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Marketing your blog on Pinterest is more than pinning a bunch of pretty pictures and employing the “hope and pray” strategy.
Before you begin creating your Pinterest boards consider your business goals. Starting a Pinterest social media marketing campaign without having a plan in mind is like wandering through a forest without a map you’ll end up frustrated & lost.
Brainstorm about your goals & think on paper:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
The power 7: Here are seven boards you need to implement in your Pinterest strategy.
Tailor the title of your boards based on the specific keywords you need to use in order to increase your Pinterest SEO. Your boards should be 20% marketing messages and 80% educational; helpful tips and fun.
1) “Tips & Tricks” Board
Think about what tips you can share with your target audience that will help them solve their most pressing problems. For example, if you’re a food blogger for example I’m sure you have plenty of ideas to help foodies, chefs & cooks out there. You can include; shopping tips, cooking tips and any tricks you’ve had success with.
Pinterest Expert Actionable Tip: Make sure you have a niche. There’s a ton of food bloggers on Pinterest. Don’t be everything to everybody or you won’t stand out.
2) Topics That Your Target Audience Can Resonate With Board
Say you’re a Spa blogger. Think of creative ways to connect with spa goers. What do spa goers love? Some examples would be “Spa Bridal Parties”, “Top 10 Spa Resorts” and so forth.
Pinterest Expert Actionable Tip: Make sure you use the Guided Search Tool to decipher the most popular topics. For example when I type in the keyword ‘spa’ have a look at the most popular keywords/topics as shown in the image above. I would create the following board titles:
- DIY Spa
- Spa Design
- Spa Business
- Spa Party
- Spa Treatments
- Spa Ideas
- Spa Bathroom
- Spa Decor
3) Tutorials or DIY
Tutorial and guide/DIY pins see a 42% higher click through rate. Did you know that according to Repinly.com in Jan. 2013, 20% of the most popular pins on Pinterest were divided between only 2 of over 30 available categories? Guess what they are: DIY and Crafts & Food and Drinks.
If you’re a beauty blogger you can create boards titled ‘Beauty DIY’.
4) “Tried This Pin” Board
If you want your pins to rank high on Pinterest’s search engine encourage people to comment on your pins and to upload a photo right on the pin especially for DIY projects.
5) Your blog
This is an obvious one! Make sure you save all your blog posts on a dedicated Pinterest board.
6) Group boards
If you’re a travel blogger create a group board for an upcoming season and invite all your followers to contribute. People love to share their travel stories; look at Trip Advisor…they have more than 200 million unique monthly visitors and over 100 million reviews and opinions. A board example would be “Summer Travels”. Make sure you fill out the board description and clearly state what you want Pinterest users to pin.
7) Behind the Scenes Boards
Give your audience an inside peek at your business and it will generate greater customer engagement. Create a board that highlights where you work, your desk, people you work with, conferences you attend, and so forth.
What types of boards have you implemented that has produced the most repins or followers for you? I’d love to hear your success story! Comment below.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips.