Pinterest Account Management Expert Reveals 8 Ways to Sell More With Pinterest
If you’re still humming and hahhing about whether you should add Pinterest to your marketing mix then you’ve definitely fallen behind the times and there is a 99% chance it is causing you to miss sales. Sales your competition is likely making while they jump for joy celebrating that you haven’t mastered Pinterest yet.
Pinterest statistics prove that this social commerce site is one heck of a sales acceleration tool. Every retailer wants more eyeballs on their website. At the end of the day you’re goal is to drive more traffic to your website. So how can Pinterest do that & Why should you invest in Pinterest?
Pinterest attracts people with a buying intent versus Facebook & Twitter who attract their followers with a conversational intent. Over 75% of Pinterest users visit the site to get inspirations on what to buy while only 17% of Facebook users visit Facebook for buying inspiration.
When you’re on Pinterest perusing through all those images it inspires you, motivates you to take an action. Pictures are emotive. Great images on a subject warm to your heart inspire action. You just don’t get that same feeling on any other social network.
It’s content that’s generated by authentic users and people are pinning stuff they really love, want and need. From a marketers or business owner’s point of view that’s heavenly. You don’t have to guess what your target audience wants. They are literally telling you with the images they pin and collect on Pinterest what they want and love. So give it to them.
Nearly 2 million people save Product Rich Pins to one of their boards every single day. And they don’t just dream about the things they want—they go out and get them. 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman and Pinterest users spend nearly 2x the norm! According to Wayfair.com, they found that Pinners spend 50% more on average than through the other social channels. They’ll also spend 20% more than people referred from non-social channels, including search.
Here are eight ways to sell more on Pinterest:
1. Make pinnable images
Your images must be sized at least 800×1200 pixels so you stand out on users smart feed. But it’s not just the size. Your images must excite and then incite someone to repin that image.
Pinterest Expert Actionable Tip: Choose quality images over quantity. Remember the WIIFM (what’s in it for me). Ask yourself? Does the image evoke emotion? Is it helpful? What do they get out of owning that product or service? Comfort, security, pride, wealth, love, prestige, value etc.
2. Add the “Pin it” button
Placing the “Pin it” button close to the product will trigger people to share that image.
Allrecipes, which states that three months after adding the Pin it button on each recipe page, “more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, plus clicks on Allrecipes’ Pinterest content increased more than 900%.”
3. Add A Product Rich Pin
Did you know that Brands with Rich Pin integration have an 82% higher repin to pin ratio than normal pins?
Product Rich Pins show details like price & availability that automatically appear and update on your Pins. Your Pins will stand out more in your prospects and customers smart feed! Product Rich Pins include real time pricing, availability and information on where to buy.
The extra branding gives your stuff credibility, and you’ll show up in the Pinterest Gifts category, too. Pins with these extra product metatags also appear higher in search results!
There is even more, this is so powerful!
Pinners also get notifications when product Pins they’ve added drop in price which is so cool because it’s like Pinterest is doing email marketing for you for free!
4. Use Pinterest Analytics
Once your website if verified by Pinterest, you will have access to their analytic reports. You will learn how your pins are performing to help you decipher what type of images to create in the future.
Pinterest Expert Actionable Tip: It’s important that you check your analytics once a month so you can make changes to improve your performance on Pinterest. Always do more of what works!
5. Email Marketing
When marketed through email, consumers spend 138% more than people who don’t receive email offers.
Pinterest Expert Actionable Tip: Then, take your popular Pins and highlight them in your email marketing and make sure you add the link to that pin so Pinners can share those on their Pinterest account.
Go here to see examples of brands and business leveraging Pinterest with their email marketing campaigns.
6. Make it mobile friendly
75% of Pinterest users use their mobile device when visiting Pinterest so make sure you’re checking that your pins show up clearly.
7. Use Promoted Pins
DIY Promoted Pins is an ad that you pay for on Pinterest. Don’t even second guess whether you think this is worth your money. It is and I tell you why in this blog post.
8. Leverage Top Pins Offline
Walmart has noticed a big trend of mason jars on Pinterest from crafting to culinary activities. They saw an opportunity to leverage this and are changing their retail environment to reflect what Pinterest users are looking for.
Stephen Quinn, evp.cmo at Walmart US says “We see the stuff trending on Pinterest so we put Mason jar Pinterest post over an end cap. Surrounding this placement is a variety of $5, $6, and $7 items – all the products that you need to do the craft”. So when customers walk into the store they say “Wow, I was just thinking about that.”
Over to you
What strategies have you employed to get more sales with Pinterest?
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me about my Pinterest management services or to learn more about my Pinterest Marketing Course for Business.
Click below to follow my Pinterest tips for brands, businesses, bloggers and marketers.
Follow Pinterest Expert Anna Bennett ✭ Pinterest Consultant at White Glove Social Media Marketing’s board Pinterest Marketing Expert Tips: Pinterest Marketing Tips for Businesses by Anna Bennett on Pinterest.