10 SEO TRICKS FOR PINTEREST
Everything you do to market your business on-line for your business is designed to help you raise your brand profile, drive more traffic to your website and improve your ranking by the search engines. Meaning you want to come up on the first page of a Google search when someone searches for your products or services.
With a little knowledge about how Pinterest works and its impact on SEO you can make your social media marketing activity improve your rankings on Google.
Use Pinterest to help improve your search rankings with these easy-to-implement SEO tips:
1. Choose an optimized company username
When selecting your Pinterest business name choose something memorable and with the keywords that will help your SEO. Something that is clearly associated with your business and is easy to spell helps too. For example: “AvonLipstick” incorporates the Avon brand name for SEO purposes and focuses on one type of makeup to help visitors understand what they will find there.
2. Optimize “About” section
You have 200 characters to work with and I consider this to be your prime real estate area so make sure that you are using specific keywords that will ramp up your SEO, this is an essential key for effective social media marketing.
3. Use relevant keywords in your pin description
Use keywords that pertain to your business when you write a description for your pinned images. What keywords do people use in a Google search to find your type of products? Think how search engines think. If you know this ahead of time you can build these keywords in the descriptions of your pins.
4. Incorporate hashtags
Incorporate hashtags because they make pins more searchable and it creates a link for that word. Warning: too many hashtags will hurt your ranking on Pinterest.
5. Link Pinterest to Facebook and Twitter
Link your Pinterest social media marketing activity to your Facebook profile page and Twitter business account. This lets you show your pins to a wider audience. The more clicks you get, the higher up on the page you will be found on the organic search results.
6. Specific and unique board descriptions.
Have a wide variety of different & specific boards. For example you have a passion for French macarons so instead of labeling a board “desserts” give it a title “French Macarons”, The more specific your board names, the more likely people will find the image they want, click through your links drive more traffic to your site and once again help your search rankings.
7. Add your website URL
Add your website link to your pin descriptions because when user’s clicks on a picture in Pinterest, links & clicks to your website improve SEO rankings.
8. Add the “Follow” and “Pin It” buttons to your website.
Go here http://business.pinterest.com/widget-builder/#do_pin_it_button. A social media marketing must have!
9. Name image file with keywords
Don’t just name your image “image1.jpg”. Name your images using descriptive keywords. Google can’t read your images but it can read the title so pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.
10. Share your Own Content
Don’t just keep repinning, use your own images as well to drive people back to your company’s website.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips.
Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.