How to Use Pinterest For Business: Avoid Making The Biggest Pinterest Mistakes On Pinterest (Tip #1)
Let me guess.
You’ve been on Pinterest for several months now and you’re scratching your head thinking:
Why am I not getting more followers?
Why aren’t my pins getting repinned?
Unfortunately, many Pinterest users have unrealistic expectations about what and how quickly Pinterest marketing can impact their business.
What makes matters worse are the mistakes businesses make when setting up and managing their accounts.
When studying How to Use Pinterest For Business I have reviewed well over 2000 Pinterest accounts over five years and the mistakes listed below are made in at least 99% of accounts.
Somehow businesses have gotten it into their minds that if they just pin (or save) a bunch of pretty images onto Pinterest that they are all set! Not true.
This is why I’ve come up with the most common mistakes businesses make on Pinterest so you can start making small improvements.
So let’s begin!
How to Use Pinterest For Business
MISTAKE #1: YOU DON’T HAVE A PLAN
Pinterest marketing has to start with a plan. Just as in life you cannot hit a target you cannot see. What is your goal exactly?
How to Use Pinterest For Business
Step 1: Clarify your company’s Pinterest marketing goals.
Here’s a list of the most common Pinterest marketing goals. Decide which ones you want to focus on and rank them in order of priority:
Increased traffic to your store or website
Increased sales and profits
Get more people subscribed to your email list
Gain market intelligence
Develop brand advocates and influencers
Rank higher on search engines like Google
Grow business relationships
Reduce marketing expenses
Step 2: Identify your target market.
The purpose of identifying your target market is so that you can learn and understand their wants, needs and problems. Your goal on Pinterest is to be helpful and to educate your audience on a wide variety of topics that they care about. That way they can get to know your brand and interact with it.
Help them on a wide range of topics that impact their lives – in ways that both directly and indirectly relate to your products. When they begin to trust you, then and only then will they like and follow you. This is when you will start to see an increase in web traffic and sales.
It could take six months before you see any measurable results. Building relationships and friendships takes time; you can’t rush it just like you can’t rush relationships in real life.
a) Who is your target audience?
b) What’s their age / gender?
c) Where do they live?
d) What is their status? Single, married, widowed, and so forth.
e) What do they really like or find interesting?
f) Are they high spenders or conservative with their money?
g) What is their lifestyle?
h) What type of help do they want? What do they want to accomplish exactly?
i) What problems do they have? (This is critical to identify because you want a large % of your content aimed at helping them overcome obstacles and solve problems).
j) What problems do they have? (This is critical to identify because you want a large % of your content aimed at helping them overcome obstacles and solve problems).
Knowing the answers to these questions will help you design Pinterest boards and pins that speak to their wants, needs, goals and concerns.
There are eight more steps to goal planning and understanding your target audience if you really want to know How to Use Pinterest For Business; I reveal those in my course Pinterest Marketing for Business online course. But this will get you started in the right direction.