Pinterest Marketing Expert Reveals How to Correctly Use Hashtags on Pinterest: 7 Actionable Tips For Businesses
If there’s one thing you can count on Pinterest doing it is constantly changing. Their stated goal is to improve the user experience. That means you better make an effort to stay up to date with those changes if your goal is to use Pinterest to drive more traffic and sales otherwise you’ll fall behind.
Pinterest has from its beginning in 2010 never been a fan of hashtags. They have gone on to say that it confuses the Pinner’s experience and affects how you rank on their search engine.
But this past week after attending a Pinterest webinar hosted by Tiffany Black, Head of Content Business Development and Corporate Development at Pinterest, they now say hashtags are welcome on Pinterest. Apparently one of the reasons they decided to welcome hashtags was that major brands want to use them because they are a common practice in marketing.
Moving forward hashtags will improve your searchability. By including a hashtag in your pin descriptions, you can possibly get in front of people who may not see your pin otherwise.
Here’s how to use hashtags on Pinterest based on my Pinterest marketing expert experience: 7 Actionable Tips For Businesses
1. Hashtags are only clickable in your pin descriptions.
2. If the hashtag is more than one word make it easy for Pinners to read by capitalizing the first letter of each word. For example instead of #weddingflowers you would type #WeddingFlowers
3. Don’t stuff a bunch of keywords into them like you would on Instagram. Don’t use more 20 hashtags in your pin descriptions because it looks spammy and Pinners will lose track of what you’re saying. This is a turn off and they will quickly skip your pin in search of a less cluttered pin description. This is a Pinterest Marketing Expert tip.
4. Choose hashtags that are relevant and in keeping with the theme of your pin. To find the most popular hashtags start by typing in # then the keyword (as shown below) that you might typically use in your pin descriptions to see which ones are closely tied to your content.
Note: sometimes this works on mobile and desktop and other times it doesn’t. Remember that Pinterest is always making changes to their site so don’t be surprised if this works or not.
5. Branding your Pinterest page with your own special hashtag can help an idea or new product catch on. By branding pins about a new product, you can break this information into separate streams of information and give people an easy way to share information about that product or idea. More importantly creating your own unique hashtags means you’ll be driving the traffic to your content and not your competition.
Here’s an example of how Topshop uses their own unique hashtag as shown below.
6. Even though hashtags are not clickable in board titles and board description there’s nothing wrong with creating a branded hashtags for your board titles or board descriptions. As you can see below #Topshopstyle shows up in search results under “Boards”.
This doesn’t mean you should make your board titles all hashtags because you don’t want to take a chance that your boards not getting found on Google. Most people are not in the habit of using hashtags when using Google’s search engine.
7. Do your best to include the hashtag in a sentence to avoid your pin description looking messy and to make room of other relevant keywords so you get found on top of Pinterest’s search engine.
Here’s an example from Topshop:
Share your looks with #TopshopStyle to feature in our gallery. Shop the product tags below the images or see new in here at http://www.topshop.com/en/tsuk/category/new-in-this-week-2169932/new-in-fashion-6367514
Pinterest hasn’t officially released any information yet on their site about the best ways to use hashtags. As a matter of fact they have not mentioned it anywhere which is why I am being very conservative about how to use them for now.
Just like any marketing effort, you need to use all of the tools at your disposal to spread the word about your brand and hashtags are a good tool to use. Use them whenever relevant, put them on your website, and include them in your company’s promotional materials.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact us about our Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my
Pinterest Marketing for Business course. Chapter one is FREE.