Pinners Are Buyers: Ridiculous Stats Show How Pinterest Social Media Marketing Translates Into Sales
This report features answers based on nearly 6,000 survey responses from a study on social purchasing behavior.
This data gives us the big picture of how three of the biggest social networks in the shopping world today – Facebook, Pinterest and Twitter – drive customers to make purchases on- and offline.
2 out of 5 social media users purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook or Pinterest.
Statistics show that the reason people follow brands on social media are for bargains and deals so it’s no surprise that 26% bought from discount retailers.
Nearly a third of all Pinterest users have an annual household income of $100,000 or more so it only makes sense that Pinterest drives the most customers to specialty retailers.
Foods and crafts stand out on Pinterest. This also is no surprise because according to Repinly (now http://www.postris.com) the two most popular categories ares Food & Drink and DIY and crafts. source: http://www.entrepreneur.com/article/227108
- 47% of Pinterest purchasers say they “happened upon” the item they pinned and purchased, without searching for it. 64% of Pinterest users spend in food and drink category.
- 28% of Pinterest purchasers say they were “searching for” the item they pinned and purchased, or for an item similar to it. 47% users spend in hair and beauty category.
- Bottom Line: Pinterest users are buyers! As a Vancouver Pinterest Consultant I study these trends full time. I can help you win on Pinterest.
- 41% of people who purchased something said that they hadn’t even thought about buying it or something like it until they saw it on line.
- 29% of respondents on Pinterest didn’t think about purchasing a product which makes Pinterest the social media marketing network most likely to yield spontaneous purchasing compared to Facebook and Twitter.
50% of Pinterest purchasers created a pin board with the intention to buy. What this means as a marketer is that you should follow Pinterest users boards that have several pins.
Bottom line: Pinterest users make more purchases and smarter purchases compared to Facebook & Twitter users.
Year after year more Pinterest users are buying.
Source: Vision Critical July 25, 2013
What has been your experience leveraging Pinterest to drive sales? What is one thing you can do today that you have learnt from this post?