Okay so you might be wondering why we are talking about growing your email marketing list.
When someone reaches out to me about Pinterest management services one of the first things I look at is their website. For ecommerce I look at…
- the number of products they have
- their site speed
- their website design
- if they have a blog
- the buying process
- & more
On the very first conversation I always tell prospects that my goal as a Pinterest management services pro is to get them more visitors to their website. When I see that they don’t have a blog I know that they are not fully maximizing their potential on Pinterest. Without a blog it will make it harder for them to get traffic especially if their competition is blogging.
Pinterest Management Service Providers Must Offer Value Outside Of Just Pinterest Marketing
As someone who provides Pinterest management services I don’t just focus on Pinterest marketing. I look at everything that will ultimately influence conversion. My job is to always provide more value. I’m no different from any other business.
When Someone Visits Your Website They Should Say “Wow”
Since we are driving boat loads of traffic to their site, let’s make sure that the new customer is having a WOW experience as soon as they land on your website. If those clicks don’t convert into opt-ins or buys that is not a reflection on our Pinterest management services. We are responsible for driving qualified traffic in your targeted audience, if once they land on your site you do not make the sale that is on the business owner to improve their conversion rates. We go out of our way as Pinterest management services experts to help you. Here are some of the reasons for a low conversion rate:
- people don’t like the look and feel of your website because it’s outdated (BTW, your website better be more beautiful that your competition’s)
- people can’t find the information they need
- they don’t know who their target audience is; businesses are trying to be everything to everybody
- their website is not optimized for mobile
- people don’t understand what you are really selling
- your product images are of a poor quality
- your website design is too busy, cluttered and nauseating to look at
- people don’t trust you; you don’t have any helpful information (this is why having a blog is important)
- you’re not pointing out the benefits of the products (remember WIIFM)
- the checkout experience is difficult and the process takes too long
Pinterest Management Services Pro Reveals The Biggest Challenge for Small Businesses
One of the biggest challenges for small businesses is finding time to blog. Many simply don’t have the time nor the know how to blog. Blogging is not an easy task. So you have no desire to blog then one of the ways you can get more traffic with Pinterest is to grow your email list. How?
Well for starters email is still a tried-and-true marketing channel that shouldn’t be overlooked. Did you know that 89% of Americans check email at least once a day while 27.6% check their email 1-5 times a day?
So if you can leverage Pinterest to collect the names of prospective customers in an email marketing list then I say “go for it”! I definitely do.
Secondly, there are not a whole lot of conversations that take place on Pinterest and email marketing allows you to do so which strengthens relationships, loyalty, & trust. With email marketing you are attempting to build one-on-one relationships with current and future customers which will help you drive more traffic & sales.
How to Grow Your Email List with Pinterest
Bottom line; use email lists to reach your customers and drive them to your Pinterest content to your blogs, site, in order to drive more click thrus and repins.
So how do we do that?
Step 1. The first step is to entice pinners by offering them something for free that they really want. As always you want to craft your offer based on your target audience’s needs, values and struggles. Make it relevant to them. Some ideas are:
- E-book giveaway
- Offer a discount: For example a 20% on your first order
- Create VIP memberships or reward program
- Worksheets / Printables
- Free e-course
- Cheat sheets
- Step by step checklists
- A mini course or a 30-day challenge
- A Video training or tutorial
- Webinar or audio recording
- Your favorite tools
- A free 30 minute consultation
Step 2: Choose an email marketing service provider.
For example; MailChimp, Aweber, Constant Contact, Infusionsoft and so forth.
Step 3: The next logical step is for you to go into those programs, learn how to create opt-in boxes and then place them on your website and in your blogs. That is how you start collecting names and learning what your target audience likes and doesn’t like.
They say that someone has to see something seven times before noticing it and taking action. The mistake that a lot of people make is that they only include one or two opt-in forms on their site (often in their sidebar, which is easy to miss).
Here are three places you should be adding your opt-in forms on your website:
- Have an opt-in form or quiz above the fold. “Above the fold” is just anything that a user sees before having to scroll down on your site (which is considered “below the fold”). Here’s an example of my home page using quizzes with Interact.
- Pop up
- At checkout in your shop
Step 4: After you have successfully set-up your opt-in boxes it’s time to drive traffic to your opt-in pages. Pin the image on Pinterest and link this offer to an opt-in-page so you can collect more email addresses for your data base.
Here’s an example of my Pinterest image to promote my FREE 5 day Pinterest marketing course. When people see this image on Pinterest and they click on it, it will go to a landing page.
Step 5: Craft a welcome email that they will receive when they get their freebie.
When a person subscribes to you or signs up to an opt-in they should immediately receive a letter and the “gift” you offered in the opt in form. Keep it light, friendly and fun.
If You Want To Get More Traffic and Sales You Have to Think of Ways to Help Your Customers…It’s Not Just About Product Pushing
Bottom line; you need to have helpful content on Pinterest to earn trust. You can’t just push your products no matter how amazing your products are. If you don’t make the time to point out the benefits of your products in a meaningful way, people will choose to go with your competition.
Let me ask you…
Have you used Pinterest to grow your email list? If so, what did you do and how successful were you? Did you learn anything along the way that other businesses should avoid?
How can I help you get more traffic and sales?
If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me at firstname.lastname@example.org, a Pinterest management services and marketing expert about my Pinterest management services.
If you’re ready to launch your business on Pinterest or to learn more about how to correctly set-up your Pinterest business account, the best place to start is with my Pinterest Marketing for Business Course, Chapter one is FREE.