How to Use Pinterest for Business: Avoid Making Big Pinterest Mistake # 3
This blog post will reveal the third biggest mistake businesses and bloggers make on Pinterest. And to help answer the question how to use Pinterest for business correctly.
Big Pinterest Mistake #3: You’re not pinning the right content for Pinterest
The goal on Pinterest is to drive more traffic to your website right?
More traffic = more sales 🙂
No traffic = no sales 🙁
One of the ways to get traffic to your website is by creating content that will help your target audience. It’s vital that before you start pinning away that you carefully think through this question:
What original content will you pin that will lead people back to your website?
How to Use Pinterest for Ecommerce Product Based Businesses
If you’re an ecommerce business selling physical goods then it’s a no brainer that you will pin your products. But at some point when you have no new products to pin, what are you going to do to get more exposure?
The solution is to think helpfulness. This is how to use Pinterest for Business.
Pinterest is about being helpful vs. just selling your stuff. If all you do is pin your own content you will fail…guaranteed. For example one of our clients thought that they should just pin their own products, so basically that’s all they did. After we educated them about how Pinterest users connect with brands we helped them grow their traffic from 509 to 6,369 in three months. That’s 1,151.27% increase! Yeehaa!
In chapter 4 of my Pinterest Marketing for Business online course I teach you on what types of images and content to pin so you attract new customers. Don’t try to figure out how to use Pinterest for business on your own since I’ve done all the homework for you. If you don’t want to invest in learning how to master Pinterest, then think helpfulness as a rule. What can you pin besides product pins that your target audience would consider helpful?
How to Use Pinterest for Service Businesses
If you’re a service business what content can you pin on Pinterest? Think blog.
If you’re not writing helpful blog posts how will you drive people from Pinterest to your website? If all you’re doing is pinning other’s content, you send your target audience to other people’s websites and businesses. How does that help you make more sales exactly?
If you are a service business and you don’t want to blog then Pinterest is not for you.
Listen I know how you feel. The thought of blogging when I first started made me cringe; I hated the thought of it, yuk, yuk, yuk. Maybe you feel the same way. Maybe you don’t even know how to start a blog. When I first started blogging I didn’t know how to do it either. But one thing I know for sure is that your blog posts will get more engagement on Pinterest than any other social platform. This is how to use Pinterest for business. Why, because the shelf life of blog posts on Pinterest lasts longer than on other socials. Your blog posts are like wine on Pinterest…they get better with age:)
You cannot have success on Pinterest without pinning images that will lead back to your website or blogging ….I’m sorry to say that without those two activities Pinterest is not going to produce any results for you.
But if you really DON’T want to blog or develop images and pin consistently then your only option is to pay for performance. What I mean by that is to purchase Pinterest ads.
One of the frequently asked questions I hear is: what do I pin?
Remember your goal on Pinterest is to be helpful and to educate your audience on a wide variety of topics that they care about. That way they can get to know your brand, come to trust it, eventually like it and finally interact with it. Then they will take your product and service offerings seriously. So the answer to the question is make sure you pin helpful information that is related to your product to begin building brand trust.
Example: if you sold make-up you would want to include some boards, pins and blogs about:
- how to avoid clogged pores
- the right order to clean your face
- how to protect your skin from the sun
- how to repair damaged skin
- how to treat acne
People who buy makeup would have these types of problems. Yes?
Be friendly, be helpful and in the midst of your helpfulness spread out your product boards and as they come to like and trust you they will eventually click on your product pins. They will then hopefully go to your website and buy something. This is how Pinterest works. Lead with helpfulness, not a hard sell product-only push. Get creative.
Here’s a secret I’m going to share with you. Did you know that there are topics on Pinterest that are more popular than others? This is important to recognize because Pinterest users are trend-seekers. If you hook them with timely content that they are looking for right now then you will have a better chance of getting their attention. I reveal how to take advantage of this secret in my Pinterest Marketing for Business online course:)
Pinterest expert actionable tips:
- Help them in a variety of direct and indirect areas of their lives as it relates to your products or services.
- Ask yourself how will the info you share help your specific target audience solve their pressing problems?
- People say they want Pinterest to be useful (54%), helpful (50%) and inspiring (45%).
- Pin about 75% of your own content (because you need them coming back to your site, not someone else’s)
- Repin content that are currently trending.
Make the Pinterest experience about them, not you, and give without expecting anything in return. That means creating “how to solve a problem”; boards, blogs, checklists, information about their issues and what the possible solutions might be.
How to use Pinterest for business.
In summary, success on Pinterest means creating the right content that your target audience will gobble up so they make visiting your Pinterest account and website part of their routine as they look for trends, helpful tips and shopping.