Pinterest expert Pinterest consultant Pinterest training course

Pinterest expert Pinterest consultant Pinterest training course

Pinterest Consultant Shares What You Need To Do To Rank High On Pinterest’s New Guided Search Tool

Pinterest has a new search tool! Discover the traffic driving keys to ranking high in this new search feature!

Pinterest users can now turn to the brand new Guided Search feature within Pinterest to help themselves quickly search for information, ideas and pins.

The Guided Search feature rolled out on April 25th / 2014. It is available only to English speaking users of the iPhone, iPad or of Android. This initial roll-out is totally in line with what they have said earlier about mobile usage…that 75% of Pinterest’s traffic is coming from its mobile apps as of October 2013. This new feature will be available for Web users as well as in other languages in the very near future.

How does it work?

Using Guided Search, a Pinterest user enters a topic (keywords) in the search bar.

For example, if you type in the key word “Coffee” Pinterest will suggest the following options:

  • Quotes
  • Shop
  • Barista
  • Table
  • Mugs
  • Recipe
  • Cake
  • Cup
  • Artwork
  • Morning
  • Iced
  • Beans
  • Humor
  • Drinks
  • And so forth

When you tap on anyone of those words they will be added to your search and you’ll eventually find what you are looking for or your next coffee inspiration.

It’s built to be manipulated with swipes rather than typing, and it’s based on open-ended discovery rather than finding specific things.

Here’s what I love about the Guided Search tool:

1) You can really narrow down your search! There are still a lot of pinners on Pinterest that not really sure how to use the search capabilities within Pinterest. By tapping on the keywords that Pinterest presents it triggers in your mind what you might want to explore.

2) Pinterest has only 32 categories and the keywords presented to you help you discover other interests that are not available in their category menu.

Watch this video to see how it works.

 

What’s the big deal?

Eyeballs, traffic and sales are the big deal.

There are now 30 billion pins on Pinterest, with 750 million pinboards, and over 100,000 retailers posting their products. If that list of stats made your eyes blur, how about: Pinterest’s total number of pins has increased 50 percent in the past six months. It is a rapidly growing platform where people are collecting pictures of stuff they like. (much of which they want to buy eventually)  Don’t you want to be more easily found on this platform?

“There are a lot of Pins and there is not much time,” a Pinterest team member said at the launch event. “We are working hard to make sure it’s simple to find what you are looking for” as well as allowing for serendipitous discovery.”

The point is to help people lead themselves to where they want to go, Pinterest CEO Silbermann said. “Guided search will help you discover things when you didn’t know how to ask the question in the first place,” he explained.

Pinterest Expert Actionable Pinterest Tip:

With this new search feature your Pinterest pin descriptions are more important than ever before.

Read that again and let it really sink in.

Powered by user supplied captions and comments, Pinterest categorizes pins based on their user’s descriptions.

You’re pin descriptions must include these 5 critical elements to help you rank high on Pinterest’s Guided Search:

  1. Who’s your audience?

  2. Is it easy to understand?

  3. Does it include a keyword for SEO? To maximize the Pinterest search results you have to figure out which word or category within the Guided Search “narrowing” choices you want to be found in and optimize your boards and account accordingly.

  4. Does it include a call to action with a link to where you want the pinner to go?

  5. Does is speak WIIFM? Is your image helpful? Is it something that the pinner can do better, cheaper, faster?

Let’s take a look at three pins to see if they pass my White Glove Test. While doing so look for ways you can do to make improvements on your Pinterest page.

Caution since I don’t know what the pinner’s goals are or their main keywords some of my commentary or suggestions might be off.

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 Here’s what they could have done:

Want to have a stress free wedding day? Go to “add link here” to learn the 10 easy ways to style your long hair and keep it beautiful all day long like the celebrities do!

 

Pinterest expert Pinterest consultant Pinterest training course

Here’s what they could have done:

Our family’s favorite! Looking for an easy and inexpensive activity to do with your kids for Easter? Try these Chickie Bird Fruit Cups in less than 5 mins for less than 20 cents each. Click here to get this yummy recipe “add the website URL”.

Pinterest expert Pinterest consultant Pinterest training course

Here’s what they could have done:

Are you constantly stuck on how to create attention grabbing blog titles that your audience will want to read and share? Go here to learn 50 clever blog post titles to increase blog traffic to your site every time!

In summary:

Crafting pin descriptions may not be a lot of fun for some people but it’s worth putting in the time. If you really want to have success on Pinterest this is one of the things you need to master. Use the checklist from above and expect to rank higher on Pinterest’s Guided Search.

Over to you…

I read some mixed review on Pinterest’s blog about this feature. Do you love it or hate it?

If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.

Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips.

Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.

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