Pinterest Expert Shares How To Properly Use Hashtags In Your Pinterest Marketing
Hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Hashtags aren’t just for sites like Twitter, Facebook, Instagram, Tumblr and GooglePlus. Pinterest is an ideal platform for Hashtags too.
According to Buddy Media you’ll want to keep your hashtags to no more than two.
If you want to get more attention for your business and build up your number of Pinterest followers faster, use hashtags. Use hashtags that important to your business and consistently add those in your pin descriptions.
Here are four reasons why using hashtags makes sense as part of your Pinterest marketing efforts:
1) Hashtags improve your search-ability.
They help pinners interested in niche topics find each other and find the conversations. By including a hashtag in your pin, you can possibly get in front of people who may not see your post otherwise.
2) Hashtags improve branding
Branding your Pinterest page with your own special hashtag can help an idea or new product catch on.
By branding pins about a new product, you can break this information into separate streams of information and give people an easy way to share information about that product or idea. To register your hashtag go to http://www.hashtags.org
Here’s an example of a new product launch that Michael Kors created using the hashtag: #MKTIMELESS. So when Michael Kors wants to track pinners that are using this trending hashtag they can easily do so by going to the Pinterest search engine. There they’ll see the pinners who are interested in this product and they can take whatever their next step towards engagement is.
3) You can tweet your pins from Pinterest so adding hashtags on your pin descriptions will save you time tweeting. Pay close and careful attention to the first 100 characters in your pin descriptions because Twitter only posts the first 100 characters.
4) You can use a hashtag in your pin description to promote a coupon, deal, promotion, special offer, event or contest.
Here’s an example from “Jewelry for a Cause” a contest using the hashtags #pintowin and #jumpforjune.
Here are some things you need to keep in mind when using hashtags:
1. If the word is more than one word make it easy for pinners to read by capitalizing the first letter of each word. For example instead of #ballroomdress you would type #BallRoomDress. Do your best to keep it short.
2. Don’t use more than 3 hashtags in your pin descriptions because it looks spammy and pinners will lose track of what you’re saying. This is a turn off which will see them quickly skipping your pin for a less cluttered pin description.
Research firm Social Bakers studied posts in February of this year and found that using too many hashtags is a big no no resulting in less engagement.
3. Do your best to include the hashtag in a sentence to avoid your pin descriptions looking messy.
Menthos could improve their pin description by editing their description to “Click here to get your #Menthos Buy1get1free #FreeCoupon” and then add the website link to get the coupon.
Just like any marketing effort, you need to use all of the tools at your disposal to spread the word about your brand and hashtags are a good tool to use. Use them whenever relevant, put them on your website, and include them in your company’s promotional materials. And remember including too many hashtags will result in users turning away from your pin.
Here’s a hashtag comedy video by Justin Timberlake and Jimmy Fallon.
Over to you
How have you used hashtags in your pin descriptions?
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE. Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips. Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.