Pinterest Management Services Expert: Smart Ways to Organize Your Pinterest Boards

In this video tutorial I’m going to teach those managing Pinterest accounts how to arrange their client’s Pinterest boards and how to correctly choose the right cover images to get more engagement.

This is important because you want to make sure that when Pinners comes across your Pinterest page you are making a lasting first impression. Wouldn’t you agree?

So how do we do that?

For starters what you do online should mirror what you would do in the brick & mortar world.

1. For ecommerce businesses you want to look at your Pinterest page as if it were a physical store. Your boards represent your products so merchandise them in such a way that they flow nicely giving the customer a better shopping experience while keeping them in your store as long as possible.

2. Group the themes of your boards in a way designed to capture the shopper’s attention and merchandise them in a way that appeals to shoppers.

For example, you wouldn’t want to mix food related topics wtih fashion would you? That would be a disaster.

3. Do your board arrangements and clusters flow smoothly and logically the way your target audience shops?  

4. Are they set up in a way that makes it easy for Pinners to look through them?

Bottom line, it better be organized in a way that makes sense or they will likely leave.

Here’s how those offering Pinterest Account Management services and packages should arrange boards to get more followers and repins:

1. Place the most vital boards that feature your products and services in the first row.

2. Next, place the most helpful boards. If you have several helpful boards do your best to organize them into themes. Here’s an example of Craftables boards and you can see I have grouped all their adhesive vinyl topics together.

Pinterest Management Services

3. Next are the trending holidays and events such as Christmas, New Years, Valentine’s and so forth.

4. If you have over 100 boards arrange your boards in alphabetical order.

5. When you have completed arranging your boards update your cover boards. Choose colors that are consistent with your branding if possible. For example, Craftables cover boards as shown above are predominantly pastel peach, pink, and blue colors which is in keeping with their branded colors.

6. When the holiday, event, or other celebrations have passed edit your settings and make them it a secret board. In addition, I recommend you can archive the board so you’ll stop seeing recommendations and other related ideas. I love this feature!

To archive a board, click the Edit button on your board, then Archive.

You can find your archived boards in a new section at the bottom of your profile the bottom of your secret board.

While only you can see your archived boards, you can still share them with family or friends using the Send button.  

7. Reorder sections

If you’ve been using the SECTIONS feature I recommend that you arrange them in alphabetical order or arrange them in such as way to make it easy for Pinners to access them.

Click EDIT to open up your board, then choose ORGANIZE and drag them to a new position.

8. Rearrange Pins

Have a look at your pins on all your boards. Make sure you rearrange your pins with a mixture of information and inspiration.

Why is that important? Because that’s what Pinners want. How do we do that? For for every image that has a text overlay, have one or two inspirational images without  text overlay. Here’s what I meany by that.

In summary

By using these tactics Pinners will browse your content longer and thereby get you more repins and followers. Remember your boards are like a physical store. Arrange them in a way that is pleasing to their eyes so you get them saving more of your pins and shopping longer.

Remember that those offering Pinterest Management Services have to understand that this formula isn’t exactly black and white. Bottom line; make sure you are using tactics to get more clicks.

Thank you for watching and I look forward to helping you in the next one!

2 Comments on #16 Why You Need To Rearrange Your Pinterest Social Media Marketing Boards (Video Tutorial)

  1. SEO
    July 6, 2013 at 3:13 pm (6 years ago)

    Its like you learn my mind! You seem to know a lot approximately this, like you wrote the book in it or something. I believe that you can do with a few percent to pressure the message home a bit, but other than that, that is magnificent blog. An excellent read. I’ll certainly be back.

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