BOTTOM LINE: HOW TO GET MORE REPINS AND ATTRACT MORE PINTEREST FOLLOWERS
They say that picture is worth a thousand words but Pinterest is not just about pinning a bunch of pretty pictures. There’s an actual science to it. Social Media Marketing is now a full blow certified profession.
Be sure to check out the links below and read the important information based on social media marketing research and case studies that show exactly why people like, repin, and share certain images more than others.
Here are the most common questions I get asked about pinning and repinning:
1) What should I repin?
- Pin from various sources vs. one specific site or Pinner. You’ll get more visibility this way.
- Pinterest users are trend seekers so repin what’s trending right now. Go to the search engine and click on the search (as shown below) this will come up. Cool right? From my experience, when I use this in my repinning strategy for my clients I notice it changes every hour.
- Repin images with the most number of repins (Go to “Popular” tab on Pinterest as shown below).
2) What should I include in my pin descriptions?
Make the time to edit you pin description.
a. Choose specific keywords that could show up in the Pinterest “search engine” as shown below. For example, if you’re pinning a slice of pumpkin pie make sure to include the words “recipe”, “from scratch”, “dip”, “cupcakes”. Make sure that the keyword is in keeping with the content, don’t just stuff the keywords.
b. Combine a call-to-action pin description which brings an 80% increase in engagement. Ask them to take action on the pin.
c. Avoid using hashtags. They won’t help you get found and according to Pinterest, it confuses Pinners.
d. Add these words to get you more repins.
e. Do not use shortners like bitly. Pinterest thinks you might be spamming. As a result, when you click on the image a pop up box that says “Blocked Link” pops up.
3) What kind of images should I be pinning?
a. Taller images always receive high engagement.
b. Tutorials, how-to’s, step by step, DIY! Check out this pin we created for a client. In 2 weeks it received more than 3.4 thousand repins and saved to
c. The science behind what images gets the most repins. http://bit.ly/17m09QP
- Images with multiple colors get repinned 3.25 times more than the ones with a single dominant color.
- Medium lightness is repinned 20x more than very dark images. Don’t post images that are too light or too dark, stay natural.
- 50% color saturation receives a whopping 10 times more repins that images totally de-saturated.
- Red beats blue. The winning combination is red, orange and brown as these images are receiving 2 times the number of repins as the blue ones.
- Images with less than 10% background get 2-4x repins than images more than 40% of white space.
- Images without faces sport almost 25% more repins. Only 20% of images on Pinterest feature a face.
- Images with smooth texture are repinned 17x more than images with a rough texture
4) How many images should I be pinning? Pin 60 images per week. Here’s why http://bit.ly/13kwAPr
5) When should I be pinning?
- Pin daily especially after dinner time and from my experience Sundays are the best day to pin. Depending on who your target market is, ask yourself what day and time do you think your audience is engaged online?
- Holiday long weekends are considered “slow times” from my experience. That’s when Pinners are most likely taking action on your pins:)
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
Click below to follow my Pinterest tips for brands, businesses, bloggers and marketers.
Follow Pinterest Marketing Expert Anna Bennett | Pinterest Account Management Services| Pinterest Consultant’s board Pinterest Tips For Business by Pinterest Marketing Expert Anna Bennett on Pinterest.