As a Pinterest Management Expert I also regularly coach other Pinterest account managers. Here’s what I often hear “Hey, Anna. What should I tell my client about what types of content to pin. What types of boards should I create?”. A lot of times they are shocked to hear about why they should be pinning from other sources. Here’s the thing, if you don’t have a blog, or you have no intention of blogging, or you only have a handful of products you’re not going to get too far with Pinterest if all you do is pin your own stuff.
There are over 1.5 million businesses on Pinterest and with Pinterest going public in April 2019 there will be more and more competition. If you’re a solopreneur or small business you have to work like a Pinterest management expert and do all you can to get noticed.
One of the ways to get noticed on Pinterest is obviously to grow your number of Pinterest followers. One of the tactics to do that is to create a few boards that cover a broad range of interests to increase your chances of being followed. These boards do not have to be directly related to what you sell. This is counter intuitive for most people but this is how a successful Pinterest management expert has to work. It’s like meeting someone for the first time and connecting because you have similar interests.
As you begin chatting you’ll discover more about that person and voila you find you have something in common and you’ve just sparked a friendship! That’s how it is on Pinterest. As a business you want to be part of their shopping journey as they discover content that will help them improve their lives.
Here are some facts that you need to know about Pinterest users according to Pinterest and Millward Brown:
- They are trend seekers.
- 73% of Pinners use Pinterest to plan for the future
- 67% of Pinners will experience major life events in the next 6 months and will use Pinterest
- They are 2x more likely to celebrate events compared to the general population
- 45% plan for the holidays at least 2 months out; that is 21% higher than the general population
Unlike other platforms, Pinterest isn’t about killing time. It’s about finding something to do or buy. 72% of Pinners said they use the platform to find new ideas for their everyday life or hobbies — nearly double what people said about Google.
If you’re a business or a blogger you want to make sure that you are part of the Pinner’s journey of discovery as they save those pins. This is your goal right? By reaching Pinners at an early stage of their planning process, you start to build trust which is vital in digital marketing today.
Regardless of the demographics your business caters to look at Pinterest as a catalogue of ideas that connects people based on common interests. Bottom line: Winning big on Pinterest means giving your customers what they want, love and need for the future that they can take action on.
Pinterest Management Expert Tips and Strategies: 9 Ways to Get More Pinterest Followers with Seasonal Content in 2019
To help you get started I created a worksheet in your assignment that reveals the most popular holidays, seasonal celebrations and sporting events that Pinners are planning for. The worksheet shows you when to create these boards and the dates they end.
How to use the 2019 planner:
1) Use the thought starters in this planner to think about which seasonal and life moments work best for your brand and who you want to reach.
2) Remember, people start planning earlier on Pinterest than on other platforms, so we suggest getting your content live at least two-three months in advance of each moment.
This applies as well to countries outside USA. For example one of the most popular holidays in Australia is Australia Day which is celebrated on January 26, 2019. That means you need to start creating your boards on October 26th which is three months before the holiday.
3) For each moment, create boards as shown in the chart below to ensure you’re reaching Pinners just as they’re beginning to plan.
4) Decipher what types of blog, product, email marketing campaigns, or creative content like product photo shoots you’ll create so you reach them at the right time.
5) In order for your boards to rank high on the Pinterest search engine you want to make sure you apply the SEO tactics you have learned so far like a Pinterest management expert.
6) Continually add pins to the boards on a regular basis leading up to day of the event.
7) Use your “Sections” for organizing the most popular search terms. For example for St. Patrick’s Day create sections as follows:
- St. Patrick’s Day Nails
- St. Patrick’s crafts
- St. Patrick’s desserts
- St. Patrick’s outfit
8) Make sure to push your boards to the bottom of your Pinterest page when the holiday or event is over.
9) What products and other ideas can your business merchandise or display in your window displays and storefront to help people bring those dreams to life?
|Holiday | Event | Celebrations||Create Boards in the month of:||Push Your Boards Down on||Popular search terms|
|Big Game||Dec||Feb 4||Tailgate food, football party, game day food|
|Valentine’s Day||Dec||Feb 15||Valentine’s day cards, Valentine’s ideas for kids|
|St. Patrick’s Day||Jan||March 18||St. Patrick’s Day Nails, St. Patrick’s crafts, St. Patrick’s desserts, St. Patrick’s outfit|
|Easter||Jan||April 22||Easter egg decorating, Easter basket ideas for boys, Spring, Easter dinner ideas, Easter dessert|
|Mother’s Day||Feb||May 13||Mother’s day crafts for kids, Mother’s day cards|
|Memorial Day||Feb||May 28||Memorial day quotes, Memorial day food, Memorial day thank you, Memorial day desserts|
|Father’s Day||March||June 17||First Father’s day gift ideas, Father’s day cake|
|Graduation||March to April||May to July (depending on the area)||Graduation cap decoration, graduation pictures|
|4th of July||April||July 5||July 4th makeup, July 4th outfit for women, July 4th party ideas, July 4th desserts|
|Summer||Feb||July||Summer hair color, Summer bucket list, casual summer outfit, Summer dinner recipes|
|Back to College||May||Aug. to Sept. (depending on the area)||Dorm decor ideas, College Halloween costumes, college packing list, college apartment|
|Back to School||May||Aug. to Sept.
(depending on the area)
|100 days of school shirt, school lunch ideas, school supplies, lazy-day outfits|
|Halloween||June||Nov. 1||Halloween decorations, last-minute Halloween costumes, Couples Halloween costumes, Group Halloween costumes|
|Thanksgiving (USA)||June||Nov. 29||Mashed potatoes, turkey recipes, Thanksgiving appetizers, Friendsgiving|
|Black Friday||June||Nov. 30||Black Friday memes, Black Friday sale|
|Holidays||June||Dec. 31||Christmas decorations, winter outfits, Elf on the Shelf ideas, Appetizers for party|
|New Year’s||Sept.||Jan. 2||New Year’s Eve outfit ideas, New Year’s nails, New Year’s quotes, New Year’s resolution|
These Are Most Popular Life Moments Pinners Are Celebrating All-Year Round
Life moments, like a new baby or retirement, can happen throughout the year. These are key insights, creative inspiration and popular search terms that can help you reach the right people for every moment.
Pinterest management expert actionable tip: I recommend you create these boards as soon as you can since these special life moments are celebrated all year round.
|LIFE MOMENTS||Popular Search Terms|
|Wedding Season||Bridal shower ideas, Bachelorette party ideas, Engagement photos, Bridesmaid proposal|
|New home||Real estate, cleaning hacks, packing tips for moving, declutter|
|New baby||Maternity photography, Baby names, Food recipes, Nursery ideas|
|Car buying||Van life, Motorcycle, Luxury lifestyle, car accessories|
|Retirement||Retirement party decorations, retirement gifts, retirement quotes funny, retirement cakes|
|Gifting||Boyfriend gifts, Valentine’s day, DIY gifts, Teacher appreciation gifts|
Bottom line think helpfulness. By sharing inspirational and actionable content that serves your audience most important celebrations and moments this tactic will definitely help you increase your number of followers and reach new customers at the same time.
Do You Want The Ability to Work & Travel from Anywhere as a Pinterest Account Manager?
Find out how with my online course How to Become A Successful Pinterest Account Manager.
How can I help you get more traffic and sales?
If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me at firstname.lastname@example.org, a Pinterest management services and marketing expert about my Pinterest management services.
If you’re ready to launch your business on Pinterest or to learn more about how to correctly set-up your Pinterest business account, the best place to start is with my Pinterest Marketing for Business Course, Chapter one is FREE.