Not convinced to add Pinterest to your marketing mix? These mind blowing Pinterest statistics, case studies and infographics will set you straight.




  • Research from the Global Web Index notes that Pinterest took the lead with 57% growth in members .
  • Pinterest is now the second­ largest social media network after Facebook.
  • Pinterest accounts for 90% of social media shares on the web.
  • Pinterest accounts for nearly 25 percent of all social sharing, and according to new data from Shareaholic, traffic referrals grew 48 percent from December 2013.
  • According to Piqora, having performed “the first scientific and quantitative research” of 1,000 brands on average a Pin drives 2 site visits and 6 pageviews
  • Pinterest is the 2nd largest driver of traffic from social media sites (next only to Facebook). Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
  • According to Gigya, a social customer management and tools company Pinterest surpassed Facebook for “e­commerce­ related sharing in Q3 2013.
  • Social media traffic referrals: Pinterest is the #1 slot for overall growth from Sept. 2012 – Sept.2013
  • Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined. (Source: Shareaholic)
  • Pinterest is more effective at driving traffic compared to other social media sites – even Facebook! (source: Hubspot


IBM Annual Black Friday 2013 http://ibm.co/18FyXSd, Piqora http://bit.ly/1caBbK4, VentureBeat http://bit.ly/1cPYqrd, Comscore, Compete http://bit.ly/19wTOWn, Bizrate, Fast Company, All Facebook http://bit.ly/18xWq7F, BlogHer http://bit.ly/1bOco8k, Vision Critical http://bit.ly/JFKgyE

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