Pinterest Marketing Expert

Pinterest Marketing Expert Reveals The Best Tips for Food Bloggers

Pinterest is the go to place for many people when it comes to finding new food recipes. In fact food is Pinterest’s biggest category. If you’re a food blogger that’s great news but that also means you need my Pinterest Marketing Expert tips and a smart strategy to help you stand out from from over 15 billion pins that content creators have saved on Pinterest.

As a Pinterest Marketing Expert here are the most common questions I get asked by food bloggers:

1) What are 3-5 strategies you think every food blogger should be doing on Pinterest right now?

At the end of the day the objective is to always drive traffic to your site. So in terms of tactics and how to do that here’s what I recommend food bloggers focus on.

Pinterest Expert Actionable Tips:

a. Determine if your site is your site mobile-friendly?

b. How is your site speed? Speed is a huge factor. Check to see how it’s performing using PageSpeed Insights.

Bloggers spend so much time crafting great content yet they forget that the reader experience starts with their website. One of the things we tell our clients is to check their site speed – both desktop and mobile. Mobile is a priority since over 80% of Pinterest users use their mobile device.

c. Make sure your website is more beautiful than your competition. Professional, beautiful websites is vital. Having ads all over the place that is so obtrusive is a turn off.

d. Food and drink is the #1 category on Pinterest. It mirrors how fierce the competition is. Images are the first point of contact with a potential customer on Pinterest. How will you stand out? Pinterest Marketing Expert tip: You need to be consistent with your branding. The look and feel, the colors, the fonts, and so forth.

People will remember you more than your competition. When you are consistent with your branding across all your socials you will stand out.

Did you know that just by simply adding a logo to an image can get you up to 28% higher save rates? Add your logo or website URL to your pin on the bottom or top center.

Pinterest Marketing Expert

e. Have a niche. Don’t be everything to everybody. At the end of the day you want to be remembered as to go food blogger for ketogenic, for gluten free snacks, for under 250 calories recipes, and so forth. By having a niche it’s much easier to create content and a lot less expensive.

f. Leverage the food trends on Pinterest because that’s what people are looking for and plan your content ahead of time so your content gets found on Pinterest’s search engine.

g. Obey FTC rules.

2) What are some strategies that used to work on Pinterest that don’t necessarily play nice with the new algorithms?

Pinterest Marketing Expert Actionable Tips:

a. What used to work back then is a food blogger could continually loop their old pins. Pinterest prefers new content now.

b. If you want to promote old content it has to include a new image with new pin descriptions that are relevant to the reader today.

c. In the past you could just pin to any of your boards. Today, Pinterest prefers you save your content to your most important board first.

3) How far ahead should bloggers be starting to pin timely holiday content?

Pinners are big-time planners. They tend to start searching twice as early as people on other platforms, because Pinterest helps them decide where to shop and what to buy.

By reaching Pinners at an early stage of their planning process, you’re able to place your products or services in front of them at a time when they’re more open to possibilities.

Let’s take Halloween for example. Pinterest users start their search mid July.

Did you know that pins related to trending topics see an average of 94% increase in click-throughs? In addition pins with content specific to current celebrations and events have a 22% higher online sales lift.

Pinterest Marketing Expert

Pinterest Marketing Expert Actionable Tip:

I’d say publish your content at least three months before the holiday/observances begins. Pinterest is a search engine so you need to give your content time to simmer and rise to the top of the search engine.

For Christmas content people start looking 6 months before.

Bottom line; publish your posts when users are looking and planning so you connect with them in the early stages. You want to be part of the discovery so you build a relationship with your audience from the beginning.

4) Is it better to pin single recipes, or images that go to recipe roundup posts?

It’s best to save single recipe posts because you’ll get more traffic to your blog that way. People can narrow their search so it will be easier to find your recipe if it’s a single recipe.

5) What are the best times of day/week to pin food content?

Sundays and evenings are the best. It’s common sense isn’t it? Think of when your audience is most likely planning their meals.

You also want to save your first five content pieces to your most important board first starting at midnight UTC. So for example, since I am in PST I should be pinning at 5 p.m. PST so that my followers will see my first five pins.

The bottom line, pin on the weekends and evenings.

Pinterest Marketing Expert

6) How can bloggers leverage SEO on Pinterest?

First, they need to make sure they integrate the ARTICLE RICH PIN. Article Pins let you show the headline or title, the description and the author of your article or blog post.

Pinterest Marketing Expert Actionable Tips:

You need to inject your important keywords in your:

a. Blog

  • The title
  • Header and body
  • Meta descriptions
  • Alt-text image
  • Link internally

b. on your Pinterest page

  • Username
  • Business name
  • About section
  • Board title
  • Board description
  • Pin descriptions

Lots of places to apply SEO.  And it has to be done to win on Pinterest. Remember Pinterest is a search engine like Google not a social media platform like acebook.

7) Should I pin throughout the day vs. all at once?

Pinterest Marketing Expert Actionable Tips:

Never pin all at once. It may be easy for you to do that but you need to use a scheduling tool so that you stay consistent with pinning the same number of images everyday. 

8) How has Pinterest changed since it came on the scene?

They are now heavily promoting Promoted Pins. I believe they are preparing for an IPO.

In terms of technology they’ve invested heavily in the visual search tool and the Lens.

Pinterest Marketing Expert

9) Pinterest analytics: How can bloggers measure reach, etc?

Pinterest Marketing Expert Actionable Tips:

a. Make sure you set up your Google analytics correctly so you can see how much traffic you’re getting from Pinterest. Track your progress at the end of every month. Look at which posts are getting the most traffic. Do more of what is working. 

b. Pinterest recently came out with AUDIENCE INSIGHTS in the Pinterest analytics that compares your audience to Pinterest’s total audience.

Your total audience includes all users who have seen or engaged with any of your Pins in the last 30 days.

The Pinterest total global audience includes everyone who has seen or engaged with any Pins in the last 30 days.

10) What helps increase impressions and clicks on a pin?

First, people make such a big deal about impressions, it’s a vanity metric. Impressions are simply views. That’s it. It doesn’t mean people have taken action on them. I don’t put much value in it.

At the end of the day you want more clicks.  No clicks = no sales.

There are several things you obviously need to do to get clicks.

Pinterest Marketing Expert Actionable Tips: 

a. It’s starts with the images. Do they evoke the emotion that you want triggered? Beautiful images are hard to ignore. Master food photography.

  • Make the food the focal point of your image.
  • Images that show food in real-life situations have up to 8% higher click-through rates and 13% higher save rates.
  • Including step-by-step instructions can get you as much as 90% higher save rates.

b. Does the text overlay make it clear what the recipe is about? When you add text to the image have seen 23% higher click-through rates and 31% higher save rates.

Does the text overlay make you want to take action? For example, instead of just saying “Yummy Brownies”. Focus on solving the problem. If your target audience are those that are celiac for example they will want gluten free recipes. Make your title “20 Minute Gluten-Free Brownies”. You’ve solved two problems with the text overlay: 1) the time factor because your audience wants something quick and 2) you solved another problem by stating it’s gluten-free.

c. You have to master Pinterest SEO.

d. In your pin descriptions encourage people to share how their recipe turned out by adding a call to action. When people add thoughtful, positive comments about their experience with your recipe that triggers the algorithm that you’re content is important and should be seen by more people.

Pinterest Marketing Expert Question: How Can I Help You? 

If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me at anna@whiteglovesocialmedia.com, a Pinterest management services and marketing expert.

Pinterest Marketing Expert

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