Social Media Marketing:
Pinterest Research Shows How Brands Are Attracting and Engaging Audiences With Social Media Marketing
1) 67% of Pinterest participants in this research use Pinterest to get ideas for special occasions based on Annalect.
Social Media Marketing Tip 101: Create boards of the following top categories from this research.
- Recipes & Food
- Gift Ideas & Favors
- Home Decor
- Arts & Crafts
- Holiday Activities
- Costume Ideas
2) 55% of Pinterest participants in this research will click on the “website” to learn more about the product.
Pinterest Social Media Marketing Tactic 101: Provide how-to’s or infographics to show people how your products are used in action.
51% of the Annalect’s respondents need an incentive in a form of a discount or coupon to follow a brand. This is no surprise. Discounts and coupons are a core to marketing.
Social Media Marketing Tactic 102: Create boards such as “Pinterest Exclusive Offers” or “Pinterest Coupons” to attract a flood of followers.