Mind Boggling Facts That Will Make You Join Pinterest (the new heavy weight in social media marketing)
Pinterest now has 70 million users and it’s now slowing down and is valued at $2.5 billion dollars!
Pinterest statistics, facts & figures, and case studies are often used to justify new media marketing strategies and tactics to the “big boss”. We all know far too well that the social media landscapes changes constantly and keeping up with the latest trends and facts can be daunting so I’ve compiled the best Pinterest facts and data for you as of right now July 31, 2013.
Not convinced to add Pinterest to your marketing mix? These infographics will set you straight.
Social media marketing bottom line: Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want. Let’s begin!
#1) Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined.
#2) As of mid-2012 Pinterest is growing 40% faster than Facebook when it first launched. (source: socialstrand)
#3) Fastest growing website in history!
#4) Pinterest is the 3rd most popular social network in the world. (source: shopify)
#5) Average Pinterest users clock over an hour per month on the site.
#6) Pinterest Rules The iPad
Facebook may still dominate the iPhone, but according to a study by ShareThis,Pinterest is the top channel for iPad with an almost 50% share of all social activity on the tablet. When you realize that more people use social networks on mobile devices than on computers (a Comscore study says it’s now mobile over 55% of the time), it puts into perspective just how much pinning is going on.
#7) Pinterest is more effective at driving traffic compared to other social media sites – even Facebook! (source: Hubspot)
#8) Pinterest is 80% more viral and 3x more effective than Twitter
#9) Pinterest encourages viral activity as shown by the number of repins. 80% of pins are repins.
#10) Longer Lifespan
Perhaps due to the news feeds cluttered with irrelevant information, the lifespan of content on Twitter is only 5-25 minutes and Facebook content only lasts 80 minutes. The lifespan of content on Pinterest? More than one week. To see an example of this phenomenon, check out our Family Tree of a Viral Pin graphic, which shows a pin that took 32 weeks to finally go viral
#11) Pinterest tends to introduce new customers to client websites, making it a “Top of Funnel” marketing source. If you measure the big three social media sites on a “First Touch” revenue per click basis, Pinterest is the clear winner. (source: venturebeat)
#12) Pinterest buyers spend more money, more often, & on more items than any other top 5 social media sites.(Source: COMSCORE)
#13 81% of U.S. women online trust Pinterest as a source for information and advice (source: socialmouths) This number is especially interesting when you consider the relative trustworthiness of competing networks; Facebook and Twitter lag behind at 67% and 73% respectively. Blogs match Pinterest in trustworthiness at 81%.
#14) Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males. (source: compete)
#15) Pinterest tops Facebook in driving ecommerce. A survey of 7,431 online shoppers, conducted by BizRate Insights reveals Pinteres motivates more online purchases than Facebook.
*7 out of 10 shoppers use Pinterest to get inspired about purchases.
*2/3rds of shoppers use Pinterest to stay on top of trends.
*2/5ths of shoppers seek special offers on Pinterest.
#16) Pinterest users spend more than 2x as Facebook users. Average order value when a user follows through on a purchase from a product seen on Pinterest is $179.36 (Source: Fast Company) Social media marketing is a science and requires a full time effort in your business.
#17) 69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy. (source: socialannex)
#18) An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest (source: BlogHer) This estimate beats out both Facebook and Twitter, which stand at 33% and 31% respectively.
#19 Vision Critical found that 50% of the items caught users’ attention while they were casually browsing Pinterest itself (24% on a stranger’s boards, 19% on a friend’s, and 7% on a retailer’s). Another 10% came from Pinterest searches. These numbers are a testament to Pinterest’s power as a kind of user-generated digital retail catalog that shoppers flip through for ideas. source: http://read.bi/1ejy920
What are your thoughts on these findings? Will you use Pinterest for your business? I’d love to hear your comments below.