Pinterest Expert reveals 4 ways to avoid confusion with Google Analytics.
Use these four metrics to track your success with Pinterest.
Google analytics provide a wealth of information.
So much, that it can be overwhelming.
There are well over 50 metrics!
In this session I will show you how to narrow that list down from 50+ metrics into four tools that are very important to me for monitoring my web results. Make no mistake about, driving hoards of qualified target audience traffic to you website is a results business. By viewing your google analytics custom reports you will be able to see clearly if what you are doing is; a huge success, so so, or if it sucks. Remember: before you start your Pinterest campaign establish metrics that are associated with your business goals.
I track my results regularly to see if all the work I am doing in my social media marketing efforts is paying off.
Three key metrics
1. Audience Overview details revealed include:
a. how many visits
b. how many unique visitors
c. visit duration
d. and you can play with the date range
Bottom line how many visits are you getting. Pretty no brainer stats to me.
2. All Traffic under the Acquisition tab. Details revealed include:
a) Organic traffic
This tells you if your SEO is working – are you being fouund in organic search – this is criitically important traffic to have.
b) Referral traffic
Who is your largest referrer?
This stat is important because if I were doing all this work on Pinterest and it was not sending me a large portion of my traffic I would know to go back to the drawing board and try something different with Pinterest.
c) Direct traffic
Meaning how many clicks throughs are you getting that lead directly to your website. Like from ads, blogs, articles, videos etc.
For me that means my blog posts are being well read and people are taking a lot of action based on them. Again I need to know this because if a very large potion of my traffic was not coming from this type of traffic I would have to change my blog strategy to improve the results.
3. Content drill down under the Behavior tab. Details revealed include:
a) Most popular content
Hello… if I am aiming to help my target audience achieve their goals and solve their problems relative to topics I work in then I need to know what their favorite messages of mine are so I can give them more.
This tool shows me the facts so I can manage by numbers and not by hope.
b) How long do they stay and read certain content
c) Total number of page views
4) Geographic location
This is important because this tells you what time zone your traffic is in so that you can plan your pinning activities during your high traffic times.
To find this stat look on the left hand side menu under the “Audience” heading, scroll down with your eyes to the “Geo” heading. Click one mouse click. Underneath two terms will appear: “Language” and “Location”. Double click on “Location”. Double click on the number one ranked location.
Based on my own analytics as shown below I need to divide my time for pinning between east and west coast time zones.
Obviously there are a lot of great metrics in analytics. And one could make a good argument as to why others might be more important. But for me, in my business, if I can track the number of visitors, how I got them and what they like most about what I am putting out there I feel I can manage and grow my business effectively.
I hope this helps you. Let me know what your favorites are and why, I’d love to hear from you.