Pinterest contest or competition proves to be an effective way to grow your followers and drive more traffic to your website. Other benefits include:

  • Adding subscribers to your email list

  • Increasing awareness of your brand

  • Improving engagement

In this post you’ll need to keep these guidelines set by Pinterest:

DO…

  • Pinterest is about people that come together to share the things that inspires them so reward quality pin instead of the quantity of pins
  • Make it easy for people to join by giving clear and simple step-by-step instructions
  • Pinterest doesn’t like spams so focus on making your contests fun and helpful
  • Pinterest wants you to adhere to their branding guidelines if you’re going to reference Pinterest in your contest

DO NOT…

  • Say that Pinterest sponsored or endorsed you or the contest

  • Ask people to pin from a selection of pin or boards—let them pin what they want

  • Ask people pin or repin your contest rules

  • Suggest that each pin, repin, board, like or follow represents an entry

  • Ask participants to comment

  • Ask pinners to vote with pins, repins, boards, or likes

  • Do too many contests – it can get boring and old news real fast

  • Require a minimum number of pins. One is plenty

Remember to add this to your Pinterest contest rules and regulations:

  • write the official rules

  • offer terms and eligibility requirements (ex: age and residency restrictions)

  • comply with marketing regulations (ex:, registration requirements and regulatory approvals). These rules can vary from place to place, so please work with a lawyer or other expert to make sure you’re in compliance

  • comply with Pinterest Terms of Service

  • Pinterest isn’t responsible or liable in any way to you if you use us as part of your promotion

HOP TIPS to remember for Pinterest contests:

  1. Ensure the rules and/or terms and conditions are available on your website (and the link is provided on the contest pin)

  1. Make the prize worthwhile and of interest to your target audience

  2. Make following your pinterest account one of the terms and conditions of entry

  3. Share the contest on your other social networks, e.g twitter, facebook and google+ to maximise entries

  4. Ensure the winner is judged fairly – remember sweepstakes are no longer permitted by Pinterest

Have you run a contest on Pinterest? We’d love to hear how it worked for you. Which contest method would you like to try for your business?

 Thank you!

To find out how you can save time & have a higher performing Pinterest account email us at info@whiteglovesocialmedia.com and we’ll book you in to speak to an advisor at at time that suits you.

 

 

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