your stores will lead to new sales transactions. That is what Pinterest does shockingly well from a business perspective.
Currently its audience in the U.S. is around 80% female. If you’re fretting that you’re missing out on the male audience let’s not forget that 75% of women identified themselves as the primary shoppers for their households and they account for 58% of all total online spending! Wouldn’t you want to spend your time where the audience is dumping their dollars? C’mon people…stop humming and hawing and get on Pinterest.
Here are 12 steps for getting your business launched on Pinterest:
1) Create a free Pinterest business account. If you have a personal account with a large following then consider converting it to a business account. Watch this video to set-up your Pinterest business account.
2) Make sure you verify your website. What that means to you is that you will receive Pinterest’s free analytic reports which provide you with information about:
- What types of content people are pinning from your website
- Who is seeing your pins
- Who is clicking your content
Remember marketers to track and measure the results of your efforts. If something is working you want to keep at it. If something is not, you want to change quickly to avoid wasting time and money.
Before you start your Pinterest campaign establish metrics that are associated with your business goals. I track my results regularly to see if all the work I am doing in my social media marketing efforts is paying off.
3) Promote your Pinterest profile by embedding a Pinterest button Go here to install your Pinterest “Follow” button http://business.pinterest.com/en/widget-builder#do_follow_me_button
What’s cool about this is that when you click on the “Follow” button users will see this pop-up and it gives Pinterest users a preview of your latest pins and information about your business.
4) Make your website or blog Pinterest friendly by adding a “Pin it” button.
Go here http://business.pinterest.com/pin-it-button/ and add it directly onto your product descriptions and blog images.
Adding a Pin It button will help you attract new visitors to your company website and product pages. According to Curalate “Pin It” buttons saw tremendous results: eight of Pinterest’s top 10 retail brands prominently displayed a Pin It Button. Brands like Ikea and Target generated nearly 1 million shares (aka pins and repins) from their website! WOW!
5) Add board widgets at the end of your blog. Get it here http://business.pinterest.com/en/widget-builder#do_embed_board
6) Add board widgets on the sidebar of your website. Get it here http://business.pinterest.com/en/widget-builder#do_embed_board
7) Apply for Pinterest’s Rich Pins Install your Rich Pins!
Retailer Target has seen a 70% increase in traffic from Pinterest to Target.com since rolling out Rich Pins in early 2013. Product pins include real time pricing, availability and where to buy. Pinners also get notifications when Product Pins they’ve added drop in price by at least 10%.
8) Add your Pinterest URL on your social networks like GooglePlus, LinkedIn, Twitter, and so forth.
9) Add a free Pinterest tab on your Facebook page Get it here http://www.woobox/pinterest and http://www.pinvolve.co 10) Use a free tool like http://www.wisestamp.com to add Pinterest to your email signature box.
11) Add your Pinterest URL on your business card, stationery, newsletters and all your marketing print materials.
12) Take a Pinterest Marketing Course I know you came to my website because you’re looking to improve your efforts on Pinterest.
I’m also guessing that you’ve been reading every blog and article out there trying to figure out how to get more followers, repins, and traffic to your website?
Why go at this alone?
If you do you know it will take longer and you’ll make a lot of painful mistakes, but you can choose this…read all my blog post and try to go at this alone…
Or, there’s the smarter choice: the one really savvy men and women take to speed up their progress toward mind-blowing success on Pinterest.
Take a course & learn from an expert. CLICK here to get Chapter 1 for free!
When you employ these 12 steps you will be well on your way to growing your list of Pinterest followers and in turn growing your sales.
Over to you…
Have you added Pinterest to your marketing mix? If not, what’s holding you back?
If Pinterest seems overwhelming to you and you feel like you are going around and around in circles and not getting anywhere, contact me to learn more about my Pinterest Marketing Course for Business or my account management services.
Follow Pinterest Expert Anna Bennett ? White Glove Social Media Marketing ? Author of Pinterest Marketing For Business Master Live/Video Course ?Pinterest Consultant’s board Pinterest Expert Tips: Pinterest Marketing for Businesses by Anna Bennett Pinterest Expert on Pinterest.