This is a continuation from “Pinterest Unveils It’s New Look In Time For Spring Part 1)

4.


Photo 4a: Pinterest Old version of the social sharing buttons and the visual layout when you click on a pin (image).


Photo 4b: New version of the social sharing buttons and the visual layout when you click on a pin (image).

  • in the Pinterest new version they have added a “WEBSITE” button which is fantastic for websites because I believe this feature will help businesses increase their referral traffic. In the old version you had to click on the image twice which some users may have not always been doing. The new website button is front and center which gives importance to the original source of the image and makes it more obvious for pinners where they can purchase the items.
  • the old social sharing buttons were clearly revealed in the old version. In the new Pinterest version they have made this look cleaner by replacing it with a “SHARE” button. Note: you will have to click on the share button for the social sharing buttons to show up.
  • in the old version it would show a) a box with a preview of additional pins from that board were the image was pinned. This appeared on the top left corner (as shown on photo 4a above). Furthermore there were additional sections on the bottom of the page showcasing where the image was pinned onto, who the original pinner was and the source of the image.
  • in this section I thought was a bit too much information and confusing for the user so I’m glad they groomed this better and made it a little more obvious. The new Pinterest version shows a longer preview of the board of where the image was pinned onto. Underneath the image description you will see where this image was pinned from.
  • the new Pinterest version also features a “People who pinned this also pinned” feature and it is exactly what it sounds like. It shows pins that other users have also pinned featuring the same type of images. I believe this feature helps boosts a sense of common interests withing the community of Pinterest. This feature also makes it easy for users to add additional pins onto the same theme board.

Photo 4c: New Version


  • I can almost guarantee you that most likely you will not see this feature right away because it isn’t obvious. When I accidentally hovered (4c: refer to black arrow) this is what popped-up. It reveals the website address of where this image was extracted from. It’s a good thing they have the “WEBSITE” bottom clearly displayed above the image. The tiny flag on the right of this pop-up is how you can report a pin.


5.

Photo 5a: Pinterest Old version


  • In the old version you had the option of changing the board cover two different ways. On the Pinterest home page when you hover over a board or when you went to the “EDIT BOARD” as shown above referring to the yellow arrow.

 

Photo 5b: New version


  • In the new version it is only available on the Pinterest home page when you hover over the board. The title has also been changed to “CHANGE COVER” instead of “SET COVER BOARD”.
  • In the new version they have added a “GET STARTED” tab which replaced the drop down menu called “FOR BUSINESSES”
  • Pinterest also listened to the feedback of their users saying that they lost their place pretty easily when using the site, so now the “Back” button on your browser takes you back to where you started, regardless of how deep down the Pinterest rabbit hole you were.
  • On the back end, Pinterest says they’ve also rebuilt the foundation of the site, which should make it more stable and reliable for users as well as easier for them to make upgrades in the future.
  • The new version of Pinterest is only available on the desktop for now, but will soon be rolled out to Pinterest’s iOS and Android apps, says Jason Wilson, Pinterest’s lead product designer.
  • Once you have decided to use the new version of Pinterest you cannot go back to your old version.  There is no going back and forth between versions.

 

To be continued…see “Pinterest Unveils It’s New Look In Time For Spring (Part 3)”

Of all the new changes Pinterest has made which one is your favorite? Comment below.

 Thank you!

 

6 Comments on Pinterest Social Media Marketing Unveils It’s New Look In Time For Spring! (Part 2)

  1. cb
    March 21, 2013 at 5:02 pm (6 years ago)

    very very nice

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