Pinterest for Business
Let’s assume at this point that you’ve set-up your blog, it is mobile friendly with all the bells and whistles and it looks absolutely beautiful. Plus you have a plan on how to monetize it. Maybe you want to sell products and services. Great. So you might be thinking…. yay! I’m done! People are going to find me and I am set.
Umm, not quite. This is not the ideal Pinterest for Business approach we want.
One thing I am certain of is that most of you, if not all of you, are looking for ideas to get more eyeballs to your blog. Before you write anymore blogs, let me ask you; do you have a clear, proven plan on how you are going to do that month after month?
Do you know which tactics will work best for getting more blog traffic?
- Is it email marketing
- Social media marketing
- Guest blogging
- Email newsletters
Do you even know? If you want to be successful using Pinterest for business you have to know.
You may have a beautiful website, great content that speaks to your audience, high quality photography and so forth but if you’re not getting more and more eyeballs to your blog each month then you can’t expect to reach your goals. It’s really as simple as that.
I think we can all agree that blog traffic is essential to your success.
No new traffic = no new sales. Period.
Writing is the easy part, but blogging is a lot of work. There’s a difference between the two. Blogging requires skills that writers don’t always have like; marketing, SEO, social media, branding, graphics, networking, time management, and so on.
Today I’m going to show you why you should make Pinterest Marketing a priority to help you save time, grow your email list, and get more traffic to your blog.
But before we do let me explain briefly what Pinterest is.
Most people think that Pinterest is a social media network, it is not. It’s a search engine like Google. Just like on Google your goal is to have your website rank on the first page of organic search under your select keywords in order to be found more and get more traffic, it is the exact same for your Pinterest page. What that means to you is that you will have to master Pinterest SEO. Search engine optimization meaning how to get found on search.
Even if you think you have figured out what your keywords are, you still need to verify that those are the same keywords you should be using on Pinterest. Maybe they are, maybe they are not.
I’m going to show you how to do that later.
So, what do people do on Pinterest? To use Pinterest for business successfully it is important to understand this.
Pinterest is a website where people go to look for help, to learn about new ideas, and to buy stuff. The site is filled with images and videos. When a user clicks on those images or videos it will take them to the website they originally came from so you can learn more or buy.
So for example, if you share your blog post on Pinterest and the Pinner clicks on an image, that click through will take them to your blog post on your website.
That is how you use Pinterest to drive more traffic to your blog / website.
You might be thinking….why should I use Pinterest to drive more traffic to my blog when I have so many other choices?
Well today I’m going to challenge you about your choices especially when it comes to social media marketing to help you avoid wasting time.
If you want to grow faster, I believe Pinterest is a blogger’s best and wisest choice. Here they are:
Most people gravitate towards Facebook because it is the number one social. But Facebook doesn’t favor bloggers. As a matter fact, Facebook recently said their newsfeed algorithm will favor connections, discussions and Facebook groups, NOT posts from businesses, brands and media, including publishers and bloggers. That’s you and I folks.
Did you know that?
In addition, did you know that businesses on Facebook reach less than 2% of their fans without using paid advertisements? So it is nearly impossible to reach your fans on Facebook.
If you want your blog post to go viral on Facebook, guess what?
Facebook wants you to pay for it. Period. Don’t get sucked in with those notifications Facebook shows you telling you how to boost your post. It’s benefiting Facebook, not you. Facebook intentionally restricts how many people see an organic post. They want you to click that boost button, and they want you to do it as often as possible. When you do, Facebook makes more money.
Pinterest, on the other hand, is the exact opposite. Over 75% of the content on Pinterest is from businesses and bloggers. Pinterest loves bloggers! Pinterest wouldn’t survive without bloggers. What that means to you is that you are far more likely to be found on Pinterest and their 200 million users; a percentage of which are looking for your type of product or service.
Unlike Facebook, Pinterest does not restrict viewers to bloggers. In fact, if you can manage your SEO on Pinterest properly you can continually get more viewers, all without paying Pinterest.
The second reason you should leverage Pinterest to get more traffic to your blog is this…
BuzzFeed claims that Pinterest is their 2nd source of social traffic. That’s because on Pinterest your blog content continues to work for you long after you’ve pinned it. This does not happen on Facebook, Instagram, Twitter and the other social networks.
What I mean by shelf life is that at some point after you tweet or post your blog, people stop seeing it. On Pinterest blog posts continue to work,(meaning they can come up in the feeds and search results) long after you post them which increases your odds of engagement and that means more click throughs to your website.
If you want to get as many people to share your blogs as possible Pinterest helps you to do that better than any other platform because your content lives for years on Pinterest. The other social networks are horrible for shelf life.
Blogging is a lot of work. I know; I still blog. I’m in the same boat as you are.
Do we really want to invest our time on social platforms if our blogs only get exposure for minutes or just a few short hours vs. years on Pinterest? The answer is obvious. Heck, no! It’s just not smart. And I am not a fan of wasting time.
Think about it. What is the best use of your time? Where are you going to get the most return on your time invested? I can tell you it’s with Pinterest. I guarantee it as long you follow my advice. Pinterest for business works when used correctly.
Reason # 3
Remember I said that Pinterest is a search engine, and not a social media network? This report just came out last month and it revealed some consumer trends: one big one that applies to you and I is this:
Search engines are on the rise, and social media is in decline.
According to a 2017 report there’s been a major shift in how websites receive their traffic. Search engines (Google and Pinterest) finally had a comeback year and overtook Social as the top traffic driver within our network. Search is driving 34.8% of site visits in 2017, compared to 25.6% from social. Facebook share of visits dropped a massive 12.7% between the second half of 2016 and the second half of 2017.
Marketers and business owners should continue to invest in search. And with Pinterest being a search engine like Google and showing a significant increase in referral traffic to websites it is a wise & logical place to invest more time and resources to grow your business.
- Pinterest loves bloggers
- Pinterest has a dramatically longer blog shelf life vs. other platforms
- Consumer traffic today is driven more by search than social media
By now you are seeing the importance of leveraging Pinterest marketing to get more traffic to your blog and website; so how do we do that exactly? I’ll give you an overview of what to do, then some tips and finally warn you against making some very common mistakes bloggers make on Pinterest that you absolutely want to avoid making.
Here’s a 7 step overview of the process:
- Open a Pinterest business account. It’s free.
- Because Pinterest is a search engine like Google, that means you have to use the correct keywords so you get found on Pinterest and Google. Most people get their keywords wrong so it’s crucial you know how to use the Pinterest Guided Search tool to help you pick your most important keywords.
- Once you’ve identified your keywords you need to inject them in the following areas:
- Product titles & descriptions
- Your blog
- Your Pinterest business account
- Create and share content that your target audience, prospects, and customers will gobble up. This means helpful content vs. product pushing.
- Once you’ve written your blog post you’ll need to create images that you can share on Pinterest. The size and type of image is specific and critical for success on Pinterest.
- Create Pinterest boards that you’re target audience will love, want, and need. Helpful vs. all product or just your own blog posts.
- Manage your account on a daily, weekly, monthly basis. This includes measuring your results, buying ads if you want to be more aggressive, and finding ways to repurpose your content. Some of those activities you can put on auto-pilot which is cool.
Those are just the basics.
My course includes over 4 hours of instructional video tutorials and PDF lessons so it would be impossible to cover all the tactics, secrets, shortcuts, etc based on the time we have today.
But let’s take a closer look at those 7 and give you some practical tips you can use today
- Step 1 & 2: I mentioned setting up your free Pinterest business account and identifying your most important keywords. I could literally spend the rest of the webinar on this topic but that is not the best use of our time since all that info is available to you for free. The best way to get all the info is to sign up for Chapter 1 of my course. It contains critical foundational Pinterest marketing tips and tactics that frankly most people get wrong. Do yourself a favor, opt-in, watch the lessons and save yourself a ton of time.
Learn from those who have done what you want to do because they’ve done all the mistakes.
Step 3: Once you’ve identified your keywords you need to inject them in the following areas:
- Product titles & descriptions
- Pinterest business account
It is really easy once you know how. The best part of it is 99% of your competition will never do this, which means you can get found much higher in the search engine on Pinterest and tons more traffic than them.
Step 4: Create and share content that your target audience, prospects, and customers will gobble up.
One of the biggest struggles bloggers face is creating engaging content that their audience will consume. If you’ve read my blogs you know I have said this over and over, think helpfulness versus selling. If you start with that mindset it will make your life so much easier.
So here’s how to decipher what content your audience will find most engaging:
The first step is to go to the Guided search tool. The Guided Search Tool is like your detective. It’s telling you what people on Pinterest are looking for, planning for, and shopping for. So give them that.
Let’s say your blog or your niche is on nursery decor.
Step 1: Go to the Pinterest search engine.
Step 2: I’ll type NURSERY DECOR in the Pinterest search engine and let’s see what comes up.
Step 3: Notice the line of topics in the boxes listed under the Guided Search Tool. Pinterest is telling you as of right now those words or topics getting most traffic on Pinterest.
The first keyword or “topic” reading from left to right is the word with the highest traffic. The 2nd word from the left get the 2nd most traffic and so on. This is market intelligence folks.
So if you’re stuck about what to write then you need to make these topics a priority. You will write about:
- Neutral nursery decor
- Nursery decor for boys
- Nursery decor for girls
- French nursery decor
- DIY nursery decor
You get the idea? Because these are the topics people on Pinterest are looking for.
- Know that the words and topic results from the Guided Search Tool with the most traffic change over time and as the seasons and trends change. So keep up to date.
- If you ever want to see what blogs your competition is getting their most engagement on, go to your website browser and type in http://www.pinterest.com/source/websiteurl.com
For example, if you sell nursery decor your biggest competition will most likely be PROJECT NURSERY. To check out what Pinterest users are saving to their boards you just type http://www.pinterest.com/source/projectnursery.com and voila! These are the content that Pinners love most.
Then obviously take that topic, improve it and put your own spin on it. Don’t just copy it.
STEP 5: Images
Each social network is different – the images that drive high levels of engagement on one, won’t necessarily perform the same on another.
For example; on Pinterest the size matters. Make them vertical at least 600 wide x 900 pixels long. Don’t make them longer than 1,260 pixels because Pinterest limits the size on how they are viewed. The type of image also matters on Pinterest. If you think you can just slap on any image oh boy, that’s a huge mistake right there. For example, selfies are not going to work on Pinterest; never even think about pinning that.
Here’s another great Pinterest for business example:
If you’re sharing a recipe blog it’s best that you include step-by-step instructions.
If you’re selling women’s fashion give people a few different options for even higher engagement. Multi-product Pins can have 65% higher click-through rates and 50% higher checkout rates.
For your blog post images add; text, illustrations, a company URL or logo, and brand your images.
Choose one or two templates and use them consistently for all the images you create. This will help develop brand consistency in your images and make you stand out from the crowd to become more recognizable. A good way to see if you have a strong brand is this: if you removed the logo from your image would people recognize it’s your image?
There are over 100 billion pins on Pinterest so when adding your text here are 12 proven tips that will help your images stand out more:
- Don’t use more than 3 fonts. You’ll nauseate your readers.
- When choosing font sizes make your website URL font size the smallest.
- Add a text-overlay. Size is important so make sure the point size is legible. Make them at least 20 points. There is no 20% rule here like the other socials.
- Focus on the benefits or what they will learn.
In the image below we emphasized the word FOR BLACKHEADS. That is more important than the product keywords such as “baking soda and coconut oil mask”. Think about it. If the image was just baking soda and coconut oil mask people are going to think….who cares. Who cares that it’s a mask. There’s a gazillion masks out there. People want to know how it’s going to help them. What it will do for them. So obviously, the goal with this image is to reach an audience that cares about their blackheads.
5. Practice WIIFM. What’s in it for me? That’s how readers search and click on Pinterest.
6. Your image must be:
You must have those three criteria.
7. Maintain brand consistency by using the same colors in your logo, text, and even in your images.
TIP: Place your logo in the center top or bottom.
8. Over 80% of Pinterest users use their mobile device so make sure you check that your text overlay is easy to read on a cell phone. Make your fonts at leas
9. If you want to get more shares on your blog post create at least 5 different images with different text on each one. Here’s what I mean by that:
As you can see in the image below the title is the same on all five “5 NATURAL BABY FEVER REMEDIES FOR YOUR LITTLE ONE”. All these images are going in the same blog post.
But as you can see the headlines are all different and so are the images. This is how you get more shares to your blog posts and in addition, you get to see which headlines your audience responds to the most because Pinterest will show you how many saves each one receives. The best part? You don’t have to blog as much because you’re driving all these images to your blog post.
10. When writing your blog be mindful of how you write your content. Make sure you will be able to create checklists or infographics because those tend to do better than an image with just a text overlay.
Here’s an example of a simple infographic that is linked to the same blog post I showed you in the previous slide.
11. Another way to easily create more images (as shown below) is to use the same text but change your image to give your blogs a longer shelf life. The trick here is to make sure you pin them about two weeks apart from each other so Pinners think it’s a new post.
12. If you want to grow your email list you can do that easily with Pinterest.
The first step is you’ll have to entice pinners by offering them something for free they really want. Some examples are:
- Your favorite tools
The possibilities are endless.
Step 1: Pin an image of your freebie to your Pinterest account.
Step 2: Link your offer to an opt-in-page so you can collect more email addresses for your database. When users see that image on Pinterest and click on it, it goes to your opt-in page.
Step 3: Don’t just limit your images to one. Create a variety of images to get more traffic but more importantly, you’ll see what message and images people respond to the most. This is called split-testing.
That is how you grow your email list. It’s not complicated. However, I can’t emphasize enough how crucial your message and images are. If users don’t click on that image it doesn’t matter how great your freebies are.
These are just some of the ways you can create better, more engaging visual elements for Pinterest. There’s a ton more in my course with step by step, how to instructions and examples. You will literally learn the easiest and most cost-effective way to create your own images. I can even check your work if you want me to because I offer three-month email support so you never feel alone.
STEP 6: Creating your boards
One of the biggest mistakes I see bloggers make is that they try too hard to create pretty, clever titles. Let’s use the same example as we did earlier NURSERY DECOR. If you’re naming your boards like:
- Cutie Pie Room
- My Precious Sleeps Here
That might sound fun BUT it is not the way to get the maximum number of people to find your blog.
Who is ever going to type into a search bar: my precious sleeps here? Really? No one. Zero.
Let’s use the same example as we did earlier NURSERY DECOR.
When creating your board titles use the keywords. Keep it to 3-4 words max.
- Neutral nursery decor
- Nursery decor for girls
- Nursery decor for boys
- Simple nursery decor
- DIY nursery décor
Literally name your board: Neutral Nursery Décor and in that order.
This is how you optimize your boards. By injecting the keywords NURSERY DECOR. But the next step is to also optimize your board description.
Here are the guidelines for optimizing your board description:
- You have 500 characters maximum to work with.
- Add the board title in the first sentence of your board description.
- Add keywords that rank high on the first row of the Guided Search Tool
- Include a call to action (for example: shop, explore, discover) with a link to where they can get more information or buy the products.
Let’s use one of the board titles we created earlier: NEUTRAL NURSERY DECOR
Step 1: Take a screenshot of the Guided Search Tool.
Step 2: I would write my board description something like this:
Nursery Decor Neutral Ideas: Explore ideas about neutral nursery decor, room themes, dark wood, gender neutral ideas, paint colors (grey, cream) rustic nursery decor, modern nursery decor for newborns, and more! Shop our entire collection of neutral nursery decor at (add your website URL where they can find your products ) http://www.xxx.com
I made sure I included as many words from the Guided search tool. See how easy that was?
There are also other factors that goes into how your board ranks:
- The number of pins you save on the board
- If you have optimized it correctly
- The number of followers following that board
Step 7: The last tactic to drive more traffic to your blog is management:
There are specific things you have to do on a daily, weekly and monthly basis to maximize results from Pinterest. If you have a Pinterest business account it will reveal what content is getting the most clicks and engagement. In my Pinterest marketing for business online course I show you exactly which metrics you should look at and what actions you should apply. I I tell you what they are, in what order, show you how to do them and even give you a checklist. It is easier than you think.
- Pin at least 28 images every day.
- Every month look for group boards to join.
- Look at your Pinterest analytics at the end of each month and look closely at what pins are driving the most engagement. This is the kind of audience wants. So feed them more of it.
So in summary, you have learned:
- Get chapter 1 for free so you know how to:
- Open a Pinterest business account
- Identify the correct keywords
- Identify your keywords and inject them in the following areas:
- Product titles& descriptions
- your blog
- your Pinterest business account
- Create and share content that helps your target audience.
- Use the right size and the right types of images for Pinterest.
- Create Pinterest board titles that help you get found.
- Manage your account.
Bottom line folks, Pinterest is the best platform to help you drive traffic because of their love of bloggers, shelf life and consumer trends. So dominate it. Master it. When you’ve done that think of what other methods you can dominate next.
Ask yourself what is the best use of your valuable time?
Spreading yourself thin trying to do a little bit on a lot of platforms or mastering the one that can have the biggest impact on your business?
The biggest mistake you can make is to try to be on every social media network because there simply isn’t enough time to master all of them.
If you have a team that can do that for you great, but if you’re a solopreneur you have to be great at one social at a time. This is how I rank on the first page of Google as Pinterest expert or Pinterest consultant. It’s because I focused on accomplishing that specific goal. ONE GOAL AT A TIME. As a result I’ve never had to pay a penny for Google ads, saving me thousands of dollars. This is how our agency gets 98% of our business; it’s because we get found on the first page of Google. You can too if you follow my advice. Pinterest for business works when used correctly.
In my Pinterest Marketing for Business course you will learn everything from the basics to the most advanced Pinterest marketing ideas to; get more traffic, rank on the first page of Google, grow your email list and so much more.
Below is the 1-hour webinar video tutorial for bloggers. However many of these tips can be applied to other businesses. I trimmed the video at the end so you don’t have to listen to my sales pitch:)