I bet you didn’t know this…
PINTEREST expert reveals a powerful prospecting tool for new business…. learn how here
The most frequent question I hear from B2B sellers is “I don’t sell products, I sell services, so can Pinterest work for me? Plus… can I actually find customers on Pinterest?”
I can tell you that absolutely yes, as a seller of services you can find customers using Pinterest.
I just recently launched a training course called Pinterest Marketing for Business and that product is now sold on my website. Prior to that I only offered Pinterest account management services to businesses. Based on my experience people have found me on Google searches because of Pinterest. Pinterest continues to drives thousands of visitors per month to my site and I am largely known as a service company.
Let me share some statistics with you before I dive into how you can use Pinterest as a prospecting tool.
5 million articles are being shared on Pinterest every day. That means publications and bloggers are getting their content shared on Pinterest. What that means to you is that if you have valuable & helpful information in article form about how your service solves problems there is a good chance it would find an audience on Pinterest.
According to a recent study by eMarketer B2B marketers are planning to increase spending in a number of categories this year. More than 64% of respondents planned to raise email marketing budgets. But guess what? Pinterest surpassed email to become the third-most popular way to share online according to ShareThis!
“In a sign of how quickly social media has changed the digital landscape, consumers are now ‘pinning’ things like articles, photos and recipes to share with their friends more often than emailing links,” wrote Kurt Abrahamson of ShareThis in a blog post.
The Container Store email marketing campaigns garners the retailer about 7,000 new followers per blast! WOW!
I believe that email marketing should be part of your Pinterest activities to grow your followers and increase your sales. However there is a related and totally awesome feature on Pinterest that most businesses are not using. Amazing. Honestly most people who use Pinterest are really not fully aware of all the ways to use Pinterest and they are only scratching the surface.
On average, two-thirds of customers need to hear a company’s message 3 to 5 times before they believe it based on Edelman’s 2013 Trust Barometer. This ratio has remained relatively constant for the past few years. What that means to you is that you have to find 3 to 5 ways to reach out to your prospects. That could be a combination of direct mail, email marketing, social media and so forth.
So let me show how you can send an email to your ideal prospects from Pinterest.
Most people simply don’t know how to take advantage of Pinterest “SEND” feature. This feature works like an email and it allows you to send a customized message along with an image from your Pinterest account. You can send your profile page, a board, or a pin.
If you’re sending a pinner the message you must follow each other.
Let me show you what I do and then you consider using the same method tailored to how you feel it will work best for you:
1) Go to your “FOLLOWING” and make a list of the pinners you want to promote one of your pins. I look for my target audience that I know has a website or a blog.
2) Go to the image that you want to send to the pinner. Click “Send”.
3) This pop up will show up. Customize your message. Craft your message so that it comes across as being helpful. Keep it short and to the point. You can write something like “I think you might find this interesting” or “I think you might find this helpful”.
4) Start typing the name of the pinner’s username and Pinterest will start giving you names that closely match that; then choose the pinner. Once you choose the pinner Pinterest will send the email on your behalf.
On a side note you can also use this feature to email anyone by using their email address too. Pretty cool huh?
5) If you think you might have made a mistake you can click “Undo” and start all over again.
In addition to the pinner receiving your email they will also see this in their “Notifications” menu.
Remember that on Pinterest you want to come across as being helpful so be very strategic as to what pins you want to send to your prospect.
Advise from a Pinterest expert: create a list of pinners you want to reach out to and date your list when you send your emails out. Keep track of when they respond to you and the outcome. Pinners are not on Pinterest every day so just because they don’t get back to you within 24hrs to a few days does not mean they are not interested. According to Pew Research, 30 percent of Pinterest users visit the site weekly and 23 percent daily.
Have you used Pinterest’s email feature?
If so what has been your experience?
Follow Pinterest Expert Anna Bennett ? White Glove Social Media Marketing ? Author of Pinterest Marketing For Business Master Live/Video Course ?’s board Pinterest Expert Blog Posts: Pinterest Tips for businesses by Anna Bennett Pinterest Expert on Pinterest.