What is Pinterest?
Most people think that Pinterest is social media network, it is not. It’s more like a search engine than a social media platform. The content you see on Pinterest, the images & videos are referred to as “pins”.
What do people do on Pinterest?
People on Pinterest (your customers) are looking for things to buy to improve their lives. People on Pinterest are called “Pinners”. Pinners save your product and blog posts based on their interests such as; food and drink recipes, home decor, DIY crafts, holidays and events, gardening, design, hair and beauty, fashion, health and fitness, pets, weddings, travel, social media marketing, and more!
Why should you care as business?
75% of the content you see on Pinterest comes from businesses. What that means is that you have an opportunity to reach new customers because the Pinners are all shopping for something.
When Pinners save your pictures on Pinterest it gives your business more brand exposure because all the people who follow them now see your stuff. And we’re pretty sure your customers are already on Pinterest. If you want to see what people are saving from your website type http://www.pinterest.com/source/yourwebsiteurl.com
Soure: Stats from Michael Akkerman’s presentation at Curalate Summit 2016
Where are your customers?
If your customers and those you want to attract are the Millennials, Moms, and women then you need to be on Pinterest. The largest audience on Pinterest happens to be the Millennial moms. That’s important because they comprise the fastest-growing consumer segment in America and according to Accenture Millennial buyers are projected to spend an annual $1.4 trillion by 2020.
Why you should choose Pinterest over other social networks to sell your stuff.
What makes Pinterest different from other social networks is that users have a buying mindset when they are on the platform. People go on Pinterest with their wish list of stuff they want to buy. You don’t have to force it on them; it’s their natural behavior on this search engine like platform.
It’s not a social network like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and so on.
Every year; Silicon Valley titan Mary Meeker puts together a detailed Internet trends report which provides an in-depth look at Internet growth and consumer behaviors across key marketing touchpoints. The 2016 report revealed that 55% of Pinners use the platform to find and shop for products compared to only 12% on Facebook and 12% on Instagram and Twitter comes in at 9%. Think about that…people on Pinterest are more than 400% more likely to shop on Pinterest compared to the other socials.
What that means to you is that if you’re not on Pinterest selling your products you are missing out big time.
Why do bloggers do so well on Pinterest?
Pinterest is not just for businesses who want to sell stuff. Over 14 million articles are being pinned on Pinterest every day. Publishers like BuzzFeed claim that Pinterest is their 2nd source of social traffic.
Blogging is a lot of work. Bloggers are continuously finding the latest tactics to boost their blog traffic.
What if I told you that on Pinterest your blog content continues to work for you long after you’ve pinned? This does not happen on Facebook and Twitter.
You see your content has a shelf life.
Source: Hubspot: http://bit.ly/2dkshNd / B2C http://bit.ly/2dyGZ8A
What I mean by shelf life is that at some point after you save your images, tweet or post, people stop engaging with it. On Pinterest, your pins (& blog posts) continue to work long after you post them which increases your odds of engagement and that could mean more click throughs.
No matter how you look at it Pinterest delivers measurable business results!
Are you ready to supercharge traffic and sales with Pinterest? Start here.
MIND BOGGLING STATS ABOUT PINTEREST & BUSINESS IMPACT
Not convinced to add Pinterest to your marketing mix? These mind blowing Pinterest statistics, case studies and infographics will set you straight.