Pinterest Consultant reveals 9 Ways To Create a Simple & Successful Pinterest Marketing Strategy in 2016
Let me guess. You finally opened your Pinterest business account and you’re thinking “Where do I start?”. If you’re an advanced user you might be frustrated that you’re not getting enough followers and repins. Well, let’s just hold on for a minute there speedy Gonzales.
If you haven’t been happy with your Pinterest marketing results I will tell you right now that you need to take a step back and formulate a cohesive plan that will help organize your team and make sure your time on Pinterest yields results. Like other social media networks, Pinterest requires a place in your content strategy.
Remember failing to plan is planning to fail and as a business woman myself I really want you to succeed with your Pinterest marketing.
Pinterest for Business
Here’s a step-by-step plan on how your business can maximize its’ Pinterest social media marketing experience this year:
STEP 1: What are your Pinterest social media goals?
Ask yourself what do you want Pinterest marketing to accomplish? Is it?
- building brand awareness
- increasing audience engagement
- driving traffic to your website
- acquiring new customers
- fostering community
- entertaining, teaching, inspiring your audience
- interacting with customers to collect more market feedback
- selling your products and/or services
Be clear on your goal. Attach metrics to determine progress and success.
STEP 2: Who is your target market?
- Determine who you want to reach with your Pinterest interactions
- What is your ideal prospect profile?
- Do you know where and how to target them?
- Use techniques to gain a deeper understanding of their needs, problems, interests, etc.
- What are their pain points?
- What does your product or service solve for them?
- What will your customers gain from your product or service?
- Why would they need your product or service?
The purpose of identifying your target market is so that you can succeed in helping and educating them.
STEP 3: Understand how your competitors use Pinterest.
- Investigate how they are interacting with their prospects / customers?
- What can you do differently, new, better, faster…?
- How can you use Pinterest marketing to take market share – pick your strategies
STEP 4: Access to copyright free images.
Do you have any marketing materials that you can leverage into Pinterest? You will need pictures for Pinterest and loads of them! If you don’t have enough then you’ll have to do one of the following:
hire a photographer
- hire a graphic artist
- purchase stock photography
- create your own images (I use a free service like http://www.picmonkey.com and http://www.canva.com)
- What types of content will you produce?
STEP 5: Determine your human resources.
One of the keys to being successful with social media marketing is to choose a network that you can make time for. Don’t be everywhere! If you commit to Pinterest then make it amazing – don’t do a half ass job and think it will flourish because it won’t. It requires a consistent effort for one year.
- Who will create your images or videos?
- Who will pin your content?
- Who has the know-how?
- Who has the time? It requires more time than you can imagine.
Decide who your spokesperson will be on Pinterest. Set guidelines should the employee terminate their services with you.
Step 6: Create a Pinterest editorial calendar.
- How often will you pin?
- Stick to a regular schedule – don’t just wing it or you’ll look like a wing nut
- Are you sure you know the key times to use Pinterest to “meet” your customers? Try to determine when your followers are on Pinterest and aim to schedule your pins around that time. If you have multiple locations or a large customer base you’ll need to review the location of your audience as they may be spread out in various time zones.
Step 7: Maximize the impact of your social media activities by amplifying your messages on other social platforms.
- Share your pins on your social networks. Pins can be tweeted and shared on your Facebook timeline.
- Remember the 80/20 rule. It is more critical in social media marketing than most people realize. In fact, it is the key to failure or success. 80% of your pins are about helping your target audience achieve their goals and solve their problems and only 20% of your pins can be directly about selling your service or product. If you focus too much on yourself and your products you will underperform on Pinterest. This is a place where indirect activity produces better results than by being direct. Focus on helpfulness. If you can’t figure out how, contact me or take my course.
Step 8: Promote your Pinterest account.
- Encourage your customers and prospects to join you on Pinterest.
- Include all your social media icons on your website, email signatures, stationaries, marketing materials and so forth.
Step 9: Measure Results.
- Before you start your Pinterest campaign establish metrics that are associated with your Pinterest marketing goals.
- Decide how often you want to monitor your results.
- What analytics will you use to measure your results?
- If you cannot track and measure ROI accurately how will you ever know if something is working, partially working and bombing? How will you ever know if the person you are paying to do the job for you is actually earning their paycheck? Hello! If you can’t measure it you can’t manage it.
If you are still scratching your head trying to figure out how Pinterest social media marketing works then hire a Pinterest expert and avoid losing customers to your competitors.
While trial and error is one of the best ways to learn, there is really no point in reinventing the wheel unless you have an unlimited amount of time! If something has been already figured out, why on earth would you waste your precious time & money trying to re-figure it out yourself? Take my Pinterest Marketing for Business course, I’m a Pinterest Consultant, it will save you months of trial and effort and mistakes.
Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips.
Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.