Pinterest for Business Marketing Expert has big important and profitable news.
The Pinterest Marketing for Business Checklist of Tasks to Get More Traffic & Sales in 2018 (Free Printable) is here!
First, let me congratulate you for reading my blog post. You may just have something in common with some of the world’s best known billionaires like Warren Buffett, Elon Musk and Bill Gates.
The billionaire investor Warren Buffett links his success to reading. “Read 500 pages every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” He starts his day off by reading through dozens of newspapers, and devotes a huge portion of his day to his voracious consumption of books. Billionaire Mark Cuban spends up to 3 hours of his day reading books, and Bill Gates reads 50 books a year.
Their specific reading habits will make you dramatically smarter, and are highly correlated with building wealth and success. Here’s a fact: 1,200 of the world’s wealthiest people all read extensively. The right reading habits are also scientifically proven to fire up your brain synapses in unique ways and improve your memory and learning capabilities.
So I bring this up because without purposeful action and commitment you can’t expect to have more success. If you keep doing what you are doing today in 2017 again in 2018 you’ll continue to get the same results or worse might even start going downhill. As a Pinterest for Business Marketing Expert I literally read every day.
In a study performed by the British Journal of Health Psychology, people who set an intention by creating an action plan of when and where to workout had a 91% success rate in making time for exercise each week. The other groups had double the failure rate. The lesson? If you want to stick to this billionaire habit, consider setting up a designated reading time that’s non-negotiable.
Like all new things it’s smart to start with baby steps until it becomes a habit. If you take on too much too soon you will feel overwhelmed and when that happens you will most likely give up.
So, in this blog post I’m going to help you get through this organizational checklist so that your Pinterest efforts will pay off in 2018.
Listen I know that Pinterest can be complex. It’s truly a combination of art (your images), science (SEO) and business acumen (creating content your target audience loves). There are a lot of traps and pitfalls so if you are not doing the right things, the right way in the right sequence it will cost you time, money, frustration, stress, and more.
This is also a good time to clean up your Pinterest boards so that you start the year with the right type of content to attract new customers.
Do each step in the sequence I have laid out. If you do, it will save you a ton of headache because going back to fix mistakes costs time and money. That is not smart.
So let’s start 2018 with a bang!
Let’s begin folks!
Pinterest for Business Marketing Expert Reveals: Checklist of Tasks to Get More Traffic & Sales in 2018 (Free Printable)
Step 1: Set-up Your Pinterest Account
Remember I mentioned that Pinterest is part science? I’m talking about keywords here folks. I go over this in Chapter 1 of my Pinterest Marketing for Business Course. You can get it for free to ensure your account is set-up properly.
The video tutorials will help you:
- Set-Up Your Business Account For Success
- Optimize Your Pinterest Page to Rank High In Search Engines
- Fill In Your Account Settings Properly
Step 2: Create + Clean Up Your Pinterest Boards
We also want your boards to rank high in search when Pinners search for your type of product and that means you need to properly optimize your boards (Optimize means to garnish them with your carefully selected keywords). Keep the boards that have received the highest saves and clicks. Next, you’ll have to figure out which boards to keep and what new ones to create.
Go to your Pinterest analytics, go to your “Profile”, “Clicks” the last 30 day, and have a look at “Boards with the most clicked Pins from the last 30 days” as shown below. Pinterest will reveal your top 20 boards.
What to do with these 20 boards?
- Choose your top 5 boards to showcase first.
- Rearrange your boards in this order:
- Your products & services first
- Helpful boards
- Holiday & events boards
- Group boards
- Choose a board cover that’s consistent with your branding colors.
What do you do with the rest of your boards that did not show up in the top 20? Your goal is to get boards to rank high on Pinterest. To do that, edit your boards by doing the following:
- Optimize your board titles.
- Optimize your board description.
- Choose the correct category.
- Fill these boards with more pins.
- Choose a board cover that’s consistent with your branding colors.
- Are these boards going to attract your ideal customer? If it’s not what your target audience wants, loves, and needs then don’t make them public. Instead, make them a secret board. Do not delete them because you will lose your followers.
- If you have over 500 pins in your boards create “Sections” to make it easy for people to peruse through your pins. In addition it will give you additional SEO juice.
Step 3: Optimize Your Pins
a) Have a look at your top 50 pins. What can you learn? What types of image do you consistently see? Is it an infographic? A checklist? What pattern do you see?
The lesson here is to do more of what’s working.
Have a look at your pins and fix those didn’t get enough repins and clicks:
MAY 2018 UPDATE: Pinterest is in the process of completely revamping the RICH PINS feature and they don’t know how long it may take.
In the past the ARTICLE RICH PIN shows under the image, as shown in the image below.
What you may notice now is that your pin descriptions have been replaced by the RICH PIN.
You will only see the RICH PIN when you click the image as shown in the image below just below the price. What this means to you is that your pin descriptions are important more than ever before.
b) Edit the pin description using keywords so they get found when people are searching for your blog, products, services, etc. Use this template to help you craft your pin descriptions:
_____________________ (What is it?) _____________________ (Offer tips, advice or instructions. Does it solve a problem?) ___________________ (Call to action) _________________ (Name of board title) ____________________ (Unique & relevant hashtags).
HOT TIP: If the text overlay on your image answers the question (What is it?) add the most important details of the content in the first sentence.
In my Fast & Easy Way to Learn Pinterest Online Course I include templates for products, services, how-to recipes, fashion products, and more tips so your pins ranks high on Pinterest’s search engine.
b) Add the “website” source link. (BTW, your Instagram images should lead back to a page on your website where people can buy your stuff. Don’t use Pinterest to drive traffic to your Instagram page.)
Step 4: Your images
Visual content marketing has become the most powerful form of storytelling that a business can offer their target audience. How you use graphics greatly affects how you and your business are perceived. It’s kind of like meeting someone from the first time. People are judging you the first time they meet you, before you even speak.
A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face. Like it or not, judgments based on our appearance play a powerful role in how we get treated.
On average, readers only spend about 2 seconds looking at a print ad. Some say its 4 seconds, and others say 2. The exact number doesn’t really matter, the point is that you have precious little time to capture and keep someone’s attention.
Given the short amount of time you have to grab their attention, it’s important that your image
1) Grabs the Pinners attention, and 2) encourages them to check you out.
Visuals are powerful; they can make or break you.
- Visual content receives 94% more views than written content because people process images 60,000 times faster than text.
- 90% of the information your brain receives is visual.
- 65% of people are visual learners.
What this means to you is that using Pinterest effectively as a vehicle to reach new customers is more powerful and easier compared to many other social media platforms.
Using Pinterest well in your business could mean the difference between success and constant struggle.
And using Pinterest well, means having a well thought out and executed plan for your images.
On Pinterest certain types of images work better than others. What may work on Instagram doesn’t necessarily mean it will work for Pinterest. You have to know that ahead of time and use the correct images in order to drive boat loads of traffic to your website.
In my Fast & Easy Way to Learn Pinterest Online Course I reveal 11 types of images that receive the highest engagement on Pinterest.
I truly believe that your images are equally as important as using the right keywords. Look at all the images you have created to date and use this checklist to see how you can improve your images. Maximizing everything you do on Pinterest will help you not only stand out from your competition but help you get found on Pinterest’s search results.
Bottom line: Success on Pinterest is about providing great content. Pins should be helpful, compelling, creative, the right size and aimed at helping Pinners to take action on what interests them.
- Is your image branded?
- Does it have text overlay?
- Do you show your products in action?
- Is it actionable? Meaning can they download something for free? It is a DIY? Is it a checklist, a how-to, or a tutorial?
- Is the size at least 600 x 900?
As a Pinterest for Business Marketing Expert I know that keeping up with all your Pinterest activities can be overwhelming especially in the beginning so it’s important that you set aside time and to stick to that schedule.
In my Fast & Easy Way to Learn Pinterest Online Course you will learn what activities are a must and which ones are optional. You’ll know exactly what to do Monday to Sunday, in addition to your month end activities. I include a template to make it easy for you to do every month.
Learn from a recognized Pinterest expert: Pinterest has acknowledged me as Pinterest expert.
I have gotten my business onto the first page of Google in organic search using Pinterest. Just type “Pinterest expert” (as shown below) or “Pinterest consultant” right now and you’ll see what I mean.
No other Pinterest expert has shown the ability to do that. What that means to you is I know how to rank high to get more traffic that leads to more sales. And I show you how too.
I live and breathe Pinterest every day. I’m not just a wannabe blogger that talks about Pinterest. I manage accounts, I coach business owners daily, and I’m always learning and finding new ways to make things easier, better, faster. Yes, I’m very driven and a perfectionist (that’s why I named my company White Glove) because I believe in helping my customers the way I want to be helped. Don’t you deserve the best?
STEP 5: If you want to EARN MORE then you’ve got to LEARN MORE.
Stop trying / start doing.
First let me tell you what NOT to do. Stop saying I’ll try.
“I’ll try to take an art class”
“I’ll try to blog”
“I’ll try yoga”
“I’ll try to take a Pinterest course”.
When you use the phrase “I’ll try” you are excusing failure in advance. What you are really saying is that you’ll try but it probably won’t happen. Subconsciously it is failure language.
You’re going to have to do much better than “try” because learning and mastering a skill like Pinterest Markeding for Business doesn’t happen someday; it has to happen today, tomorrow and continuously if you are determined to maximize its value.
Copy the winners
If you want to learn something, you need to be able to model something or someone. You need to be able to see somebody who’s already done it. You need to be able to read about somebody who’s already done it.
One of the worst things you can do when learning is to start from scratch. With no foundation of what’s worked before you’re just making stuff up, which is the slooooowest way to learn. Who wants that?
Another is thinking, “Let me try a bunch of stuff. I’ll pin here and there and see what happens”. Really? Is that what you call learning? That looks more like time wasting than it does learning.
I encourage you to read about Pinterest experts who have already done what you want to do. Take a course from someone who has already accomplished what you want to accomplish.
Copy the winners folks.
Once you decide to take a Pinterest Marketing course, master what you have learned one step at a time. That means practicing daily. If you want to learn how to swim, you aren’t going to learn how by going to swimming lessons once a month. If you want to learn how to crochet, you aren’t going to learn how by watching it on YouTube once a month or even once a week. You’re going to have to do more than that.
If you want to learn something, you have to deeply immerse yourself in it over a period of time. It can’t be a weekend event, seminar, a free webinar or one-time course because our retention is low without on-going repetition and application.
Real learning is accomplished when you use up to date course materials and have access to them long term. That is why I offer lifetime access to my Pinterest Marketing for Business courses.
Stay up to date
My courses are continuously updated because I am always learning new things. It’s my responsibility as a Pinterest Expert to know about the changes Pinterest makes that could affect your business. Doing so allows you to receive more value long after you have invested in the course.
When people tell me Pinterest doesn’t work for them I know for a fact it’s because they are not putting in the time. They want the quick fix and expect to get great results. What great businesses do you know of that have been an overnight success? None.
What person goes on a diet and loses all their weight in a day?
I NEVER take a break from studying because I want to be the best. I set a Google alert for anything and I immerse myself in everything Pinterest related topics.
I remember Dr. Phil saying once “You can’t give which you don’t have”. So true isn’t it? Think about it.
Don’t tell me you can’t do something every day to learn and grow. Don’t tell me you don’t have 15 minutes a day to learn about Pinterest. If you really want to you can make the time.
Work hard, work smart = get results
You have to practice Pinterest constantly, at some level every day. And when people ask, “how did you get that pin to go viral?” You’ll tell them, “I worked at it every day.”
When people ask me how Pinterest contacted me to be one of their Pinterest Elite Experts “I tell them because I worked hard to get found on the first page of Google using Pinterest”.
How did I get on the first page of Google?
By blogging and sharing my images on Pinterest that then drove traffic back to my website.
I was blogging almost every day for several months; without pay. I knew one day my efforts would pay off and they have.
To this day being found by organic search on Google under the keywords “Pinterest Expert” and “Pinterest Consultant” is the main way I get all my business besides referrals. There’s no mystery or secret hidden in a vault. I got good at it because I did it every day.
Coaching and feedback
Next, once you’ve implemented everything you need to do for your Pinterest account, how do you know you’ve done it all correctly? You need to get feedback. If you want to become a world-class golfer, then you need a coach right? If you don’t get feedback how do you know you are maximizing your efforts?
Timing is everything
And lastly, set a deadline.
How quickly do you need to learn Pinterest? Is it something you’re going to master this month, this year, or this next decade? That is why checklists are included for you with each chapter. To help you set timelines. It’s your responsibility to set a timeline for executing those tasks. Without a deadline, you’ll never act or you’ll fall off track.
What are the consequences if you don’t master Pinterest by your target date?
Knowing the answer to those two questions will accelerate your learning. Otherwise if you move like a snail your competition will get bigger and stronger on Pinterest and take your sales.
Take a Pinterest course if you really want your business to grow faster.
There are Pinterest experts out there you can learn from. I’m not the only one. Don’t start from scratch.
Get feedback from a Pinterest expert who is actually managing Pinterest accounts.
And lastly set a deadline.
Please follow these guidelines and you will start to learn faster in 2018 and beyond.
Take my Pinterest Marketing for Business: The Fast & Easy Way to Learn course.
Do it now and avoid letting your competition get ahead of you.
Avoid trial and error and wasting time. The consequences are lost sales.
Why reinvent the wheel when I’ve done all the hard work for you? If you have any questions about my courses feel free to reach out to me at firstname.lastname@example.org
BTW, please be very careful working with so called Pinterest experts. Do they actively manage other people’s accounts? If they’re not helping people with Pinterest on a daily basis what is the basis of their expertise? How are they qualified to teach you anything?
I see so many internet marketers who claim to be an expert because they have designed a course.
Their primary business is selling courses, not managing Pinterest accounts, and certainly not coaching businesses about Pinterest. C’mon people don’t be fooled by these marketers who are in the business of just selling stuff, not managing business accounts. Check out their website carefully and see what types of services they offer – that should give you a clue. These services could be anything, such as using an interactive voice recording (ivr) phone system which means that the customer can call up whenever and have a shorter waiting time as they questions can be answered straight away.
Speaking to the tune of business, I was recently talking to a friend who was making use of Pinterest to connect with potential customers for her restaurant. She told me that she could spend money on content on Pinterest because of the savings she recently made on her business energy bills through a website like Usave. If you’re interested in making some savings yourself, try this website.