Pinterest consultant

Pinterest consultant reveals all the answers…

Pinterest for Business Question #1: What are the benefits/advantages of using Pinterest as a marketing tool?

Pinterest Consultant Anna Bennett’s Answer: Pinterest will help businesses:

  1. Get more traffic.
  2. Make more sales.
  3. Collect market intelligence which helps with future content & product   
    development.
  4. Raise their brand profile higher.
  5. Develop more loyal fans and brand advocates.
  6. Millennials comprise the fast-growing consumer segment in U.S. they also
    happen to be the largest audience on Pinterest. So chances are your buyers are
    on Pinterest.

 

Pinterest consultant

 

Over two-thirds of the content on Pinterest is from businesses; so it’s safe to say that over 150 million Pinners are saving pins & links of products & services that want to buy someday.

Many businesses don’t realize that Pinterest is not just for e-commerce but also for service businesses like mine.  I do great with Pinterest.

As a B2B service company I rank on the first page of Google consistently with my chosen keywords because of Pinterest. What’s not to love about that?

 

Pinterest consultant

 

PINTEREST CONSULTANT EXPLAINS THAT…

The purpose of using Pinterest is to make more money.  You do that by ranking higher and getting found more often on Pinterest’s and Google’s search engines. More eyeballs on your boards and web pages or in your stores leads to more potential for sales. It’s as simple as that.

According to a recent study by Millward Brown they claim that Pinterest plays a huge role in influencing purchases and most Pinners have bought something because of Pinterest.

  • 96% have used Pinterest to research and gather information
  • 93% have used Pinterest to plan for purchases
  • 87% have purchased something because of Pinterest

What these stats mean is that Pinners are looking for your products and services.

 

Pinterest consultant

 

Pinterest for Business Question #2: What are best practices for using the platform? How should businesses be using Pinterest?

Pinterest Consultant Anna Bennett’s Answer:

Remember, on Pinterest it all starts with the image. If you don’t get that right then you will struggle, get frustrated and quit.

Before you start pinning your images you need to know what types of images do well on Pinterest. Pinning the wrong images is actually harmful to your success on Pinterest. You need to know:

  1. The proper size
  2. Branding considerations
  3. How and when to use text overlay correctly
  4. Consistency & timing of pinning is important for success
  5. You have to understand SEO concepts for Pinterest because it is a search engine not a social platform like Facebook
  6. Plus you have to understand your target audience and feed them content that helps them as opposed to always trying to sell them

There are a lot of elements that combine to deliver success on Pinterest.  It is part science, part art and a good measure of hard work too.

You will need pictures for Pinterest and loads of them. You might have really great content but if you’re not creating them specifically for Pinterest users then you won’t get the engagement you had hoped for.

Pinterest for Business Question #3: What are the most common mistakes you see businesses making on Pinterest?

Pinterest Consultant Anna Bennett’s Answer:

One of the most common mistakes businesses make is they don’t realize that Pinterest is not a social media network like; Facebook, Twitter, Instagram, and so forth.  Think of it more as a discovery tool. 46% of Pinners use the platform in place of a traditional search engine. Pinterest is a search engine like Google.

Pinterest consultant

 

This is very important to acknowledge because if Pinterest is more like a search engine then the goal becomes to rank high under the keywords your customers use to search for your services.  

This drives more of your target audience to your Pinterest page and in turn back to your website.  And it is free traffic.  Search engine optimization on Pinterest is one of the main keys to success. You have to learn how to do this to win on Pinterest in order to make more sales.

 

Pinterest consultant

 

So two of the biggest mistakes I see people making are: 1) not acknowledging it is a search engine and 2) failing to apply proven SEO tactics on Pinterest to rank at the top of the search under their preferred keywords.

The other common mistakes include:

  • Not setting up the account correctly
  • Not knowing how to figure out what their keywords should be
  • Following too many blogs and getting confused
  • The wrong sized images
  • No consistency in pinning
  • Too much product focus and hard selling efforts
  • Not using group boards
  • Not investing in a course to learn how to manage Pinterest correctly

There are a lot of mistakes people are making.

Pinterest for Business Question #4: How can businesses measure the success of their marketing efforts on Pinterest?

Pinterest Consultant Anna Bennett’s Answer:

There are a couple of ways to see if your marketing efforts are paying off.

  1. If you verify your site you have access to Pinterest’s analytics which will provide you some metrics like; who is pinning from your site, your best pins, your most popular boards, and so forth. Bottom line; keep doing what works.
  1. Your Google analytics will show how much traffic is being driven from Pinterest to your website. If the amount of traffic is growing what you are doing is working.  If not, change something.  From the traffic flow increases you can apply your historical conversion rates from traffic to sales on your website and calculate a dollar value.  From that, you can see what your ROI is in dollars.

Pinterest for Business Question #5: What brands do you think have done an especially effective job using Pinterest to engage with their customers? What can we learn from them?

Pinterest Consultant Anna Bennett’s Answer:

BuzzFeed claims that Pinterest is their 2nd largest source of referral traffic and it’s no wonder why. Here’s an example of a single blog post https://www.pinterest.com/pin/137500594851718246/

They typically create one image with a text overlay and then they have several images without text overlay in their blog posts. Pay attention to the type of content they share on Pinterest.

Many of them are lists such as:

  • 16 Breakfast Treats To Make For Dad On Father’s Day
  • 41 Tasty Breakfast & Brunch Ideas To Save For Later
  • 13 DIY Donut Recipes You Need In Your Life

This is clever because it also shows what kinds of images their audience responds to most based on the number of repins it receives.

In addition, to their visuals they’ve incorporated Pinterest tools effectively like the “Save” button and board widgets. This gives their readers a nudge to further engage with their content and help build followers.

They also have great content that highlights the most popular categories on Pinterest like Beauty, Home Decor, DIY Crafts, Food, Fitness and so forth. It’s not just skewed to one topic.

Sephora does a great job, so does Home Depot, and Ziploc.

 

Pinterest consultant

 

Pinterest for Business Question #6: How has the platform evolved since you first started using it?

Pinterest Consultant Anna Bennett’s Answer:

Pinterest started out as a DIY space for those who want to try a new hobby, craft, recipe, and so forth.

Pinterest has evolved into a personalized shopping destination. People go on Pinterest with their wish list of stuff they want to buy. You don’t have to force it on them; it’s their natural behavior on this search engine like platform.

Every year; Silicon Valley titan Mary Meeker puts together a detailed Internet trends report which provides an in-depth look at Internet growth and consumer behaviors across key marketing touch points. The 2016 report revealed that 55% of Pinners use the platform to find and shop for products compared to only 12% on Facebook and 12% on Instagram and Twitter comes in at 9%.  

 

Pinterest consultant

 

Think about that…people on Pinterest are more than 400% more likely to shop on Pinterest compared to the other socials.  What that means to you is that if you’re not on Pinterest selling your products you are missing out big time.

In addition is has added Promoted pins, a pay per click type of advertising.

So it has evolved from a crafty type site to a powerful business building sales and marketing engine.

Pinterest for Business Question #7: What are some of your other go-to digital marketing tools?

Pinterest Consultant Anna Bennett’s Answer:

As a Pinterest consultant I can recommend Tailwind and Viraltag for scheduling pins. The tool also gives you recommendations when your pins typically receive the highest engagement so you don’t have to figure out when to pin.

We also use Traffic Wonker to help pins get more repins. Because Pinterest uses an algorithm to decide when your images show up in the user’s home feed there is no guarantee that those that are following you will see your pin.

 

Pinterest consultant

 

Pinterest for Business Question #8: What piece of advice do you find yourself repeating to your clients over and over again?

Pinterest Consultant Anna Bennett’s Answer:

First off let me say that as a Pinterest consultant SEO (search engine optimization) and keywords are as serious as a heart attack on Pinterest. This is the #1 advice I give businesses over and over.

Using keywords is critical to success. You may have the greatest images on Pinterest but if no one finds you and sees them what good are they?

  • You have to figure out from the very beginning what keywords you want to rank high on in Pinterest’s search engine. Don’t even think about pinning if you’re if you haven’t figured this out yet.
  • What keywords do people use in a Google search to find your type of products? Think how search engines think. This is just the beginning. Next, test how those keywords are ranking on Pinterest.
  • If you know this ahead of time you can garnish these keywords in specific areas of your Pinterest account so you get found on the top of Pinterest’s search engine.
  • Do you know the 7 key areas on your Pinterest page to include your keywords in? They include; your account settings, board titles, pin descriptions etc.  There’s at least seven. Those seven and how to master SEO in each of them are revealed in my Pinterest Marketing for Business online course.

 

Pinterest consultant

 

For example:

Type the words “Pinterest expert” or “Pinterest consultant” into a Google search box. Notice the results. That’s my Pinterest account showing in the first page of Google. Millions of businesses of all sizes pay big bucks to show up on Google’s first page results.  Pinterest can help you rank # 1 in Google for free. That’s the power of Pinterest and you can very likely do the same if you follow my advice.

 

Pinterest consultant

 

 Pinterest for Business Question #9: What are the different ways I can sell my products on Pinterest?

Pinterest Consultant Anna Bennett’s Answer:

If you’re not on Pinterest selling your products you are missing the opportunity to put yourself in front of over half the buyers out there.  You are missing a big time opportunity to increase sales.

Pinterest is a place people go to look for ideas for things they want to buy now or in the future. Pinterest has become most popular network for finding and shopping products. On Pinterest, the natural behavior is a shopping mentality. You don’t have to force people to shop.

Pinterest is constantly boosting its’ e-commerce features to help businesses sell more. For example:

  1. Promoted Pins are ads you pay. They are currently offered to businesses in the U.S., Canada, and the U.K.
  1. Buyable Pins allow people to buy your products on Pinterest. You will be able to identify a Buyable Pin because it has a blue price tag on it. The beautiful thing about it is Pinterest doesn’t take a cut of those sales! Imagine that free sales! It’s an easy way for businesses to get discovered because the Buyable Pins can be found in; search results and in Related Pins. Pinterest creates a personalized board filled with all your Buyable Pins to make it easy for people to buy your stuff.

 

Pinterest consultant

 

 

  1. Pinterest has introduced the shopping bag feature to help customers select multiple products at a time.

Users that see products they like that are purchasable on Pinterest can add them to a shopping cart, which is then accessible on any other platform where the user has an active account. So if a user sees something they like on their phone, but are not ready to buy yet, they can purchase it later.

Brands will also get a new potential touch point for consumers called branded pages. If a user is searching for a specific necklace they like, they can jump over to the retailer’s page, where they can see similar products from the same retailer.

  1. Pinterest is making shopping even easier with a real time search feature via the camera on your smart phone.
  • You would go to Pinterest search and tap the visual search button
  • Point your camera at anything you’re interested
  • Pinterest will do a visual search for everything you see
  • Pinterest will show you items it thinks it is recognizing, and a user can tap on any dot to get recommendations for similar items.

 

Pinterest consultant

 

  1. Promoted Videos 

Businesses will be charged for video impressions but there are no extra costs for the featured pins below the video. But here’s the thing marketers will still be charged even if users doesn’t watch the video ads.

Promoted Videos (as shown above) are only available on mobile at this time which makes sense because over 80% of Pinners use its site with their mobile device.

Pinterest requires a minimum investment of $500,000 with CPM (cost per thousand impressions) ranging from $15 to $20! WOW!

At this time the Promoted Videos are only available to US and UK businesses working directly with Pinterest’s team – an actual Pinterest salesperson. It is definitely not like the Promoted Pins. They are not available to self-serve partners or Marketing Developer Partners.

If you would like to work with Pinterest to create your Promoted Video go here to applyhttps://docs.google.com/forms/d/e/1FAIpQLSfM3glYK7QJK2Ha_FEdf0Qdxd2y_IrGnYrjyUlx8Am1Ct4Tgg/viewform

Pinterest will continue to rule social commerce. This is essentially tapping into a huge edge that Pinterest has over other online commerce companies

Leave a Reply