Not convinced to add Pinterest to your marketing mix? These mind blowing Pinterest statistics, case studies and infographics will set you straight.


  • Research from the Global Web Index notes that Pinterest took the lead with 57% growth in members
  • Pinterest is now the second­ largest social media network after Facebook
  • Pinterest accounts for 90% of social media shares on the web
  • Pinterest accounts for nearly 25 percent of all social sharing, and according to new data from Shareaholic, traffic referrals grew 48 percent from December 2013
  • According to Piqora, having performed “the first scientific and quantitative research” of 1,000 brands on average a Pin drives 2 site visits and 6 pageviews
  • Pinterest is the 2nd largest driver of traffic from social media sites (next only to Facebook). Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined
  • According to Gigya, a social customer management and tools company Pinterest surpassed Facebook for “e­commerce­ related sharing in Q3 2013
  • Social media traffic referrals: Pinterest is the #1 slot for overall growth from Sept. 2012 – Sept.2013
  • Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined
  • Pinterest is more effective at driving traffic compared to other social media sites – even Facebook!
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