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Pinterest Expert Shares How To Properly Use Hashtags In Your Pinterest Marketing

Hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Hashtags aren’t just for sites like Twitter, Facebook, Instagram, Tumblr and GooglePlus.  Pinterest is an ideal platform for Hashtags too.

According to Buddy Media you’ll want to keep your hashtags to no more than two.

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If you want to get more attention for your business and build up your number of Pinterest followers faster, use hashtags. Use hashtags that important to your business and consistently add those in your pin descriptions.

 

Here are four reasons why using hashtags makes sense as part of your Pinterest marketing efforts:

 

1)  Hashtags improve your search-ability.

 

They help pinners interested in niche topics find each other and find the conversations. By including a hashtag in your pin, you can possibly get in front of people who may not see your post otherwise.

 

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2)  Hashtags improve branding

 

Branding your Pinterest page with your own special hashtag can help an idea or new product catch on.

 

By branding pins about a new product, you can break this information into separate streams of information and give people an easy way to share information about that product or idea. To register your hashtag go to http://www.hashtags.org

 

Here’s an example of a new product launch that Michael Kors created using the hashtag: #MKTIMELESS. So when Michael Kors wants to track pinners that are using this trending hashtag they can easily do so by going to the Pinterest search engine. There they’ll see the pinners who are interested in this product and they can take whatever their next step towards engagement is. 

 

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 3) You can tweet your pins from Pinterest so adding hashtags on your pin descriptions will save you time tweeting. Pay close and careful attention to the first 100 characters in your pin descriptions because Twitter only posts the first 100 characters.

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4) You can use a hashtag in your pin description to promote a coupon, deal, promotion, special offer, event or contest.

 

Here’s an example from “Jewelry for a Cause” a contest using the hashtags #pintowin and #jumpforjune.

 

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 Here are some things you need to keep in mind when using hashtags:

1. If the word is more than one word make it easy for pinners to read by capitalizing the first letter of each word. For example instead of #ballroomdress you would type #BallRoomDress. Do your best to keep it short.

 

2. Don’t use more than 3 hashtags in your pin descriptions because it looks spammy and pinners will lose track of what you’re saying. This is a turn off which will see them quickly skipping your pin for a less cluttered pin description.

 

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Research firm Social Bakers studied posts in February of this year and found that using too many hashtags is a big no no resulting in less engagement.

 

3. Do your best to include the hashtag in a sentence to avoid your pin descriptions looking messy.  

 

Menthos could improve their pin description by editing their description to “Click here to get your #Menthos Buy1get1free #FreeCoupon” and then add the website link to get the coupon.

 

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Just like any marketing effort, you need to use all of the tools at your disposal to spread the word about your brand and hashtags are a good tool to use. Use them whenever relevant, put them on your website, and include them in your company’s promotional materials. And remember including too many hashtags will result in users turning away from your pin.

 

Here’s a hashtag comedy video by Justin Timberlake and Jimmy Fallon.

Over to you

 

How have you used hashtags in your pin descriptions?

If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE. Looking for more Pinterest tips and tricks? Follow my Pinterest blog posts below for more helpful tips. Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.

15 Comments on Pinterest Expert Shares How To Properly Use Hashtags In Your Pinterest Marketing

  1. Elizabeth Hall
    May 7, 2014 at 2:21 pm (5 years ago)

    I think I’ve watched this video at least ten times and I find it funny every time. Thanks for all the great info on Hashtags. I think your best tip is to make the hashtag readable by using capitalization.

  2. Anna Bennett
    May 7, 2014 at 2:27 pm (5 years ago)

    Thanks for your feedback – really appreciate you stopping by. When JT and Jimmy get together it’s always entertaining; yes, for me when others post this video I always laugh as well. Humor is the best medicine! Have a fab day @disqus_MpGqPjwqPA:disqus

  3. Slender Suzie
    May 13, 2014 at 1:18 pm (5 years ago)

    Hashtags on Pinterest are somewhat useless. I have researched over the last 6 months and when you include a good description with your pin then search one of the keywords with # it will come up in the search on Pinterest – hashtag or not – so the best bet is get good and your pin descriptions and use relevant keywords in them to be found.

  4. Lolly
    May 14, 2014 at 3:03 pm (5 years ago)

    Just wanted to give you a heads up:
    3. Do you best to include the hashtag in a sentence to avoid your pin descriptions looking messy.
    Do “your” best…

  5. Anna Bennett
    May 14, 2014 at 3:09 pm (5 years ago)

    Thanks so much @disqus_Osap0DEZoJ:disqus – we’ve fixed it. Have a fab day!

  6. Julia Klimek
    May 19, 2014 at 5:41 pm (5 years ago)

    I agree – I never thought to use the capitalization! Juia

  7. Robin Pierman
    August 25, 2014 at 10:18 am (4 years ago)

    Does the Pinterest search feature return your image higher on its results if the word has a hashtag on it? For example would an image with the word, “#coupon” appear higher in the results than the word, “coupon?”

  8. Krithika Rangarajan
    October 24, 2014 at 7:43 am (4 years ago)

    This has been extremely illuminating, Anna! 😀

    I used to have 10-15 hashtags in my Pins, but have since reduced it to between 1 and 3 😉

  9. Madame Dream
    November 10, 2014 at 11:29 pm (4 years ago)

    I’ve never used Hashtags on my pins.. I better go fix that! Thanks.

  10. venajensen
    November 22, 2014 at 11:05 am (4 years ago)

    When was this article written? Things change so fast in social media it’s important to know when this type of information was disseminated.

  11. Danielle Miller
    August 2, 2015 at 3:36 pm (3 years ago)

    I remember getting an email from Pinterest about hashtags. They said it wasn’t a great idea to use them as their platform relies more on keywords and searches them differently. Could you elaborate on how Pinterest actually uses hashtags?

    For example, when I click on #PinterestTips on one of your pins, Pinterest will do a search for “pinterest” “tips” and show all results that mention the word Pinterest and Tips (but not necessarily only those that use the hashtag).

    One takeaway I get is that hashtags can be helpful if you forward your tweet to Twitter. And, I really like your tip about using a max of 2.

  12. Anna Bennett
    August 2, 2015 at 5:43 pm (3 years ago)

    Hello @Danielle Miller:disqus A lot has changed about hashtags since I wrote this blog post. To answer your question about how Pinterest uses hashtags, Pinterest will show you pins based on keywords – hashtag or not. Bottom line: Pinterest is not social media network so don’t treat it like one. Stop using hashtags – there is no SEO value in it. Think helpfulness when crafting pin descriptions and avoid stuffing hashtags.

  13. Danielle Miller
    August 11, 2015 at 6:01 pm (3 years ago)

    Thanks for the clarification Anna! I has a feeling things had changed.

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