Pinterest Marketing for Business important information.
Pinterest Marketing Expert Reveals How to Use Pincodes to Sell More
What is a Pincode?
Pincodes are special codes you can create that allow Pinterest users to explore more of your boards including your profile page.
How do you create a Pincode via your mobile phone?
1. To create a Pincode for your profile:
Step 1: Tap on your profile image on the top right corner, next tap the red button “Create Pincode” as shown below.
Step 2: Your Pincode will download manually to your phone. Here’s what it looks like.
2. To create a Pincode for your boards:
Step 1: Tap on the board share button, next tap on the grey button (as shown below) “Pincode”.
Step 2: If you like the image you see, click Pincode. If you want to change the image, click “Change image”.
Step. 3: Your Pincode will download manually to your phone. Here’s what it looks like as shown below. Save the Pincode to your camera roll or computer and share it so people can find you and your ideas on Pinterest.
Who can use Pincodes?
Currently you must be in the US, UK or Canada and have a business account to create Pincodes.
What you need to know when using Pinterest Marketing for Business:
- When displaying your Pincode, the circular part of a Pincode should be a minimum of ~1.5 inches in diameter to be reliably scannable. Also keep in mind, if you’re printing the Pincode on a physical object, you’ll want to print the Pincode on a surface in a way that it will be legible.
- Make sure you own the rights to the image for your Pincode, as with any other Pin you create on Pinterest.
How can you use Pincodes to help you get more sales when using Pinterest Marketing for Business?
When you have printed your Pincode you can feature it in your store.
For example, if you’re selling winter shoes you can feature a Pincode that leads back to a board that features your new arrivals. This makes it easy for Pinners to see your collection before it goes out to the public.
Inspire your customers by showing them multiple ways your product can be used. For example, if you’re selling food products create a Pincode that will lead to a recipe page and showcase the different ways to use your food products. By being helpful you will sell more. Remember to combine inspiration with information.
You can feature Pincodes on your website, blogs, email marketing campaigns, marketing materials, and so on. Pinterest Marketing for Business is easier than you might think.
There you have it! You have just learned how to use Pincodes to sell more! Thanks Pinterest!