Pinterest Expert explains How To Extract More Gold Through Pinterest Marketing, The Newest Ecommerce “Gold Rush” by Chad Vanags
The newest online “Gold Rush” is happening right now, and it’s picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today’s episode you will no longer have any questions about the power of Pinterest marketing to bring more free traffic, generate more sales, and connect better with customers.
Listen to Podcast.
Anna Bennett is the owner of White Glove Social Media, co-founder of True North Marketing, and is THE Pinterest marketing expert. Pinterest also hired Anna to be part of their “Business Expert Program” where she gets to help businesses use Pinterest.
Just type into Google “pinterest marketing expert” she’s the top one that comes up…and google’s never wrong.
Anna is the author of Pinterest Marketing For Business Master Online Course and has been featured in Forbes Magazine.
Her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger and faster and to have some fun along the way!
Oh, and Anna dazzled as an international beauty pageant winner a few years back, pretty sweet.
Key Takeaways from the Show:
1) How and why Pinterest marketing is more effective than any other social media channel for driving traffic and converting more visitors into customers.
2) Why you need to incorporate Pinterest into your email marketing.
3) How Pinterest ads work, and how to make them work for you.
4) The types of brands that should be prioritizing Pinterest Marketing and why
5) Why Pinterest users actually embrace branded content, unlike Facebook and Twitter users, and what that means for your ecommerce brand.
6) How Pinterest earns an additional 30% in paid media for free
Here’s a transcript of the podcast. You can also download the PDF transcription of this episode to get Anna’s specific advice from the episode.
Austin: Hi everybody! Welcome to another episode of the Ecommerce Influence podcast. My name is Austin Brawner, I am one of your cohosts here.
Chad: And my name is Chad Vanags the other cohost and today we are going to be talking about that is five years old and still considered to be in its infancy yet the opportunity is like what Austin told me before we got in the show a California gold rush which is actually a great analogy for this. In fact, it’s Pinterest and it’s so effective because 70% of online buyers are going there first.
Austin: So this episode today, we’re excited to have you on the show listening because it’s going to be like Pinterest 101 slash 102 episode. We are going to talk a lot about why Pinterest is like the California gold rush where there is money flowing to Pinterest that a ten billion valuation and the specific differences between Facebook and Pinterest and what that means to like an online business, an ecommerce business owner selling products. Totally different mindset, really, really important differences.
Chad: Totally and our guest today is Anna Bennett. She is a Pinterest marketing expert. If you typed that into Google you will find her as number one. But she talks today about how it’s a no brainer and after this conversation she made me realize it was a no brainer and I feel like I need to come and advocate for Pinterest these days.
Austin: It is. This conversation has really open my eyes for the possibility. I didn’t realize. I knew there was potential with Pinterest but some of the numbers that she shares and some of the big players that are moving in to Pinterest as a place to grab traffic and generate traffic really has opened my eyes to it. It’s exciting. I think you guys are really going to enjoy this episode. If you have bene struggling with traffic generation at all this I san episode definitely to listen to so really take some notes.
Chad: and I think the thing that I really enjoyed about it is the fact that she made a point that branded content is actually okay on Pinterest versus Facebook where you feel somewhat do I put my brand out there in Facebook. Whereas Pinterest it’s to be expected and that’s why it’s working so well.
Austin: Yeah it is to be expected and she shares ways to do that. And the difference between just sharing the product and the way that you should be displaying your product on Pinterest. So I think you guys will find some really good takeaways here and take some notes because we did and we are excited about it.
Chad: It took four pages actually.
Austin: Yeah exactly four pages of notes.
Chad: And so let me kick it off here. Anna Bennett is the owner of White Glove Social Media and the cofounder of True North Marketing and is the Pinterets marketing expert. And if you don’t believe me, just go to Google and type in Pinterest Marketing expert. She is the number one person that comes up, ahead of people like kissmetrics and some of the other top marketing brands out there and of course Google is never wrong. So Anna is the author of Pinterest marketing for business, the master online course and how to become Pinterest account manager and she has been featured in Forbes Magazine and was quoted or rather one of the top social media power influencers for Forbes Magazine, predicted that as Pinterest grows and becomes a monster platform, audience should look to her to see what she has to say. So her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger and faster and to have some fun along the way. And just for kicks, Anna also dazzled as an international beauty pageant winner a few years back which is pretty sweet. So we are pumped to welcome Anna top the show.
Anna: Hello Chad how are you? Thank you so much for having me today.
Chad: Yeah it’s fantastic having you as well. We are pretty excited about the topic of Pinterest so I want to get right into it. But before we do, we already given our guests a little background on you but if you could maybe take like 30 seconds, tell us about you personally and then give us an overview of your marketing expertise.
Anna: Okay. Well I am happily married, living in Vancouver, Canada. Love tennis and golf. I have actually been in business for over 30 years, everything from fashion merchandising to having an award winning spa. I had my own mineral make up line and now I ran a social media marketing agency. I love Pinterest because it is a great tool for businesses and from my social media platform perspective, it just makes more sense to me compared to other socials.
Chad: Sure. And Pinterest is going to be our topic of choice today. So let’s just jump right in to it and lets’ start off pretty broad. A lot of our listeners they are aware of Pinterest and they are aware that it has got some potential for their business and some probably use it quite a bit. But as a marketing channel it’s a little bit more mysterious and if mysterious isn’t the right word then they might be unaware of the potential of Pinterest for their ecommerce business so if you could, tell us a little bit about what Pinterest is exactly and what it can do for an ecommerce business.
Anna: Okay, so you got a two-‐part question there. So first you know Pinterest is actually five years old. It was born March 2010. It is a social media website that actually allows user collect and share favorite images from their website or you can even upload your own images actually and you can also share videos and it is really based on the user’s interests, what their want, their needs and it’s literally a virtual pin board.
The founder of Pinterest actually combined the names pin, as in you know opining on a cork board and interest which are your interests to create that word Pinterest. I just thought I just throw that in there. So the founder of Pinterest, Ben Silbermann, the reason he actually created Pinterest was really to help discover the things that people really liked and love and then show them these items where they can actually buy stop. So it’s a great tool for discovering ideas and saving them for later. And it also has a really amazing search engine like Google but it’s built right inside.
I know for the ecommerce audience what you’re going to love about this is that Pinterest is also referred to as a social commerce website which is why it’s an amazing free platform for ecommerce business. In terms of what iust can do for ecommerce businesses, definitely you can get more traffic and I am talking free traffic and when you get more traffic, as you know you are going to get more sales. You can collect market intelligence which helps with future content and even product development. It also raises your brand profile. It helps you to develop loyal fans and brand advocates and there is a really cool tool there that you can actually see to determine exactly who are sharing your content from your website. As you know it helps any business rank high on search engine and it really increases your exposure to a wider audience so others can reach out to you about partnerships and so forth.
Now here’s the thing that I know that businesses want. We want two things. We want traffic and sales because remember no traffic to your website means no sales and obviously missed opportunities. Well you see Pinterest users and they refer to us as pinners, pinners are on Pinterest with a buying mindset and their intent is about the future. It’s not something that you did yesterday or today it’s really about the future. So for ecommerce, it’s heavenly because consumers are literally telling what they love. So it’s like a focus group. And so I always tell you now for ecommerce businesses that for Pinterest this is a no brainer. You have to be on Pinterest. You know you can use Pinterest as an extension your website, showcasing your products and services and like I said, pinners go on Pinterest with a buying mindset which they don’t do on Facebook and Twitter.
Chad: Interesting. Actually I want to jump right into that. Because in an article that I read, you had said in the article written, you can no longer ignore the formidable power of Pinterest. If you do, you are foolishly turning away sales. Many businesses think that Facebook the obvious choice for their social media marketing because if its sheer growth in users but you go on to say it’s the wrong way to think. So yes start diving into why that’s the wrong way to think in terms of Facebook and how does Pinterest compared to Facebook and other social media as an acquisition channel.
Anna: Okay, well, before I get into how it differs from the other socials like you know the big giants like Facebook and Twitter, according to Comscore the reason why Pinterest is so effective is because 70% of online consumers go to Pinterest to get ideas and inspiration on what to buy. I mean let’s just sink that in there for a second.
Chad: It’s a huge number.
Anna: Yeah I mean they are not doing that on other socials. In addition, I mean they are doing it but not as big as 70%. That’s pretty big to me. And in addition, 67% go on Pinterest to keep up with the latest trends and Pinterest users they spent more than two times as much online as the average US internet user. So that to me is pretty phenomenal.
When it comes to Facebook and Twitter and we are social marketing agency but we do focus on Pinterest but I think what a lot of people know these days is that unless you pay for it it’s unlikely your brand’s message is going to reach a critical mass of people on Facebook. That’s because organic reach which Facebook actually defines as like the number of unique who see your post in their newsfeed, it has really taken a nose dive. Brands reach in Facebook is down 1% to 2% and really you have to pay for ads to be seen on Facebook so it’s harder to get noticed. Tweets last mere seconds. With Pinterest people continue to share your content for several months and this has not happened on any other social networks because pins live forever. So you know that the work that you’re doing on Pinterest definitely has a much greater potential to produce a positive business result because it has a linger shelf life.
Austin: Just to dive in to that a little bit more. When I think about brands and people who have success on Pinterest, I think for me and maybe for some listeners, I initially think of products that are tailored towards women. What type of brands and who do you think will do well on Pinterest and absolutely must be there? Who will have a little bit more trouble with Pinterest? For people who are listening if they own a business.
Anna: Pinterest is all about visuals so it’s being able to convey your products and services in a visual way but it’s just taking product shots of what a pair of pants looks like. Research has definitely indicated lifestyle images definitely get more engagement and I believe that’s just not on Pinterest I think that holds true for a lot of the other socials across the board there in terms of lifestyle images. But in terms of verticals about the no brainers about who should be on Pinterest, definitely if you have an ecommerce site and you have lots of visuals in the fashion industry, the home décor, the food and drink, the beauty, health and fitness—there are definitely certain verticals that do tremendously well. If you say a plumber and you’re a local business, I am not so sure Pinterest would be the right platform. There are definitely certain verticals that does well and you can get some insights on that just by going to Pinterest and they have about over 30 categories and those categories pretty much reveal the verticals that do well.
Austin: One thing I would like to ask maybe if you can give some examples because we found you actually through Pinterest and your business is more business to business which is kind of surprising to us that we actually found you through Pinterest. Do you have examples of some other companies that are doing well on Pinterest that wouldn’t hit necessarily the vertical that comes to mind right away when people think about Pinterest?
Anna: That would do well, okay as you know as a B to B I have used Pinterest to rank high on Google because I had to figure out right from the beginning what key words I needed to use ion Pinterest and use those keywords consistently in my website and my blogs to rank high. What’s really interesting with Pinterest is that Google indexes your boards and for those people who don’t know boards, it’s basically it’s a theme board which is a collection of pins that you would place.
For example, you could have a board on hair products, curling irons, whatever and because those boards are indexed by Google it can help you rank high on Google search engine. So even if you are not on Pinterest if you can find a way which obviously I help businesses do you can definitely use Pinterest to rank high on Google.
Austin: It makes sense. It’s interesting to hear some kind of out of the box ways to use it. I think that there is kind of wrongly this thought that it just had to do with consumer products and mostly focus on women but I have seen more and more companies using it in unique ways.
Anna: Absolutely. I mean I don’t know if you have heard of Buzz Feed but they are pretty popular and they claim that their second source of traffic is Pinterest.
Chad: Interesting. So one thing that we do here in Ecommerce Influence is we provide a lot of dump for you behavior based triggered email marketing services. So we are pretty sure glad about the stat that you wrote in another article that said when marketed through email, consumer spend 138% more than people who don’t receive email offers. So can you explain that stat a little further and what an ecommerce need to do to incorporate Pinterest into their email marketing?
Anna: Well you know email marketing is definitely true and tried and you know there is not a whole lot of conversations that take place on Pinterest and email marketing allows that so it strengthens relationship, loyalty and trust, so you are effectively building one on one relationships with current and obviously potential customers which will help drive more sales.
Businesses can incorporate Pinterest with their email marketing and in a number of ways. You can let your customers know that you are on Pinterest, obviously give them a reason why they should be following you there, what the benefits are. You can promote your trending pins. Pins that actually relate to trending topics see an average of 94% click through rates so that’s really important to keep in mind when you’re creating email marketing that you are up topo date with what’s going on, the trends. You can definitely share your most pinned items, making sure that you have a link to those product pages that’s going back to Pinterest. You can also promote exclusive offers before it goes live to the public.
So really by incorporating Pinterest in your email marketing, it just makes you emails more visual and that’s important because the brain process visuals 60,000 times faster than text. So you want to make sure you put in the right kind of visuals in your email marketing campaigns.
Austin: That makes sense. For somebody who is listening, and I know you advice a lot of different companies and you actually build campaigns for companies on Pinterest. If someone is listening and they are interested in getting started with Pinterest and maybe they have even experimented a little bit because I have a feeling that some of our listeners have experimented a little bit, where do you usually start? And if you are to go into I guess in the consulting session, what would you start when trying to help someone build a strategy for leveraging Pinterest to a business to consumer product that has those lifestyle images you’re talking about?
Anna: Okay, well you know that’s definitely one of my job as you know as Pinterest consultant is really to decipher where a business is at, what social platforms you are using, what’s working, what’s not—I really look at their overall marketing and business schools. I don’t just look at Pinterest and just focus on that. I really look at the overall picture.
So if a business is really not sure where to start, it’s best to go to my website and access chapter one for free for my Pinterest marketing for business course because you really can’t wing it on Pinterest. It’s not about just pinning bunch of pretty picture sand there is definitely a lot of science that goes behind it.
And really the first step I would say is again to make sure is that you set up your account properly and you know I talked about keywords earlier, make sure that you know what keywords to use to help you rank high. Make sure that your website is Pinterest friendly.
Austin: What does that mean?
Anna: Pardon me. Pinterest friendly?
Austin: Yeah. What would be a Pinterest friendly website looks like? Anna: Well you know, it’s about visuals. Si you want to make sure that your images are sized properly. An example would be like say about at least 800 by 1200 pixels. So those vertical images are very important. So when you add those images in your website as an ecommerce platform you want to make that those are sized properly.
You want to make sure that you have that Pin it button because it does trigger that social sharing. As a matter of fact brands like Ikea and Target, they generated I think a million share just from their website just because of that pin it button. And make sure that that pit it button is literally right beside that image. Make it really easy for people to share your content.
Austin: Hope you guys are enjoying the episode so far. We are having a great time talking to Anna, about Pinterest and email marketing, learning a lot of really great stuff. Email marketing is incredibly important and we actually have put together for you guys an ecommerce email marketing checklist with 18 of our best tips to boost product sales on your website. Now MacKenzie and Company has recently put out a report saying that email marketing is nearly 40 times more effective at acquiring a customer than Facebook and Twitter combined. In our checklist, we are going to be sharing some of the tools that we used with some of our large enterprise of clients including strategies that help you upsell, cross sell and drive referrals from your current customers with a little strategy you guys can implement to be your transactional emails. A bunch of really actionable tips in there. You can go to ecommerceinfluence.com/emailchecklist to download it.
Again, it’s ecommerceinfluence.com/emailchecklist or if you are listening on your phone right now, I encourage you to pull it out of your pocket go to the text message section, open up a new text and text to the number 33444. If you type just the word 18check. Again that’s 1-‐8-‐C-‐H-‐E-‐C-‐K to the number 33444, we will actually be able to send this pdf checklist directly to you through your phone. So again that’s text the word 18check to 33444 to get our ecommerce email marketing checklist and we’ll let you guys get back to the show.
Chad: I would actually like to talk a little bit about Pinterest ads. Those are coming up soon correct? Or are they launched yet? What’s the deal with Pinterest ads? They have been launched for a while but you have to sign up, correct, in order to take part on that. Can you breakdown Pinterest ads and maybe give us a few insights on what’s happening there and going to happen here in the future?
Anna: Sure, sure. That’s a great question. So the promoted pins are actually offered to business that had verified their site on Pinterest and you do have to apply for you, you are right about that and for now it is only offered in the United States. You can actually set your budget daily. You can set your budget based on how much you want to pay for clicks because that’s literally what it is. You are paying for clicks.
So they actually started to roll out this program to the Fortune 50s at least a year ago but now they have opened up to all businesses.
And what’s really cool about this and you know, I obviously help my clients with the promoted ads is that Pinterest actually claims that the average promoted pin are shared 11 times on average. And also advertiser getting about a 30% bump in earned media for their campaigns so what I mean by that let’s say for every thousand dollars in advertising that you spend you receive an additional 300 more worth of free impressions.
And these Pinterest ads also seemed to be more embraced than other ads compared to other socials like Facebook and Twitter because they actually don’t look like ads. They blend in quite nicely. Pinterest has always protected the user’s experience so they are pretty picky about the kind of image that you can use an ad but when you see it on your feed that the image on the bottom will actually say it’s a promoted pin. They are not hiding that. They are letting users know that that is a promoted pin. So in terms of what an ecommerce can do to succeed on promoted pins, they definitely have a long list of do’s and don’ts. They don’t want your images to look sales-‐y. You actually can even put 30% off and things like that.
So one of the things I do for my clients is really to decipher what type of creative content to monetize because it’s really different for each companies. And also Pinterest is actually rolling out a new program called Pinstitute for businesses. What the Pinstitute will focus on is on two tracks, the creative and measurement so advertisers will learn what pins perform well, how to connect with pinners and what pinners care about and so the bottom line is Pinterest is now going to take the initiative to show the ad to more of the right people on their own and the goal of course is to give you really the largest possible ROI.
Chad: It sounds pretty awesome. You said something there that I am actually really curious about, building relationships with pinners. Now is that similar o building like a relationship on Instagram with let’s say an Instagram celebrity in some capacity? How does an ecommerce company do something similar where they are able to build a relationship with the pinner to help them drive more traffic and business because of that relationship on Pinterest?
Anna: Okay, well you know in a social platform like Pinterest what you want to do and just like in Instagram they have a lot of user generated photos. I don’t know if you noticed that so that something obviously you can do in your email marketing campaign is to try to attract, get your customers to actually share images of how they are using their products and services you can definitely leverage brand advocates and influencers through Pinterest and there are numerous ways of figuring out who that is.
Pinterest has an analytics tool and it does show definitely which people are engaging with your content the most, who is sharing your content from your website and those are really powerful. I think we all know that in social media, people believe strangers more than the brand but what’s interesting about Pinterest, pinners, people that are on Pinterest, actually embrace brand content and that does not really happen in most social platforms.
Austin: Can you explain a little bit more? I think that that’s a really interesting concept. When you say embrace, what do you mean by that?
Anna: I just came across this research recently. I think it was from my network insights and what they showed was that branded pins actually get shared 150% more than non-‐ branded pins. So on Facebook ads, as an example. Facebook ads are not generally accepted I find. But Pinterest branded pins are just shared more often because people on Pinterest are there with a shopping mentality. So when they are looking at an image to go in okay so that image is from Home Depot, it’s from Sephora or it’s from West Elm, that is okay with them. They are not turned off by it.
Austin: Yeah that’s what you’re saying. Because on Facebook, you are there for entertainment. Entertainment mindset.
Chad: I think it’s like conversation versus visuals. For like you said a buying mindset. Facebook and Twitter is more of a conversation whereas Pinterest is more of what’s going to happen in the future, what will I dream about for the future of what I am going to buy to make my life X. Is that something?
Anna: Yeah, you guys got that right. You are totally bang on.
Austin: I think you said it in the past that Pinterest is in its infancy. I know its five years old but they are just rolling out promoted, I mean it’s been a year with promoted pins for some of the bigger businesses. Where do you think we’re headed moving forward with Pinterest?
Anna: Well to me Pinterest is definitely the king in terms of visual content. Visual content will continue to rule social media. Let’s not forget that. I think you know last year, more and more of the social platforms are integrating more visuals through finding that there is more and more engagement and reach when you are sharing images and Pinterest is just a natural platform for visual discovery. Pinterest is experimenting with different types of ad products and there are even some rumors. These are just rumors but they are actually thinking of adding a buy button that could be launched in the next few months so that to me is really exciting.
Austin: Yeah that’d be huge.
Austin: That would really change it up. Change the game and people be driving there. They would be crowding Pinterest right away. It’s really interesting to hear where it’s going. I think one thing that might be tough for people listening is connecting the dots between knowing Pinterest is a viable platform and actually starting to have some success with it. I feel like that’s where a lot of at least a clients that we work with, people that we talk to, they know that it’s there. They know that people are succeeding on it but don’t know how to translate that success to success in their own business. Based on some of the experiences that you’ve had, what would you would say to somebody who knows that it’s possible but doesn’t know the overall strategy of how that would work for their business? Besides just setting up the account but the strategy behind it.
Anna: Well, I’ll tell you this, I mean when I discovered Pinterest initially I didn’t get it. I am going so pictures what’s the whole point of images. I am sharing images. Aren’t I kind of doing that already on Facebook and sharing it with my friends. One thing that I think that businesses have to understand that the behavior of people that go on Pinterest are completely different from other social platform which is why it is perfect for ecommerce.
You know I keep saying that Pinterest users are really there on a buying mindset. They are there thinking about their future. Things that they want to do. Even to become a better parent. Places where you can travel.
So one of the things that I obviously help businesses with is being able to take-‐-‐what I do is really find out these products, what are some more of an authentic way that we can showcase those products so that when people come across your images, they are inspired by it. People want to be inspired on Pinterest so you need to have content that is very inspiring. Something that is going to help your target audience and that’s what Pinterest is for businesses. You have to really think of ways to help your target audience. So knowing your target audience intimately, just that process that I go through with clients, can take several hours, if not sometimes days because some businesses forget that Pinterest is not just about pushing your products. And which is why blogging has become an integral part of ecommerce site as well.
Austin: Interesting. So when you say inspired action, do you have any examples of campaigns that you have seen run on Pinterest by ecommerce companies that you were I guess as a Pinterest expert inspired by yourself because they work so effective or something that somebody can grasp on like the way that something would work? How they would inspire action from their potential customer?
Anna: Let’s just take even like the fitness products as an example. If you are an ecommerce site and you are selling a lot of health products like protein shake I am not so sure that your protein shake, taking a picture of a protein shake on a kitchen counter is going to do anything. So but what you can do is reveal before and after shots of success stories, of someone that actually used your protein shake. If it’s for a weight loss as an example, you can definitely create recipes on the go. Protein shakes for weight loss as an example. You have to be really creative and I know sometimes for a lot of businesses they are not sure how to translate that into more of an exciting, appealing visual but there are definitely ways that you can do to definitely inspire your audience.
Chad: That makes sense. So really don’t be taking pictures of your products. Take pictures of the people who use your products and the way they fell with your products and the results that they get. Somehow find a strategy that allows you to display those visuals of people experiencing their life with your stuff.
Anna: Yeah exactly. That’s the whole thing with Pinterest is that you really need to come across as a helpful brand. You are an extension to their values and make sure that you can definitely translate in a way that really captivates them through images.
Chad: Yeah that makes sense.
Austin: We talked about Facebook. Facebook has gotten into the point where now a lot of brands that are advertising, instead of directing in the past people were directing straight to a product. When someone would click, they would go to a product and make a purchase. But as Facebook evolved often times now people will be promoting a piece of content maybe a blogpost or something that’s helpful and then from there we’ll then have kind of a soft sell. When you advice clients, are you typically advising to direct to blogpost or directly to products? What have you seen working better and where do you think it’s going as well?
Anna: Definitely you want to have a balanced approach and that’s why I always preach the 80-20 rule. What I mean by that is 20% should be targeted at your products and services and 80% should be more of a helpful content. And so that’s why blogging to me is an integral part of what you need to do. You need to definitely add that in your marketing mix.
Austin: Interesting. Very good stuff. Where can our listeners connect with you? We have talked a little bit about your website but where would be the best way if somebody was for the first time they are interested and they are listening right now and they are interested of leaning more about what you do, where would you direct them to the best spot for them to connect with you?
Anna: Okay great well, thank you so much for asking. They can definitely find me at whiteglovesocialmedia.com or actually if you just type in Pinterest expert on Google you will see me.
Austin: There you go. That’s how we find you.
Chad: Very true statement, very true statement.
Anna: So that’s pretty easy, right?
Austin: You have mentioned the book as well. You said there was that first chapter. Can you talk a little bit about what you have got there?
Anna: Well the free chapter is really just to explain a little bit more to the audience of what Pinterest can do to your business. But I get right into how your account should be properly set up because you do need to build that foundation. You can’t just start pinning a bunch of images. So I even talked about even your username, which is like your Pinterest URL.
What’s funny is that a lot of people will put their business name as their username and one of the username is one of those things where you have to really garnish those keywords and that’s what a lot of people also don’t know on Pinterest is that there are areas on your Pinterest account where you’re really need to inject those keywords to help you rank high not only in Pinterest but also on Google. So I talked about that. There is a lot of information just on Chapter one itself.
Chad: The other thing that I can also say is look Anna on LinkedIn. She has got a lot of articles that have been written there in LinkedIn with a lot of data and that’s where I quote a lot of this information that I think it’s pretty compelling so you can also check right on LinkedIn if that’s okay to say.
Anna: Absolutely yeah. If you type in Pinterest expert you will find me too just in case you forget my name. See how keywords are powerful.
Austin: There you go. It is. It’s true.
Chad: Very true. Anna: You don’t even have to remember my name. No problem.
Chad: Good. So we talked about a lot. We have discussed a few things around Pinterest. Obviously you have a lot of experience there so before we go what’s the one thing that our listeners should do today to start seeing some type of results as soon as possible maybe even as soon as tomorrow. I know that that’s tough but the point is what is the one action item they need to do right now?
Anna: So for ecommerce because that’s who your audience is that you definitely you want to make sure that you are applying for what you call the Product Rich Pins.
Pinterest has different types of what they call these Rich Pins and what these Rich Pins allows is that it shows your pins that includes real time pricing, if it’s available information where to buy. They also found that reach pins drives 20% more engagement than just say a regular pin so it does help you stand out but it also helps you with ranking high on Pinterest so make sure that you install that.
Austin: And how would they do that? If you would give advice, would you just Google reach pins? Where would be the best way to go find it?
Anna: Well, actually Pinterest has a section. If they just go to their Pinterest profile page which is your first page of the Pinterest, there is a business section just click on that and then there is a menu there that tells you the different kind of tools that businesses can use to help them rank high on search engine and that sort of stuff so they just have to look for that word reach pin. If you’re still not sure, just email me. I am happy to give you the link.
Chad: Awesome. Well, Anna thanks so much for joining us today. It was a lot of good stuff here and I know there is a lot of listeners that will get a lot of good value out of it so really appreciate you hopping on.
Anna: Thank you so much Austin. Thank you so much Chad. I really appreciate the invite.
Chad: We’ll talk to you soon.
Austin: So thanks so much for tuning in today. Listening to this wherever you guys are and whatever time and we appreciate you guys listening to us and I hope you guys enjoyed this episode. We covered a lot here anything from why you should be on Pinterest to specific tips. We brought all those together. We put them on our website so you can go check it out on ecommerceinfluence.com/Anna. That’s A-‐N-‐N-‐A. ecommerceinfluence.com/Anna.
We will have the show notes there, all the stuff we covered, some more resources, head on over to check it out. Once again, thanks so much for joining us and we’ll see you on the next episode.
Transmitter: Thanks for listening, to get even more actionable insights from the most influential experts and the most successful CEOs in ecommerce, to help you grow your business from one million dollars to 10 million plus, visit ecommerceinfluence.com.