Pinterest Expert Asks…Do you want more website traffic and sales in 2015? Then add Pinterest to your social media marketing plans!
All businesses want more sales and traffic right? Most businesses are overwhelmed with their day to day tasks and deciphering which social media platform to focus on is one more headache most people don’t need to deal with. I so get that – I’ve been there!
When I graduated from a social media marketing program several years ago to become a certified social media strategist I knew that I couldn’t be an expert on all social platforms.
For starters, I wouldn’t have the time and with my lifestyle I knew I had to pick one social platform to master. Which one?
Plus, I had to consider which one I would truly enjoy working with based on my background, likes and expertise?
After spending several hundred hours analyzing case studies and reading research reports specifically on the topic of which social media platform would drive the most sales and traffic to a business I was convinced that Pinterest was the winner/ answer.
Here’s a few statistics that made me think WOW:
- Pinterest is the 2nd largest driver of social media traffic after Facebook. Pretty impressive when you think about Facebook was founded 2004 and Pinterest 2010.
- 47% of US online shoppers made a purchase based on recommendations from Pinterest, beating FaceBook & Twitter.
- Online social media users spend the most time on Pinterest.
- Pinterest has a longer lifespan compared to Facebook and Twitter.
- Pinterest buyers spend more money, more often and on more items than the top 5 social media sites. Pinterest users spend more money when they follow through on purchases via social media than users of other social networks. On average, Twitter users spend $68.78, Facebook users spend $80.22, and Pinterest users spend $179.36.
A new study released on November 4, 2014 by The DataPop and Kenshoo Social Commerce Index (SCI) reveals a 60% year-over-year increase in revenue originating from social sites. Discoverability on Pinterest, Polyvore, Houzz, and Wanelo becomes increasingly important as brands follow consumers to sites where they search for information about the products they want to buy.
Pinterest is a no brainer for ecommerce sites because this platform has proven to do the following:
- Get more traffic
- Make more sales
- Collect market intelligence which helps you with new merchandise buying, inventory, and product development. Pinterest users pin stuff they love, want and need! It’s like running a focus group!
- Raise your brand profile
- Develop loyal fans and brand advocates – you will be able to determine exactly who is sharing your content from your website!
- Rank higher on search engines
- Reduce marketing expenses
- Have others create content for you – for free…so you don’t have to do all the work (this does not happen on Facebook, Twitter!)
- Increase your exposure to a wider audience so others can reach out to you about partnerships.
- Showcase your most popular pins into your brick and mortar stores
Pinterest isn’t just amazing for ecommerce site and retailers, publishers and bloggers are having amazing success leveraging this revenue acceleration tool too.
Publishers such as BuzzFeed are capitalizing on the influence of Pinterest. Since September of 2013, over 5 million articles are being shared on Pinterest daily. BuzzFeed’s creative director Emily Fleischaker told the New York Times, “We think of Pinterest as our newsstand. Pinterest’s hire of former Google employee Robert Macdonald as head of media partnerships proves that Pinterest is prepared to benefit from publishing partnerships.
As the owner of a B2B service company myself I can tell you that our number one source of traffic is organic search and our second largest source of website traffic is from Pinterest.
That tells me our Pinterest efforts are producing a significant business result for us.
In fact, because of our Pinterest SEO strategy we rank very highly in organic search on Google. Usually, we are found on the first or second position on page one or organic search. I see plenty of evidence of service businesses doing well on Pinterest.
To this day we have not bought any adwords.
Pinterest can drive a mind boggling amount of referral traffic to your website. That in turn drives new sales. There are over 500,000 businesses already are on Pinterest.
If you want to reap the rewards of Pinterest social media marketing you need to have a cohesive plan. The biggest mistake I see businesses making is that they just start pinning away without giving any thought as to what they want to achieve on Pinterest. Pinning a boat load of pictures focused solely on your own products or services just isn’t going to cut it.
Small businesses have three choices to really harness the avalanche power of Pinterest:
a) Take a Pinterest Marketing for Business course from an expert and manage your account yourself.
b) Hire a Pinterest expert to manage their account for them.
c) Outsource parts of the Pinterest account management which could involve hiring a graphic artist to create your images.
Either way if you want to have success on Pinterest it will cost you time and money. You have to be smart about your choices because time is valuable. Inputs=outputs, just like with anything else in life.
If thinking about where to begin or if improving your Pinterest performance is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me to have a friendly dialogue about my Pinterest management services or to learn more about my Pinterest Marketing Course for Business.
Thank you and I wish you all the best in 2015!