AVOID THESE 5 BIG PINTEREST MISTAKES AND DRIVE MORE TRAFFIC TO YOUR BUSINESS
If you’re serious about social media marketing and maximizing the time spent managing your Pinterest account then you’ll want to avoid making these pinning mistakes.
Doing the right things the correct way on Pinterest helps you look credible and competent, getting them wrong reflects poorly on your business.
Here are the 5 most common Pinterest social media marketing mistakes businesses make:
1) No pin description
Pinterest is much more than pinning a bunch of pretty pictures. In order to for your images to rank higher within the Pinterest search engine (something you want as badly as a first page google organic search ranking) you have to include at least one sentence describing your image.
Give pinners a reason to repin your image and tell them clearly what value they can derive from the pin such as the educational “how to” tip, recipes, DYI ideas, time saving ideas etc. It really doesn’t have to be complicated. See the example on the image below.
If you’re repinning create your own pin description and make it your own.
Quick & simple curled hair tutorial. This short, to the point description tells the reader exactly what benefits can be gained from this pin.
2) Pinning images all at once
Pinning a bunch of images all at once will annoy your followers. In addition there’s less chance of your images getting repinned.
My secret to pinning images is to pin one image every half an hour on the best days and times that you think your audience will be on Pinterest. There is no black and white rule as to the best days and times – it all depends on your industry and your target audience. Social media marketing is a science.
For example, if you’re targeting realtors you’ll probably avoid pinning most of your images on Saturday and Sunday because that’s when most realtors are showing properties – hello. Pin your images in the evening instead and preferably after dinner time when they are more likely to be at their desk checking on email etc.
If you want to model yourself after successful brands on Pinterest know that they pin a minimum of 60 original images per week.
3) No images on boards
This is a lazy way of managing your Pinterest account and it’s so unappealing. If you simply don’t have the time to add images on your boards then use the secret board feature.
4) Too much self-promotion
Practice the 80/20 rule. 80% of your images should inspire, teach, educate or help your target audience in some way with the main goals and problems they typically face. 20% of your pins can be directly about you / your products. A good example of that is photo 4B below. Instead of just showing your product it’s better to give them ideas on how to successfully use your product. That idea represents the social in social media marketing. Give some value.
Pinterest is about inspiring people to buy your products but you can’t do that by just pinning the product itself as shown on photo 4A below. Can you honestly say you’re inspired by this image?
4A: Boring – product only focused.
4B: Interesting – customer focused because it provides useful ideas on how to use the product.
5) Way too many hashtags
Seriously, way too many hashtags are absolutely annoying. Yes, I do believe that they’re important but limit them to two hashtags at the most.
What else would you add to this? Comment below