What is Pinterest?
Most people think that Pinterest is social media network, it is not. It’s more like a search engine like Google. Just like on Google your goal is to have your website rank on the first page of organic search under your select keywords, it is the exact same for your Pinterest page.
What do people do on Pinterest?
People on Pinterest (your customers) are looking for things to buy to improve their lives. People on Pinterest are called “Pinners”. Pinners save your product and blog posts based on their interests such as; food and drink recipes, home decor, DIY crafts, holidays and events, gardening, design, hair and beauty, fashion, health and fitness, pets, weddings, travel, social media marketing, and more!
Why should you grow your business with Pinterest?
If your customers and those you want to attract are the Millennials, Moms, and women then you need to be on Pinterest. The largest audience on Pinterest happens to be the Millennial moms. That’s important because they comprise the fastest-growing consumer segment in America and according to Accenture Millennial buyers are projected to spend an annual $1.4 trillion by 2020.
As a matter of fact…
- 93% of the people on Pinterest have used Pinterest to plan for purchases. People are on Pinterest with a buying mindset and they are future oriented.
- 87% have purchased something because of Pinterest
- Pinterest users shop more often and spend more than any other social network. (Source: Comscore)
- Pinterest is because Pinterest can help you rank on the first page of Google under your most important keywords. What that means to business people is getting more traffic and a better quality of traffic because they are self-selected, plus it’s free. Imagine if your shop was # 1 on Google when people searched for products and services. That would be pretty cool, wouldn’t it?
So if you’re thinking OMG, not another social network, I suggest that you make Pinterest your #1 social network because it is the one most directly tied to commerce.
How is Pinterest different from other social media platforms?
What makes Pinterest different from other socials is that users have a buying mindset when they are on the platform. People go on Pinterest with their wish list of stuff they want to buy. You don’t have to force it on them; it’s their natural behavior on this search engine like platform.
It’s not a social network like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and so on.
Every year; Silicon Valley titan Mary Meeker puts together a detailed Internet trends report which provides an in-depth look at Internet growth and consumer behaviors across key marketing touchpoints. The May 2017 report revealed Pinterest is the best place to browse for products to buy, when compared to Facebook, Instagram, Twitter, and Snapchat.
What that means to you is that if you’re not on Pinterest selling your products you are missing out big time.
Why do bloggers do so well on Pinterest?
Pinterest is not just for businesses who want to sell stuff. Over 14 million articles are being pinned on Pinterest every day. Publishers like BuzzFeed claim that Pinterest is their 2nd source of social traffic.
Blogging is a lot of work. Bloggers are continuously finding the latest tactics to boost their blog traffic.
What if I told you that on Pinterest your blog content continues to work for you long after you’ve pinned? This does not happen on Facebook and Twitter.
You see your content has a shelf life.
Source: Hubspot: http://bit.ly/2dkshNd / B2C http://bit.ly/2dyGZ8A
What I mean by shelf life is that at some point after you save your images, tweet or post, people stop engaging with it. On Pinterest, your pins (& blog posts) continue to work long after you post them which increases your odds of engagement and that could mean more click throughs.
No matter how you look at it Pinterest delivers measurable business results!