Discover One Of The Smartest Pinterest Tactics To Get More Followers in 2014!
Here are tips right out of my Pinterest Course for Business.
As soon as a particular holiday or event is over that’s when we need to start rearranging our boards and begin featuring the next holiday. Doing so gives your Pinterest page a boost. Why?
You see Pinterest boards are like window displays that you see in stores at the shopping mall.
Notice how the window displays at the mall are always a step ahead of the next season or holiday or event like back to school. And also how quickly they change to the next one when the time is right? They want to keep things fresh and relevant, plus they want to attract eyes balls with new colors and styles and shapes. They want to draw people in to make sales.
This is a proven, sales building merchandising strategy. You are doing the same thing with Pinterest.
Image your board are like window displays. And everybody is walking by. What do you want them to see?
If it’s the month of November you would expect to find winter clothing displays right? Therefore a makeover of your boards in October with an eye towards staying current with the latest trends & seasons will definitely get more eyes on your Pinterest page and get you more followers too.
Shoppers are shoppers are shoppers whether they are looking at a window display in the physical world or your Pinterest boards in the digital world.
WARNING: If you are not current and you don’t grab their attention you just lost a potential customer.
Empowering your boards with this seasonal merchandising strategy will help you not only stay current and appeal to the collective shopping mindset prevalent at the time, in addition as a side effect you end up driving more traffic back to your website too.
If your content is stale or outdated then pinners will scratch their head and ask themselves “what the heck?” It’s like driving by a store and seeing flip flop sandals being featured on displays in winter. It doesn’t make sense does it? You might as well say ba-bye to those potential followers.
With this kind of information, 94% more click thrus it is easy to see why making adjustments seasonally is important to help keep you “on trend” as much as possible.
This means, making adjustments throughout the year. If you are prominently displaying Christmas recipes & stuff in January you have to ask yourself; is that really effective?
The solution: make sure that on your Pinterest page the next trending holiday is featured before it starts.
Bonus smart tip for 2014!
I also see business after business on Pinterest creating boards solely focused on their products and services. And they have no boards; I mean not even one board – nada – that appeals to a wider audience. This is a major mistake to be avoided at all costs, read on to see why.
Pinterest is not just a digital platform put them so you can just show stuff & try to sell stuff.
Listen up…Pinterest is about much more than that.
It’s about creating theme boards on topics related to your target audience’s:
It is about providing them with content around those items in a helpful, social way.
Your goal is to pin images that show them how to do something; easier, or faster, or better. Images that will help them solve their problems.
Look at your target audience like this… as human beings we all have something in common.
We all love food.
Not only do we need it to nourish our bodies but it brings people together. That’s why we have pot lucks and on special occasions the food is the center of attention.
Do this right now: ask yourself, which holiday or “observances” do you think your audience will most resonate with? Is it; summer or winter, Valentine’s Day, Mother’s Day, the US Open or the Super Bowl?
This is especially important to do if you’re an E Commerce company, especially in the early stages of building followers.
When a pinner comes across your boards you have a better chance of being followed if you share common interests outside of what your business offers/sells.
Example: if you sell golf clubs why not pin some infographics on; how to hit the ball straighter, or how to be a better putter or how to warm up before a game? Topics that will interest your target audience and at the same time topics that are not directly related to selling your stuff.
The more helpful you are the more followers you attract, which sends more traffic to your site, which in the end helps you make the more sales. Do you see the success formula?
Just think of it as indirect selling more than direct selling and that thought will keep you focused on helpfulness.
So the bottom line is: you need to have trending boards.
Here are some holidays and observances to keep in mind for the upcoming weeks:
- January 31 Chinese New Year
- February 2 NFL Super Bowl 2014 held in New York
- February 7-23 Winter Olympics held in Sochi Russia
- February 14 Valentine’s Day
Do any of those really resonate with your target audience? I’m sure at least one does.
You have two choices for creating a trending board:
You can create a new board and pin a minimum of five images. Ten is better because it will give your audience a deeper taste of your style/content. Remember a) to pin from different sources and b) to pin during the times that you’re target audience is on Pinterest to give you maximum exposure.
A second option which is actually the easier & saves you time is to rename one of your existing boards. For the sake of this example I will choose NFL Super Bowl 2014. Go Broncos! 🙂
Let’s say you have a board called Christmas Recipes.
Here are the steps I want you to follow to change it so it matches the Super Bowl trending event:
1) Rename your “Christmas Recipes” board “Super Bowl Recipes”.
2) Start adding 1 or 2 new topic relevant images day by day on your Super Bowl Recipes board.
Listen Up! Common Mistake to Avoid: Don’t just dump a bunch of pictures in one sitting.
Pinners don’t want you clogging up their Pinterest feed (which means your followers don’t want to be bombarded by your images on any given day). If you do you run a great risk of losing followers.
Being too keen is never a good thing on Pinterest.
3) Change your cover board color to be the same color theme as the rest of your boards. Remember to look at your boards like window displays.
You want them to complement each other and to be in harmony with your theme colours. Pinterest is a visual experience so make your boards & pins appealing to the eyes. Having different colors everywhere can be nauseating.
I hope you got some good tips reading this today. Good luck out there.
Do you have any additional tips to share? I’d love to hear from you so please comment below.
If this Pinterest seems overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.
To learn how you can save time & have a higher performing Pinterest account email me at firstname.lastname@example.org and I’d be happy to give you a free 30 min. coaching session.