Pinterest Expert

Attention: Home Decor & Renovation Business Owners

There is no doubt that DIY home decor is one of the most popular topics on Pinterest. Whether it’s doing a complete remodeling, a renovation or tweaking small changes Pinners (especially the Millennials) have accumulated over 14 billion home idea pins (images) that reflect their; interests, experiences, values, and in many cases what they can afford. Pinterest has literally become their go to place for inspiration to architect the life they’ve always dreamed of for themselves and their family.

As for me personally I’ve been on Pinterest saving my favorite home decor designs for several months now while I wait for my new house to get built. I am a baby boomer and I can’t think of a better platform that I can use to help me plan my dream home.

Pinterest Expert

Why Pinterest Should Matter to Your Business

If your business falls under the home decor category you would be foolish not to have a presence on Pinterest. Why? We know that the Millennials are Pinterest’s largest audience. And Millennials also make up the largest group of home buyers for the second year in a row according to a recent report by Chase and Pinterest. One of the most important questions you have to ask yourself as a business when deciding which on a social network to invest in is; where is my target audience researching, planning & shopping on line?

According to Amy Bonitatibus, Chief Marketing and Communications Officer for Chase Home Lending many home owners are jumping into plans to transform their fixer-uppers into their dream homes. Nearly 95% of the Millennials said they planned some kind of renovation in the next three years.

Pinterest Expert

The report “Pins & Properties: Chasing Your Dream Home” reveals what ideas homeowners are searching for to upgrade their starter homes. Let’s begin!

What the Data Reveals About the Interests of Millennial Home Buyers:

  • Acquiring a dream home may not always be possible for the millennials. In 2017, 89% of millennial buyers bought a previously-owned home because it is more affordable but also require improvements.
  • Nearly 2/3 of millennials consider home buying a goal they are determined to reach in their lives.
  • First-time homeowners are investing in fixer uppers, or starter homes, in order to make more substantial upgrades in the near and long-term.
  • 70% of millennials believe buying a home is the best long-term investment you can make.
  • Research into projects like closet overhauls have increased by over 7,000% in year-over-year search results.
  • Homeowners looking to remodel are regularly searching Pinterest for creative inspiration and action, but are also actively considering important factors such as financial planning. These Pinterest users are more than 1.5x more likely to search for topics on budgeting.
  • 75% plan to finance home renovation project, many tapping the equity in their home.
  • 68% estimate they will spend at least $20K on a renovation.

Pinterest Expert


Millennial Homeowners Turn to Pinterest for Affordable Creative Inspiration

  • Buyers are turning to Pinterest for inspiration with big and small DIY projects “on a budget” up 300% from the previous year.
  • While millennials prepare for a growing family, over 1.4x look for nursery design ideas.
  • 1.5 x searches for financial planning tips.
  • Keywords such as “Farmhouse decor on a budget” are up 700%.
  • Keywords “Landscaping front yard on a budget” is up 200%.
  • Keywords “Craft Room Ideas on a budget” is up 150%.
  • Keywords “Walk In Dream Closets” is up by 7,000%.

Example of “on a budget” DIY home projects that appeal most to Millennials:

  • Decor and personalization for DIY beginners
  • Setting up a home gym for DIY intermediate
  • Tile floors and bathroom countertops for DIY advanced

Pinterest Expert

DIY Outdoor Curb Appeal

  • Homeowners see their outdoor spaces as a prime makeover target – given budget scalability – and are coming to Pinterest to discover new, fresh outdoor makeover ideas.
  • Millennial homeowners ranked “new landscaping” as their top choice for renovation space, over kitchens and bathrooms.
  • Nearly 1/3rd ranked backyard as the top choice in what to look for when buying a new home.
  • Searches for outdoor space and plant ideas have increased significantly in the past year.
    • Hanging plants up 350%
    • Hydrangea landscaping up 200%
    • Planting succulents up 50%

Pinterest Expert Tip: The Best Way to Connect with Millennials is on Pinterest

As you can see all types of businesses have an opportunity to connect with the Millennial audience when they on line looking for ideas to remodel or renovate their home. By connecting with them in the early stages of their buying journey on Pinterest business professionals like financial planners, architects, contractors, renovators, interior designers, interior decorators, landscapers, painters, real estate agents and others will become their trusted advisors.

How do you do that? Think helpfulness.

This is where content marketing (your blogs or articles) become vital for driving traffic back to your website. We are not talking about product pushing here folks. Yes, of course you can blog about your products. But you need to focus on solving their most pressing problems. Remember no problems = no sales. 

Pinterest Expert

In addition make sure you create and curate content that matters to them throughout the year starting with:

  • Outdoor spaces in January
  • DIY workshop in February
  • Spring mantle decor in March
  • Front yard landscaping in April
  • Deck decorations in May
  • Exterior design in June
  • Pool designs in July
  • Dorm room decor in August
  • Man caves in September
  • DIY faux fireplace in October
  • Christmas decorations in November
  • KitchenAid Mixer tips and recipes in December

Pinterest Expert Anna Bennett Question: How Can I Help You?

If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me at, a Pinterest expert in management services and marketing expert. Not sure how to use Pinterest? My FREE Pinterest Marketing for Business online course is the best place to start.

Pinterest Expert

13 Comments on Pinterest Expert Reveals: Why Millennials Prefer Pinterest for DIY Home Decor Projects

  1. Highland Avenue restaurant
    December 21, 2018 at 4:37 pm (2 months ago)

    Howdy! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  2. Anna
    December 21, 2018 at 7:06 pm (2 months ago)

    Glad you’re back. Let me know if you have any questions about Pinterest marketing for business.

  3. Supreme500
    January 3, 2019 at 2:24 pm (1 month ago)

    Hiya! Quick question that’s entirely off topic.
    Do you know how to make your site mobile friendly?
    My weblog looks weird when viewing from my iphone4.
    I’m trying to find a template or plugin that might be able to resolve this issue.

    If you have any recommendations, please share.


    January 7, 2019 at 10:34 pm (1 month ago)

    Wow, fantastic blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is wonderful,
    let alone the content!

  5. Anna
    January 8, 2019 at 7:52 am (1 month ago)

    Thank you for your kind words. I have been blogging since 2012. Thank you!

    January 10, 2019 at 10:25 am (1 month ago)

    Great information. Lucky me I found your website by accirent (stumbleupon).

    I’ve saved as a favorite for later!

  7. Emerson
    January 22, 2019 at 7:00 pm (4 weeks ago)

    Greetings! This is my first visit to your blog!
    We are a team of volunteers and starting a new project in a
    community in the same niche. Your blog provided us
    beneficial information to work on. You have done a wonderful job!

    January 22, 2019 at 10:46 pm (4 weeks ago)

    Pretty! This was an incredibly wonderful post. Thank you
    for providing this information.

  9. Lonnie
    January 23, 2019 at 5:19 pm (3 weeks ago)

    I couldn’t refrain from commenting. Perfectly written!

  10. Anna
    January 25, 2019 at 9:17 am (3 weeks ago)

    Thank you, I’m glad you enjoyed the post.

  11. Anna
    January 25, 2019 at 9:22 am (3 weeks ago)

    Thanks for your kind words. What’s your biggest struggle with Pinterest marketing?

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *