Pinterest is addicting and the hours we spend on the site eventually motivate us to want to buy the things we have been pinning. But what do you do when you click on the “website” or the image and find a dead link…oh no! Well Pinterest has fixed that for you!
On May 20, 2013 Pinterest introduced a new feature called “rich pins” making it easier for you to find the products you love and purchase them. Pinners will automatically see updated info about products from third party websites right on Pinterest images. This is so great for businesses on so many levels! Pinterest is advancing the effectiveness of social media marketing.
Take a look at the bottom of the pins in this image to see what these mobile-ready rich pins look like:
Here’s a summary of this new feature:
Pinterest has provided these details of the first three categories that will get rich pins.
Products: Brands can include real-time pricing, availability and info on where to buy products like clothing and furniture. When a Pinterest user hits “SEARCH” on Pinterest they can be presented with tagged items that now include links showing shoppers where to buy the product even if the image didn’t come from the original e-commerce site.
Recipes: Companies and food bloggers can include ingredients, cook times and serving information for recipes.
Movies: Movie rich pins can include ratings, cast members and reviews.
Pinterest is rolling out the changes gradually, so you might not be able to see them just yet. The timing will be determined by scaling interest among the e-commerce and entertainment industries.
To add Meta tags to your website, test out your rich pins and apply to receive Pinterest validation; ask your web developer to go to http://developers.pinterest.com/rich_pins/
Previously posted pins can be converted to rich pins retroactively after you include the Meta tag information on your webpages.
What are your thoughts on the new rich pins? Comment below.