Updated September 2018
Pinterest Marketing Expert Reveals 10 SEO Tricks for Pinterest
Everything you do to market your business on-line for your business is designed to help you raise your brand profile, drive more traffic to your website and improve your ranking by the search engines.
With a little knowledge about how Pinterest works and its impact on SEO you can make your social media marketing activity improve your rankings on Google.
Use Pinterest to help improve your search rankings with these easy-to-implement SEO tips:
1. Choose an optimized company username
Your Pinterest username is the URL of your Pinterest account. For example, mine is https://www.pinterest.com/pinterestmarketingexpert/. When selecting your Pinterest business name add your business name and a keyword that rank high on the Guided Search tool. You have to 30 characters to work with.
Unless your a big brand name injecting a keyword for your username is more important than your business name.
2. Optimize “About” section
You have 200 characters to work with and I consider this to be your prime real estate area so make sure that you are using specific keywords that will ramp up your SEO, this is an essential key for effective social media marketing.
Your about section should include who you serve and what makes you unique. You can also include a link to a freebie to grow your email list.
3. Use relevant keywords in your pin description
Use keywords that pertain to your business when you write a description for your images. What keywords do people use in a Google search to find your type of products? Think how search engines think. If you know this ahead of time you can build these keywords in the descriptions of your pins. As always make sure you leverage the Guided Search Tool.
4. Incorporate a branded hashtag
Incorporate hashtags because they make pins more searchable. Add up to five hastags in your pin descriptions.
5. Link Pinterest to Facebook and Twitter
Go to your account settings and link your Facebook profile page and Twitter business account. This allows you to share to your socials immediately when you save your content to one of your boards. This tactic will also give your pins more visibility in other social networks. The more engagement you get, the higher your content will get found on the organic search results.
6. Optimize your board titles
Create board that features your products and services. For example your business sells macarons your board title needs to be direct. Don’t try to be clever. ONLY use keywords that rank high in the Guided Search Tool. As you can see in the Guided Search Tool below the first keyword is “Recipe”. What that means is create a board with the title “Macarons Recipe”.
7. Optimize your board descriptions.
8. Add the “Follow” and “Pin It” buttons to your website.
Go here http://business.pinterest.com/widget-builder/#do_pin_it_button. A social media marketing must have!
9. Name image file with keywords
Don’t just name your image “image1.jpg”. Name your images using descriptive keywords. Google can’t read your images but it can read the title so pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.
10. Share your own content first
Pinterest loves fresh content! Make sure that when you have created a new blog or a creative save that pin to your most important board first.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one includes how to master Pinterest SEO and it is FREE.