Pinterest Expert Reveals How to Attract Buyers Using SEO on Pinterest.
What you need to know to win more followers, traffic and sales!
SEO definition: Search engine optimization (ooohhh sounds scary and geeky, not really, there are some powerful, proven basics non-geek beginners can use successfully) don’t be intimidated by SEO. Learn and embrace. As a Pinterest expert I can show you how.
First off let me say that SEO and keywords are as serious as a heart attack.
Using keywords is critical to your success. If you do everything else right but get this wrong you will struggle and miss easy sales until you do get it right.
1. What is SEO?
It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “unpaid” or “organic,” results.
Essentially it is the way to get your website on the first page of Pinterest organic search & Google’s organic search without having to buy ads.
2. Is it important?
It is very important because if you can end up on the first page of Google’s organic search under your main keywords you will drive more traffic to your website. In addition, it will be a higher quality of traffic because they are self-selected. They are interested in your product or service and actively looking for it. We want this traffic.
It is also important within Pinterest because Pinterest has its own internal search engine and if you apply SEO tactics correctly in Pinterest like an expert you will appear on top or near the top of the Pinterest search engine results and that too will drive more interested traffic to your Pinterest page, boards and pins.
SEO works on your website and your Pinterest page. And if you blend your efforts on both platforms there is a very good chance you can achieve great things.
The benefit of getting more traffic from Google and inside Pinterest is you get more followers, website traffic leads and sales. It is worth the effort because if you can get on the first page the impact on your sales can be transformational like it has been for me. And the best part is you don’t pay a cent for it. Pretty cool.
3. How does it work?
First thing to understand about SEO is the concept of keywords. A keyword is the word or phrase that someone types into a search box or a browser when they look for something.
Like this for Google.
Like this for Pinterest.
Right? You do this all the time.
If you sell tennis clothes your customers might type in “tennis shorts” or “tennis shoes” or “tennis shirts” or “tennis shirts in Vancouver” or whatever city they live in. Right?
That is how you search on line yourself.
The first thing to do when you are on the journey of applying SEO tactics is figure out what is the single most important keyword for you.
Meaning, what word or phrase would someone most likely type in to look for your type of product or service.
If you sold baby’s clothing then your keywords might be: “baby clothes” or “clothes for new borns” or “clothes for toddlers in Chicago”. You have to figure that out and decide. Think about it. It is really common sense.
Have you heard about my Pinterest marketing insights service? You can preview a free sample of my Pinterest expert insights in the following topics:
- A video lesson on how to use Pinterest to grow your business.
- How to use the Pinterest Guided Search tool to help you select keywords.
- How to use keywords specifically in your username, business name, and about section of your Pinterest business page.
- An educational case study and how to apply it in your own business.
- How to use a Pinterest scheduling tool to save you time.
- Three Pinterest marketing freebies.
- How to get more repins and attract more Pinterest followers.
- The top five tips for creating a successful Pinterest marketing strategy.
- The top 10 ways to make your pins go viral on Pinterest.
- How to properly use hashtags on Pinterest.
- The best time to pin on Pinterest.
- and more!