Pinterest is not just about pinning a bunch of pretty pictures. Just like building a house is more than picking a nice design. Pinterest social media marketing is now a science just like building a house is.

The first step is to properly set-up your account. To do it right,  follow and complete this comprehensive checklist. You won’t find this information anywhere else.

PART 1) Set-up Your Pinterest Account

blank-checkbox-pinterest Join as a business

blank-checkbox-pinterest Create your “username”. This will be the name of your Pinterest URL. Do not just use your business name because there’s no search engine benefit to that. Add keywords to your username that relate to your business. You have up to 15 characters to work with.

blank-checkbox-pinterest Install “pin it” button bookmarklet

blank-checkbox-pinterest Edit your “Settings”

  • Complete “Basic Information”

  • Complete “Email Notifications”

  • Complete “Social Networks”

blank-checkbox-pinterest Pinterest Home Page

  • Upload your “profile” picture: Use a professional head shot or logo. Make sure it’s 72dpi and sized to 160×160 pixels.

  • Choose your “profile name”. This would be your business name. You have up to 37 characters to use that will visibly show.

  • Complete “About” section. Go here for tips (see section #3 )

blank-checkbox-pinterest Confirm Pinterest Email Verification

blank-checkbox-pinterest Verify your website


PART 2) Create Pinterest Boards

blank-checkbox-pinterest Go to “Create A Board”

  • Create Board Title Name

  • Complete Board Description:

    a) catchy titles & keywords that resonates with your target audience

    b) make the names searchable (go to Pinterest’s “search” engine and see what comes up)

  • Choose Category

  • Choose “Secret or not”

blank-checkbox-pinterest Arrange boards around a theme or colors on the grid layout

blank-checkbox-pinterest Create 5 boards with 5 images each

  • Set Board Cover Image

blank-checkbox-pinterest Create a few boards that cover a broad range of interests : Research on which type of items Pinterest users interact with the most

blank-checkbox-pinterest Create these types of boards using social media marketing tactics to get more followers and click thrus:

  • Tips & tricks

  • Tutorials

  • Quotes

  • Infographics

  • Product in motion

  • Products or services

  • “Suggestions” board where users and customers can post photos of things they’d like to see you incorporate into your product, service, or company culture

  • Showcase “community service”, charities that you participate in

  • Highlight your company perks: ask employees to snap some pics of their favorite aspects of your co. culture

PART 3) Adding Pins

blank-checkbox-pinterest Repin images

  • Pin from various sources rather than one specific site

  • Do not pin more than 10 images at one time or you might turn off your followers

  • Repin images with the most number of repins (Go to “Popular” tab on Pinterest)

  • Pins that go viral are visually startling, unique, funny, or helpful:

    a)Make sure to complete “board” category

    b)Edit description using keywords to ramp up your SEO

blank-checkbox-pinterest Upload your own pin

  • Go to “Add Pin”:

    a) complete “board” category

    b) Edit Description

      • Choose specific keywords that could show up in search – as a social media marketing consultant I help customers with this critical element

      • Combine a call-to-action pin description which brings an 80% increase in engagement.

      • Use #hashtags (no more than 2-3)

      • Add these words to get you more repins

      • Add price if applicable. Pins with price get 36% more likes than without

      • Description that contain about 200 characters long are the most repinnable

      • Taller images are more repinnable

      • Do not use bitly. Pinterest thinks you might be spamming.

  • Tutorial & guide/DIY & recipe pins see a 42% higher click through rate

  • Pins related to trending topics see an average of 94% increase in click throughs

  • There’s science behind what images gets the most repins.


PART 4) Boost Pinterest Traffic

blank-checkbox-pinterest Invite friends via email

blank-checkbox-pinterest >Go to “Find Friends”

  • Follow friends from Facebook & Twitter

blank-checkbox-pinterest Follow Pinterest users

blank-checkbox-pinterest Follow Individual boards

  • Choose boards with the most followers

blank-checkbox-pinterest Be social and do the following:

  • “Like” a pin

  • “Comment” on a pin

  • “Tweet” a pin

  • “Share” on Facebook

blank-checkbox-pinterest Share favorite images

  • With Facebook friends & fans

  • Tweet it

blank-checkbox-pinterest Promote more of your popular pins (check your “Analytics”)

blank-checkbox-pinterest Which boards people are following? Pin more images on those boards

blank-checkbox-pinterest Reward your best followers

blank-checkbox-pinterest Track which days brings you most followers & repins

blank-checkbox-pinterest Best time to pin: 11am-1pm & 5pm-11pm

blank-checkbox-pinterest Best day to pin: Sundays

blank-checkbox-pinterest Worst days to pin: Long weekend Holidays

blank-checkbox-pinterest Pin 10 images/day (spread them out throughout the day – every 30 mins to 1 hr. per pin) It’s wise to use a scheduling tool for this so you’re not glued to your computer all day and night. For the least expensive Pinterest scheduling tool I recommend  All top performing Pinterest social media marketers
blank-checkbox-pinterest Add “Follow me on pinterest” button/icon on all your social accounts

blank-checkbox-pinterest Add “pin it” button on your website

blank-checkbox-pinterest Add rich pins

blank-checkbox-pinterest Add free Pinterest tab on your Facebook page.

blank-checkbox-pinterest Invite others to contribute to your boards

blank-checkbox-pinterest Hold “Pin To Win” contests

blank-checkbox-pinterest Read your Pinterest emails

  • Follow a minimum of one board who repinned your pin: Thank Pinterest users in the “comment” box for repinning on the image they repinned

  • Follow back those who followed you

blank-checkbox-pinterest Thank those who pinned from your website. This will give you an idea on who your influencers or brand ambassadors are. To find out enter

PART 5) Freshen up your Pinterest page

blank-checkbox-pinterest Place boards that reflect the season or holiday on the first row

blank-checkbox-pinterest Freshen up Board Cover Image once/month: Color coordinate your boards

blank-checkbox-pinterest Once you have over 100 boards arrange your boards in alphabetically order

PART 6) Tracking traffic

blank-checkbox-pinterest Google analytics-get in there and look to see how much traffic is coming to your website from Pinterest. Study the data and the dates and trends.  What does it teach you?  Act accordingly.

blank-checkbox-pinterest Pinterest Analytics

If you simply don’t have the time to manage a successful Pinterest account email me at or call me at 778.558.9412

Let’s talk about outsourcing the management of your Pinterest account to me.

Together we’ll establish your goals for Pinterest / effective social media marketing and I’ll work in harmony with your business strategy.



Did we miss anything? If so, what would you add to this?

follow-me-pinterest We appreciate the follow.

12 Comments on The Complete, Practical Guide To Creating And Managing Your Pinterest Business Account

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