One of my most popular blog posts is about the best days and times to pin on Pinterest. In that post I point out two key factors you need to consider when pinning:
1) When your target audience is on Pinterest
2) Case studies that show the best and worst times to pin
While it’s important to pin when you’re target audience might be on Pinterest, as a Pinterest account manager I can tell you that it’s simply not black and white. Since Pinterest came out with the smart feed in August of 2014 it has gotten a lot trickier to decipher when the best days and times to pin are.
In the past, whenever you pinned an image it would automatically show up in your follower’s feed. Pinterest referred to this as a time-ordered home feed system. This system gave Pinners the confidence that their pins were going to be seen. But that all changed when they introduced the smart feed. Here’s what the Pinterest engineers explained in their blog post:
The home feed should be a reflection of what each user cares about. Content is sourced from inputs such as people and boards the user follows, interests, and recommendations. To ensure we maintain fast, reliable and personalized home feeds, we built the smart feed with the following design values in mind:
- Different sources of Pins should be mixed together at different rates.
- Some Pins should be selectively dropped or deferred until a later time. Some sources may produce Pins of poor quality for a user, so instead of showing everything available immediately, we can be selective about what to show and what to hold back for a future session.
- Pins should be arranged in the order of best-first rather than newest-first. For some sources, newer Pins are intuitively better, while for others, newness is less important.
Bottom line; Pinterest decides what they think is a better pin for you to discover rather than seeing new pins from Pinners you are following. A lot of Pinners were not happy about this because users felt they should have control of what should be fed in their home feed. For me, there’s no sense complaining instead just make adjustments based on this new reality.
So does this mean that we should just go on a pinning frenzy because Pinterest decides when to push your pins in your follower’s feed?
What I will tell you as someone who manages accounts for multiple businesses is that you still need to considering the following:
1) Where does your target market live?
To find out where the majority of your followers are from use your Pinterest analytics tab called Your Audience. As you can see in the image below the majority of my audience is in the United States. What that means to me is I should be pinning time zones from the west coast to east coast.
But what time? Should I pin in the morning or in the evening? Even though Pinterest has changed the way they show pins I am still mindful of when I think my target audience might be on Pinterest. So ask yourself, when is your target audience most likely active on Pinterest?
2) Let’s see how often pinners are using Pinterest. According to Pew Research Center between the dates March 17 – April 12, 2015:
- 27% of Pinterest users visit Pinterest daily
- 28% of Pinterest users visit Pinterest weekly
- 46% of Pinterest users visit Pinterest less often
46% is a huge number! Even if I timed my pinning activities when my target audience might be on Pinterest a great number of them may not see it.
Here’s another study according to Ahalogy 2015 Pinterest Media Consumption Study:
- More than ⅓ of active Pinners & 60% of daily Pinners visit Pinterest once a day
- 48% and 77% of daily Pinners visit Pinterest several times a week
If you compare the two studies above the numbers aren’t even similar. What does this tell you? You’d better be pinning a lot because you just never know when you’re going to reach your audience. The beautiful thing about Pinterest is that your pins last forever so even if they don’t get any repins within 24 hours the best strategy to use is to repin them.
Pinterest Marketing Expert Actionable Tip: Based on these stats I’m going to repin my original images once a month until I see that all my pins get a repin. Don’t forget to delete the images that you repinned.
3) Pinterest claims that these categories receive the most engagement on these days of the week:
Tuesday: gadgets are all the rage in technology
Wednesday: inspirational quotes
Friday: GIFs bring some comic relief to the end of the week with humor. Humor is one of the fastest growing categories on Pinterest and holds the top spot on Friday. More than 3 million humor Pins are saved each day. And, in the five months since the GIFs launch, more than 400,000 GIFs are Pinned every day.
Sunday: food and craft ideas
When you look at the topics that Pinners are most engaged with during specific days it makes sense doesn’t it?
The lesson: pin content based on when Pinners might be looking to plan or discover more information on a specific topic.
The bottom line: How To Pick The Best Days & Times To Pin On Pinterest
You need to experiment. A lot of this is common sense. If your audience works 9 to 5 then you can assume that she’s pinning before or after work. I’ve also noticed that there isn’t a lot of engagement on Pinterest during holiday seasons and long weekends. Again this is common sense because they are most likely busy preparing and celebrating.
More importantly you need to pin a lot of quality images that are both captivating and helpful because that’s what Pinterest wants to push on the Pinners home feed. From my experience if you don’t have a lot of original images to pin then pin your images in the evening.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest marketing and account management expert about my Pinterest management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing for Business Course . Chapter one is FREE.