Social Media Marketing Success Tips:
Keyword Mistakes That Will Ruin Your Business Pinterest Page
Vancouver Pinterest consultant Anna Cadiz Bennett of White Glove Social media says…
“Selecting the correct keywords and applying proper SEO tactics are critical for getting the high organic search rankings necessary for driving large volumes of traffic to your website.”
Prospective customers will find you in their searches online by typing keywords into their search bars. You want your Pinterest page and or web page to come up on the first page of those search results.
That is what search engine optimization (SEO) is all about.
Using specific keywords will increase your chances of being found and followed on Pinterest too. If you’re using Pinterest for your business figuring out which keywords to use will take longer than just pinning away – I so get that. And it might even take some fun away from building your boards because you’re being forced to think about what keywords to add into your descriptions but I’m here to tell you that it’s worth it and that this is a significant part of social media marketing success and what it takes to run a successful Pinterest account. It’s work and there are no shortcuts. The flip side is that most people are lazy or they don’t know how to optimize their Pinterest page so if you do it, you will gain an advantage and more people will find your boards.
Using Pinterest for business isn’t just about pinning a bunch of pretty pictures. There are several key tactics you need to apply in order to get as many followers as quickly as possible.
So how do you choose a keyword? Here’s one of my most powerful & proven tips based on how most people search on- line and in Pinterest. I highly recommend you use to get you more followers!
Here’s an example:
Say you uploaded a new image or repinned an image that shows your how to apply smokey eyes? You want lots of people to find you if they search for “how to apply smokey eyes”. This is how you figure out what keywords to use in your board titles, pins etc so that you will be found when people search.
The steps are:
get a pen and paper
jot down the words you think a Pinterest user would use to search for “how to apply smokey eyes”
The photo below shows you what appeared when I searched using the keyword “makeup”. What stood out for me are the words “makeup tutorial” because these are the words that I think will help find out “how to apply smokey eyes”.
Example #1: Keyword “makeup”
I tried another search and entered the keyword “eye” in the search box. What stood out for me are the words “eye makeup” but I’m not exactly thrilled with that word either because it doesn’t include any words that would indicate that it’s a lesson, a how-to or a tutorial.
Example #2: “eye”
The third search I did was the word “smokey” and this is what came up:
- smokey eye
- smokey eye shadow
- smokey mountains
- smokey makeup
- smokey eye for blue eyes
Just like the previous example this does not include any words that would indicate that it’s a lesson, a how-to or a tutorial.
So I dug deeper and tried the keywords “how to smokey” and this is what showed up:
- how to smokey eye
- how to smokey eye videos
- how to smokey eye shadow
Now we’re getting closer and in this case the winning key words for me would be “how to smokey eye”. I believe that it’s better to keep the words as short as possible without compromising the keywords.
Now that you know how to choose the correct keywords for your social media marketing strategy make sure you add them in these 5 key areas on your Pinterest page:
2) Profile Name
3) About Description
4) Board Title Name
5) Pin Description
Remember: Using specific keywords will increase your chances of being found on Pinterest and attract a flood of followers.
If you find that you do not have the time or inclination to do this give me a call to discuss outsourcing the management of your Pinterest business page and social media marketing to me. Chances are because I am Pinterest consultant I might do a better job and you would be free to go add value to your business in another way.