How To Fix Broken Links and Dead Pages For Pinterest
How To Fix Broken Links and Dead Pages For Pinterest and How It Can Hurt You If You Don’t
Pinterest for business tip of the day:
Did you know that if you have 404 errors or expired pages on your website it makes you look like you’re not on top of your game? Worse, it will hurt your ranking on Pinterest? Grrrr! That’s right!
Some of the common mistakes I see when managing Pinterest accounts for businesses are:
- failing to delete product pages when the product is sold out
- leaving expired pages on the site
- broken links
The result? It hurt how you get found on Pinterest and users will report your pins. Read that again because the significance is profound to your Pinterest account. Users will report your pins to Pinterest.
Pinterest is very focused on the quality of their user’s experience and if you are not managing dead links or expired pages there can be consequences. They can and do shut down Pinterest accounts for various reasons. You don’t want to get into their “bad” books if your Pinterest account is critical to your long-term marketing plans.
Have a look at the image below. This is a Pinterest reporting tool. They are set up to accept complaints about poor quality pins and websites. These are the reasons why Pinners report pins:
- can’t find the image on the site
- link is broken
- if you’re tricking Pinners into clicking on the image for further instructions and they don’t find them
- items are sold out or no longer available to purchase
Pinterest will also go out of their way to fix your broken links by replacing them with useful ones. However, I wouldn’t count on this. Go here for more information https://help.pinterest.com/en/articles/why-did-pinterest-fix-broken-link-me
Here are two tips if your products are no longer available to buy or out of stock:
1) Don’t delete the page.
Leave it as is and place something like “This item is sold out. If you’d like to be notified when the product becomes available please email us at…” Or you could say “Sorry this item is no longer available. Here are other items that are closely related”. You can also collect their email address (as shown below) and inform them or notify them using an auto responder tool so that their product is available.
It’s basically common courtesy to post this type of information. It will say a lot about you and you will appear more thoughtful in the eyes of your customer. And Pinterest prefers it that way.
One of the things I love about Pinterest is that it provides you with market intelligence. Pinners are pinning items with the intent to take action. They are saying; I love this, I want this. It’s truly a database of what people care about.
The lesson for you is to keep giving your target audience what they want. So by keeping your sold out product pages intact (with the courtesy notifications as outlined above), you gain market intelligence because Pinners will not delete the pin and therefore any pins or click thru’s will show up on your analytics telling you what your market likes. Hence market intelligence. Plus by proposing alternate or related products you might make a sale too.
2) Redirecting old links to the new website
There comes a time when you might be changing your old website to a new website. One of the common mistakes I see businesses make is that they assume that those old pins will be redirected to their new website. They will not.
Another major mistake I see is that they are manually changing each old link to the new link.
This is a total time waster! Your webmaster can set a 301 redirect on the old pages in order for the Pins to correctly link to new pages.
If they choose to set up 301 re-directs, they will have to write to Pinterest’s Help Center so they can white-list their old domain for redirects. This is important because Pinterest may mark Pins with redirecting URLs as spam.
How to find broken links using Pin4Ever:
Step 1. Use Firefox, and go to Pin4Ever.
Step 2. Install Pin4Ever.
Step 3. Run a backup which you’ll find on the top left corner. A pop-up will show up.
Step 4. Check for broken links.
Step 5. Select the boards you want to find broken links on and then click “Okay”.
Step 6. A page will pop up that will display pins that have bad links. Next, click “Find Broken Links”. See red arrow below.
Step 7. The new page will reveal the pins with broken links from that specific board. I see that I have seven broken links! Yikes!
Click “View Original Source”
Step 8. The original source will show up.
Step 9. Go back to the image you see on step 7 and click “View on Pinterest”. The pin on the Pinterest website will open a new tab.
Step 10. Open a new window in Firefox and go to Google Images. Drag the pin to the new window and drop it in Google Image’s search box.
Step 11. Google will list websites that have that image. I clicked on the image but unfortunately that image is nowhere to be found. So what now? Well I have no other choice but to delete this pin!
I tried another image and I finally got lucky and found the original source. Next, I’ll copy the new link and I’ll edit the source link on the pin. Done! Thanks Pin4Ever!
There’s also another way of checking the source of a dead link instead of doing the drag and drop method. The Pin Search Chrome Extension with just one click! Once you’ve added the pin search extension and you hover over the image click on the “Search” button.
Next Google will show you sites that have this image. Voila!
How To Fix Broken Links and Dead Pages For Pinterest
Pin4Ever has a one-week free trial. I highly recommend you check it out. It will give you peace of mind that those nasty broken links won’t hurt your ranking on Pinterest! I’d love to hear from you so let me know your experience with Pin4Ever and the Pin Search Chrome Extension.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.